social change Flashcards
1
Q
what is social change?
A
the process by which these norms change over time.
2
Q
How is minority influence a big factor for social change?
A
can convert individuals to reject these social norms and adopt the beliefs and behaviours of a minority.
3
Q
what is Social cryptoamnesia
A
minority influences a few members of the majority at first, but as these numbers grow it causes a snowball effect
4
Q
what variables affect minority influence?
A
Consistency, commitment, and flexibility.
