Social change

Question 1

what is social change

Answer 1

when individuals band together and form an organisation to focus their collective power, social change can be the result.

Question 2

what power do social groups hold to bring about social change

Answer 2

ability to organise, educate and mobilise support for their cause

Question 3

what is the process of social change

Answer 3

1. drawing attention to an issue
2. consistency of position
3. deeper processing
4. the augmentation principle
5. the snowball effect
6. social crytomnesia

Question 4

what happens in drawing attention to an issue (1)

Answer 4

• minorities can bring about social change by drawing attention to an isssue, if their views are different to those held by the majority, this creates a conflict they are motivated to reduce

Question 5

what happens in constincy of position (2)

Answer 5

minorites tend to be more influential when they express thei arguments consistently

Question 6

deeper processing (3)

Answer 6

the minority creates a conflict between what majority group members currently believe and the position of the minority
– majority thinks more deeply

Question 7

the augmentation priciple (4)

Answer 7

if minority appears willling to suffer for their views, they are seen as more committed so are taken more seriously

Question 8

the snowball effect (5)

Answer 8

minority influence initially has a small effct but this spreads more widely and more people consider the issues being promoted, until it reaches a point where it leads to a wide spread social chnage

Question 9

social cryptomnesia (6)

Answer 9

people have a memroy that change has occurs but dont remember how

Question 10

what is gradual commitment

Answer 10

making someone agree to do terible things and graduall build it up until you get the person to do exactly what you want

Question 11

AO3 social change