Social Change Flashcards
Define social change
- refers to a change in attitudes, behaviours or laws
Social change process
- a minority group will have a belief or an idea
- The minority group shows consistency, commitment and flexibility
- the majority then start to internalise the view - this starts slowly but builds momentum - more and more of the majority move over to the minorities view point (snowball effect)
- the minority idea has now become the idea of the majority and social change occurs with changes in laws, attitudes and behaviours
Social change strength
P- real life evidence to support the role of mi in si processes in social change from the suffragette movement
E- minority group of women showed consistency by having the same belief that wome should have equal rights between all members, over a long period of time. They showed dedication by going on a hunger strike and they were flexible as they accepted women having a vote at the age of 30 and then continued to campaign.
E- the majority internalised the idea that women should hsve equal rights and now society’s attitudes, behaviours and laws have changed
L- thus demonstrating the role of si process in social change in the real world
Alternative explanation
P- for how minority groups can cause social change is through nsi
E- this is where minority groups can provide info about what other people are doing, such as telling young people that most young people do not smoke to deter smoking behaviours.
E- this means that social change is encouraged by drawing attention to what the majority are doing, and how individuals can be seen as more desirable rather than through mi processes such as consistency, commitment and flexibility
L- therefore, there could be several si processes that contribute to social change