//Social change Flashcards
What is social change
The process by which society changes beliefs, attitudes and behaviour to create new social norms
2 strategies the minority can implement to improve their social status
- social creativity
- social competition
2 strategies the minority can implement to improve their social status-social creativity
-takes place when a group attempts to redefine their attributes in a way that makes them have a positive value
2 strategies the minority can implement to improve their social status-social competition
-when a minority group enters the direct competition with the powerful majority group and take social action to improve their power, status and position of their own group and challenge the social conditions that disadvantage them
Explain snowball effect
- converts to minority are a few at first
- as more and more people change their attitude, the pace picks up and the minority often gains status, power and acceptability
Explain social cryptoamnesia
-refers to idea that as a social group, we tend to recall the change that has taken place but tend to forget about the steps that brought it about
One example of social change-gay rights movement
- homosexuality used to be illegal in uk
- deescriminalised in england and wakes in 1967
- moves towards equality resulted in Gay Rights Movement
- minorites have changed attitudes
- Gay Rights Movement made it illegal to discriminate against gay men and women in 2007