Social Attitudes Flashcards
What are the mechanisms for postmaterialism?
- Generational/cohort effect - each new generation develops views in their formative years, and retains similar attitudes throughout their life
- Life cycle (ageing) effect - people become more conservative in their views as they become older
- Period effect - all cohorts are changing their views in the same direction over time, due to changes in the societal climate
Definition of postmaterialism
Postmaterialists care about quality of life, the environment, democracy, and human rights, mainly for the post-war generation who were socialised in the 1960s
Materialists care mainly about economic growth and security
Inglehart himself says - “Unfortunately, the word “postmodern” has become loaded with so many meanings that it is in danger of conveying everything and nothing.”
Brooks and Manza
- No evidence that people can be classified as either post-materialist or materialist and are categorically distinct - rather, they have mixed values. It is possibile to affirm both materialist and postmaterialist values, and they can be structurally compatible.
- For example, ‘postmaterial’ environmental concerns can be material based on risks for jobs and economic growth that the establishment of struct environmental regulations threaten.
- Post-materialism-materialism is an issue dimension and its relative salience compared with economic left-right is a separate question. Caring less about (salience of) one issue does not mean you take a particular position on another issue
- Supposedly post-materialist New Social Movements are often concerned with the achievement of “materialist” goals, and the post-materialists are not less likely to see the state as a relevant means to achieving their aims
- Argues against dealignment, proposes realignment, where voters switch from one party to another. In US and Australia, party ideology defines many aspects of voters’ lives; in Britain and Canada, voters have a tendency to switch parties on a whim, perhaps only for one election, as there is far less loyalty towards a particular party
Inglehart
Proposes the postmaterialism thesis:
1. The comparative affluence experienced by post-war generations led to the decreasing relevance of material security, and instead a higher importance to be placed on non-material goals such as self-expression, autonomy, freedom of speech, gender equality and environmentalism. The needs for “belonging, esteem, and intellectual and aesthetic satisfaction became more prominent”.
2. Increasing prosperity would increase such postmaterialist values through intergenerational replacement.
3. The shift from materialist to post-materialist values is ‘only one aspect of a broader cultural shift from survival values to self-expression values’.
4. Important: post-materialist values are not “anti” materialist, they come around only because of the attainment of materialist goals. It’s not a reversal of values, more a repositioning of priorities
Silent Revolution thesis
Rapid technological and economic development after WW2 led to the fulfilment of basic needs, such as food and shelter, as well as the rise of the welfare state, which in turn led to ‘emergence of concern with new nonmaterial needs, such as esteem and self-actualisation’
Scarcity hypothesis
An individual’s priorities reflect the socio-economic environment: one places the greatest subjective value on those things that are in relatively short supply’. Hence due to diminishing marginal utility, the younger generations gain more utility by satisfying higher needs, which is also supported by Maslow’s hierarchy of needs
Socialisation hypothesis
Generations maintain the values developed during their adolescent years, so the effects of better economic conditions are delayed, and only gradually have impact through generational replacement
Evidence for postmaterialism
- Rise of New Social Movements, e.g. Peace movement, environmentalists, anti-trade.
- Growth of ‘post-materialist’ parties, e.g. Green Party, Radical-right?
- With the diminution of the working class, adaptation of left-wing parties to represent postmaterialists (new-left)
Swales and Taylor
The growth in social liberalism seen in recent decades continues. Attitudes to sex before marriage, same-sex relationships, abortion and pornography have all become more liberal, while attitudes to euthanasia remain largely unchanged. Those without formal educational qualifications are more likely to be socially conservative
Perrett
The public, on average, moved to the left during the early 1990s, to the right during New Labour, and back to the left from 2010. Such oscillations are even more pronounced for positions along a welfare dimension. In contrast, average positions along a libertarian-authoritarian dimension were constant until around 2010, when the public became more liberal
Evidence against postmaterialism or increased liberalism
Stability and no cohort effects on attitudes to abortion in Britain since mid-1990s; and stable liberal attitudes to euthanasia in Britain
Caughey et al
- There is a negative relationship between economic conservatism and social and immigration conservatism, which means that European mass ideology cannot be captured with a single left-right dimension.
- Compared to Southern and Eastern Europeans, Northern Europeans tend to be more progressive on social and immigration issues but more conservative on economics.
Lipset
Expansion of higher education and pervasive contribution of mass media means increased opportunity and knowledge to engage with politics, which leads to new value-based cleavages that crosscut left-right conflicts over distribution of material resources
‘increases in tolerance associated with higher educational levels are greater than those related to higher occupational level
Devin et al
Since the 1980s, the European public has moved ‘markedly leftward on social issues and modestly so on immigration’
Betz
- Green supporters are heavily concerned with work and employment, but in terms of ‘good’ or ‘meaningful’ work rather than menial work: thus although ‘green supporters seem to vote for the Greens for economic reasons, their economic reasons have to be interpreted in a non-materialist way.
- Analyses the German Green Party and how they succeeded in breaking the 5% barrier in 1984 for the first time in more than thirty years, as the first large post-materialist party in Europe. Education was the most important factor, and because in Germany there was an increase in unemployment among these highly-educated students, there was a rise in Green party support amongst the least well-off
- Green party voters (in Germany), although highly educated, are not economically secure, but despite this they support the Greens for post-materialist reasons
HENCE even seemingly material reasons may be explained in a postmaterial way - there could be a significant measurement issue - it is difficult to take the rise of so-called post-materialist parties as evidence for the rise of post-materialist values, because there may be other material reasons that people vote for them – thus the significant overlapping of social cleavages may confuse the picture