Social Attention

Question 1

Importance of social cues

Answer 1

American infants only leant Chinese words when it was live teaching, not when it was video or audio

Question 2

Gaze in infants

Answer 2

infants look at someone longer when the person has direct gaze

Question 3

Amplitude when people are shown faces

Answer 3

N170

Question 4

Brain areas

Answer 4

Area for understanding gaze direction- anterior superior temporal sulcus (aSTS)
Eye contact and emotional responses to gaze (amygdala/hippocampus)
Facial identity recognition (fusiform gyrus)

Question 5

Direct vs averted gaze

Answer 5

Greater activation in fusiform gyrus to direct vs averted gaze
Eye tracking shows greater attention to eyes and mouth with direct gaze

Reduce cognitive load by averting gaze
Turn taking- averted gaze indicates we haven’t finished speaking
Direct gaze indicates listening

Question 6

Eye contact

Answer 6

when being asked a question participants made eye contact, but when they were answering they looked at the background instead.
More eye contact in live situations

Question 7

Culture

Answer 7

Eye contact more common in western cultures than east Asian cultures
Finnish participants better at determining direct gaze when its Finnish faces compared to Japanese faces
Japanese participants weren’t good at either- not used to eye contact

Question 8

culture

Answer 8

individuals engaging in east asian cultures are more capable of using context
people in north american context ignore context
When engaging in another culture, individual tended to show the cognitive characteristic common in the host country

Question 9

SOA

Answer 9

Stimulus onset asynchrony
When there is a long SOA, japanese participants se contextual information to choose whether to follow the gaze cue

Question 10

Eye tracking

Answer 10

Chinese participants look at the background more than american participants
American participants quicker to look at the central object