Social Approach Flashcards
Aim of Milgram
• To investigate how obedient individuals would be to orders received from an authority figure even when it would result in physical harm to another person
• To see the level of electric shock that would be administered by a participant under the orders of a researcher
Milgram background
Wanted to know whether Germans were different from others and to understand whether the person’s individual characteristics or the conditions of their environment are more influential on levels of obedience.
How was the sample in Milgram collected?
Volunteer sampling - newspaper advertisement
Number, age, gender of the sample in Milgram
40 men, aged 20-50 yrs
Milgram method
Laboratory experiment (with interview and observation) / controlled observation
Where were the participants from? - Milgram
New Haven, USA
What occupations did the participants have? - Milgram
Range of backgrounds
- unskilled workers
- white collar workers
- professionals
Milgram design
No design - each ppt did the one condition of the study
Milgram variables
No variables
Sometimes said that:
IV = command to obey
DV = shock intensity level
What were the participants in Milgrams study told it was about?
Learning and memory
How much were participants in Milgram’s study paid
$4 + $0.50 for travel
What were the experimenters participating as? - Milgram
Stooges/confederates
Who was the experimenter? - Milgram
31 yr HS biology teacher
Wore a grey lab coat
Which experimenter acted as the ‘learner’ ? - Milgram
Mr Wallace
47 yr accountant trained for the role
Apparatus in Milgram’s study?
- shock generator labelled from 0-450V (in 15V increments) + more info
- electrodes attached to generator
- chair which learner was strapped to
Controls in Milgram
Procedure same for all participants
- same drawing of teacher/learner
- same use of equipment
- same word pairs and prods
How were levels of obedience measured? - Milgram
Through observation
What else did observers take note of? - Milgram
Participant’s body language, verbal comments/protests made throughout the procedure
Type of data gathered in Milgram
Qualitative
- verbal comments, ppt’s becoming stressed, etc
Quantitative
- voltage ppt went to before refusing to continue
How many people withdrew first and at what voltage? - Milgram
5 people at 300V
How many participants went to 450V? - Milgram
26 (65%)
What physical observasions were made? - Milgram
- sweating
- trembling
- stuttering
- biting lips
- digging finger nails into flesh
- nervous laughter
- seizures
How many people had seizures - Milgram
3 (1 was severe)
What were the 2 surprising findings reported by Milgram?
- sheer strength of obedience shown by participants
- extraordinary tension generated by the procedures
2 conclusions of Milgram’s study
- German’s were not different (1960’s American’s obeyed an authority figure when instructed)
- although most participants obeyed, they were not happy in doing so - signs of tension and stress indicated mental torture being experienced
Aim of piliavin
To study bystander behaviour in a natural setting and also to investigate the effect of four situational variables on helping behaviour or ‘good Samaritanism’
Piliavin Hypotheses
- An individual would be more inclined to help someone of his race than a person of another race.
- Regarding type of victim: help would be given more frequently and rapidly to the apparently ill victim.
- Whatever sympathy individuals may experience when they observe a drunk collapse, their inclination to help him will be reduced by the realisation that the victim may become disgusting, embarrassing and/or violent (cost-reward matrix)
Piliavin research method
field experiment
- Took place in realistic environment (NYC subway)
Considerable standardisation between trials and controls ensuring there were few differences between the conditions (e.g. the victim was always identically dressed
Piliavin design
independent groups design
- Trials repeated on different days and involved different participants in each condition
Piliavin IV’s
- Type of victim (drunk/ill victim)
- Race of victim (black or white victim)
- Behaviour of the ‘model’ (model close/distant from victim and early/late in the event)
- Size of group of bystanders (naturally occurring number of passengers present in the subway carriage)
Piliavin Sampling Method
Opportunity sampling - participants not deliberately selected for participation
Piliavin sample
- Participants travelling on the NYC subway service between Harlem and Bronx, weekdays between 11am and 3pm
- Total estimated participants - 4450 people
- Around 45% black and 55% white
- Mean number of passengers per carriage was 43
- Mean number of people in the critical area was 8.5
Piliavin model description
4 white males aged 24-29 assumed the role of models in each team (all models wore informal clothing but not identically attired)
Model conditions in piliavin
• Critical area-early (stood in critical area and waited
• until the 4th stop before helping - approx. 70 sec after collapse)
• Critical area-late (stood in critical area and waited until passing the 6th stop before assisting the victim - approx. 150 sec after collapse)
• Adjacent area-early (stood in middle of car in area adjacent from critical area and waited until passing the 4th stop
• Adjacent area-late (model stood in adjacent area and waited until passing the 6th station)
What did the models do if no one provided assistance - piliavin?
They would raise the victim to a sitting position and stayed with him for the remainder of the trial
Description of victims in piliavin
- 4 victims were males aged 26-35
- 3 were white, 1 was black
- All identically dressed in Eisenhower jackets, old slacks and no tie
How many drunk trials were there in piliavin?
38
How many cane trials were there in piliavin?
65
Description of drunk victim
smelled of liquor and carrier a liquor bottle wrapped tightly in a brown bag
Description of cane victim
appeared sober and carried a black cane
What did the female observers record in piliavin?
- race, sex and location of every passenger in the train carriage (seated or standing)
- total number of passengers
- total number who came to help the victim
- race, sex and location of the passengers who came to help the victim
Operationalisation (quantitative data) - piliavin
• Time taken for first passenger to help
• Total number of passengers who help
• Race, gender, location in the carriage of each helper
• Verbal remarks made by passengers during each incident
What is used to describe the quantitative data in piliavin?
Objective data
Qualitative data collected in piliavin
Comments/remarks and movements made by passengers was recorded enabling greater understanding of thoughts and behaviours
Piliavin conclusion
• Many people would offer help to a stranger, even in a group situation
—> no evidence of diffusion of responsibility