Social And Cultural Change Flashcards
The expansion of the mass media
Effectiveness of Televisions
Televisions became available everywhere, which started to create a uniformity of culture, and ended in the isolation of distant communities. By 1961 75% of the population had a TV.
The expansion of the mass media
Hugh green and bbc
Hugh Greene became the director, general of the BBC. Money was diverted from radio to television guidelines on nudity and swearing were revised and more popular programs were commissioned.
The expansion of mass media
Advertisement
The launch of ITV in 1955, allowed advertising advertises could get straight into the family sitting room and tempt customers with attractive models that reinforced the brand names of goods.
The expansion of the mass media
Radios
Radio survived by the development of the cheap and portable transistor and a spread of car Radios. These having a long life battery and earphones meant that radios could be taken out or listen to privacy in bedrooms.
The expansion of the mass media
Teenagers and young people
Teenagers no longer had to listen to what their parents wanted to hear, and personal radios meant that programs could be targeted at different audiences.
The expansion of the mass media
Print media
Some predicted that TVs with mark the end of print media, but newspapers and magazines survived changed and grew stronger. (The Sun newspaper was launched in 1964 and replace the serious working class new newspaper daily herald.)
Growth in leisure activities
Leisure time
By the 1960s leisure time expanded as fewer people were expected to work on Saturday mornings and weekends could be given over to leisure activities.
The growth in leisure activities
Television and leisure time
Home remain the centre of many leisure activities and this was extended by TV by 1969, tv accounted for 23% of leisure time .
Growth in leisure activities
Hobbies
DIY and gardening became popular hobbies. cooking, needlework and knitting still had a place in the 1960s home and were encouraged with ease, knitting could be combined with TV viewing.
The growth in leisure activities
Transport
Car ownership accelerated in the 1960s passenger bus coach and train travel decline. The use of cars grew to account for 77% of journeys by 1974. Technological improvements meant that cars were more affordable.
The growth in leisure activities
Types of leisure activities and facilities
Shopping centres,golf and sailing became a leisure activity as mass production grew, fuelled by advertising. Leisure had become a profitable business and leisure travel turned into mass tourism.
The growth in leisure activities
Holidays
The number of holidays increased, Britannia Airways was founded in 1964 to serve holiday makers, wishing to fly to Spain and the Canary Islands. However, the cost of air travel meant that holidays abroad were still largely the preserve of middle-class.
Impact of scientific development
Space development
In 1961, the first person I’ve gone into space and by 1969, the United States had landed on the moon.
The impact of scientific developments
Angelo French partnership
The Angelo French partnership, continue to develop the supersonic Concorde aircraft.
Impacts of scientific developments
The post office tower
Became the tallest building in Britain and opened in 1965, to improve telecommunications.
Impact of scientific developments
Contraceptive pill
Decreased the amount of illegal abortion procedures. Women could now control fertility.
Types of scientific developments
Media (tv and radio)
Travel (cars and planes)
Fashion
Contraceptive pill
Household appliances ( fridge)
Reduction of censorship
Play writing
Play right began experimenting with new styles of plays, often addressing social issues that led to clashes with the office of the Lord Chamberlain. New place had to gain a license from the office before they were allowed to be performed.
Reduction of censorship
Theatre banning
The owners could be prosecuted if play did not have approval. The Royal Court Theatre was at the centre of innovation. After Edward Barnes controversial play was banned in 1967 back bencher mp introduced a bill to banish theatrical censorship.
Reduction and censorship
The removal of the theatrical censorship
Permitted nudity on stage, and the new act was celebrated when 13 members of the cast of “hair” in an American musical stood up and face the audience naked for 30 seconds in 1968.
Reduction of censorship
Films and censorship
Films remained subject to strict categorisation. Find the 1960s, there was a gradual boardening of what was considered acceptable and films began more daring. By the end of the decade, screen, violence and sex had become more acceptable.
Progress towards female equality
Role of women during the 50s and 60s
The duty of woman was to be a good wife and mother, keeping a clean home and feeding children and husband. Remain strong among the working classes.