Social Flashcards
what is social psych
attempts to understand how the thoughts feeling and behaviours of individuals are influenced by the actual, implied or imagined presence of others
Allport 1924
4 levels of social psych
ideological
positional
interpersonal
intrapersonal
ideologica
cultre, valies and norms within a society
positional
aspects of social position, such as ststaus, group memberships, relationships between groups etc
interpersonal
between individuals
interaction and features of the situation, presence of others etc
intrapersonal
within the individual
how we organuse our experience, perceptions, sense of self etc
2 views on studying the self
private reflection, i vs me, subjective vs objective… the self is both= william james
looking glass self = george herbert mead…. self-sum is the total of others opinions
social cognition and the self
the self as an object of knowledge
regulates information processing, behaviour and relationships
cognition is motivated
representation of the self
sum of self linked to many concepts
values, friends, memories.. all connected
self concept
the entire collection of beliefs we hold about ourselves
self schema
attributes which we are certain and represent clearly
working self
information about self that is used in a given situation
name 3 types of self motives
enhancement
asssessment
verification
self-enhancement
having self-esteem = i am a person of worth
the motivation to seek out information that allows one to see one self in a positive light
self-assessment
being accurate about ourselves
self-verification
confirming what we already think
4 forms of self-enhancement
better than average effect
remembering success, forgetting failure
people who say nice things about us are more credible
self-serving attribution bias
explain the better than average effect
ask a group of individual if they are better than average in a certain paradigm
the entire group will come out as better than average…. not possible
how do you acquire self worth in two different types of culture?
individualistic cultures - unique, distinctive, independent, pursuing your own goals == independent self
collectivist cultures - fitting in, fulfiling your obligations to others, maintain harmony, self control, promote others goals == interdependent self
what is the independent self
based on stable, personal abilities, traits, beliefs
what is the interdependent selfb
based on relationships and roles
independent vs interdependent self
performance on better than average test
hypothesised would only find it in independent cultures
evidence found it is a universal effect
self-categorisation theory
personal identity - me and my uniqueness
social identitiy - us, my commonality with some others, intragroup similarity and intergroup difference
social identity is the basis for…
collective behaviour
what is attribution
how we assign the causes of peoples behaviour
approaches to understanding attribution
naive scientist view, kelly 1967
- consensus
- distinctiveness
- consistency
how to self-concept and self-schema relate
self-concept has many distinct concepts
together these concepts form the self-schema
self-schematic vs self-aschematic
schematic = important to definition of self aschematic = unimportant to their definition of self
why are self-schema important
guiding factors that determine how people think they should feel, think and act in specific situations
narcissim
individual differences variable characterized by extremely high but insecure levels of self-esteem
need validation of others to maintain their self-concept
causal attributions
the process of assigning a cause to an event or behaviour
gestalt psychology
approach proposing that objects are viewed in a holistic sense. relevant to attributions, people attempt to understand events or behaviours as a whole by understanding their underlying causes
the naive scientist theory
heider (1958)
ordinary people are scientific, rational thinkers who make causal attributions using similar processes to those of scientists
naive scientist theory:
consensus
information about the extent to which other people react in the same way to a particular stimuli
naive scientist theory:
distinctiveness
information about the extent to which a persona reacts in a particular way to a particular stimulus or reacts in the same way to many other stimuli
naive scientist theory:
consistency
information about the extent to which a person reacts in the same way to a stimulus on many other occasions
covariance model
kelly 1967
model of causal attribution which argues that people typically attribute the cause of behaviour to a factor that covaries most clearly with the behaviour
fundamental attribution bias (or correspondance bias)
peoples tendency to overattribute causes to a person and infer that if a person behaves in a particular way, it must be because of some underlying trait
people over-attribute behaviour to stable, dispositional causes - not accounting for the extent of social norms and situational causes
castro essays study finding
participants who freely chose to write pro or anti castro essays were attributed with pro or anti czstro attitudes respectively. unexpectedly the same pattern emerged even when those essay writers had no choice. this demonstrates the correspondance bias - the tendency for people to attribute behaviours to underlying dispositions
FAE depends on…
name the conditions where it is stonger
quick judgements
cognitive busyness
good mood
not knowing much a about the person
FAE is stronger in what cultures and age
western young = strongest to conform to a culture-specific style of attribution
actor-observer bias
the tendency for actors to attribute their own behaviours to the situation and for observers to explain behaviours in terms of personality traits
own behaviour = situational causes
others behaviour = dispositional causes
self-serving attribution bias
taking credit for success, denying responsibility for failure
self-handicapping
pre-emptive attribution of failure to situation
behavioural self-handicapping - sabotage own performance
what is the cultural specificty in attribution biases
people in collectivist cultures attribute less to disposition
- personality seen as more changeable
- collectivists more holistic thinkers?
just world theory
lerner 1980
people have a deep seated need to perceive the world as a just place
parents socialise children to follow rules and work towards their goals
influenced by freud, at a certain age children switch from pleasure principle to reality principle
what is an attitude
an evaluation of some object
good or bad
do i like it or not
we know what we like and act accordingly…. or do we
- aware of certain attitudes
-behaviour is a function of these attitudes
explicit attitudes
mogg et all smoking
- asking questions on an attitude gives us a score
assumes participant has conscious access to the attitude
relies on availability of conscious attitude
deliberate response
implicit attitude
reaction time tasks, hard to control responses - true attitude?
interesting for sensitive topics eg racism
2 implicit techniqeus
priming
IAT
LaPierre’s hospitality study
10,000 mile tour of us with a chinese couple
visited 66 hotels, caravans and tourist homes, dined in 184 restaurants
=only refused service once
subsequent questionnaires- 92% of establishments indicated that they would not accept members of the chinese race as guests
attitude characteristics - specificity
for an attitude to predict a specific behaviour the attitude needs to be specific
general attitude vs specific attitudes
positive attitude towards health and fitness = poor predictor of jogging
positive attitude about jogging = good predictor of jogging regularly
principle of compatibility
jogging is an example, womens use of birth control pills and their attitude to using birth control pills in next 2 years = most corrolated
theory of planned behaviour
theory concerning how attitudes predict behaviour. it argues several factors including subjective nomrs, attitudes towards behaviour and perceived behavioural control determin behavioural intentions concerning the behaviour and in turn intentions strongly determine whether the behaviour is performed
subjective norm
what friends / those around think about the behaviour
perceived behavioural control
beliefs baout how much control the individual has over their own actions (self-efficacy)
two theories (just names) relating from behaviour to attitude
self-perception theory
over-justification effect
self-perception theory
bem 1967
we infer our attitudes from our behaviour
i eat a lot of cake so i must like cake
over-justification effect
incentives can undermine motivation because we wont attribute our behaviour to intrinsic interest
emboded social cognition
pen made mouth either smile or shut
cartoons funnier if forced in smiling position = missatribution of smiling
missatribution of arousal
dutton and aron 1974
male participants approached by interviewer as crosse bridge
interviewer gives phone number at end of interview
sig more calls when on scary bridge and male calling female interviewer
cognitive dissonance
an unpleasant psychological state that occurs when people notice that their attitudes and behaviours (or their attitudes) are inconsistent with each other
study and whose study which first depicted cognitive dissonance
Festinger and carlsmith 1959
participant in boring task
then offered $1 to tell next participant (really a confederate) was interesting or $20 to tell was interesting
then asked if it really was
cognitive dissonance as $1 not worth the lie so convinced themselves was actually really interesting and they werent lying or
in $20 condition confirmed yep was very dull but worth lying to others if a $20 reward
hypocrisy and behaviour change
aronson et al explain study
hypocrisy indcued
1 appeared on video encouraging younger students to use condoms
2 recalled past failure to use condoms
how many condoms bought immediately after
significantly more when hypocrisy was induced
elaboration likelihood model
what does it state
the nature of persuation outcomes are dependent on the likelihood that recipients will engage in elaboration of (or thinking about) the arguments relevant to the issue
central cues in elaboration likelihood model
analysing the message and elaborating on the argument: careful, active thinking, considering counter-arguments etc
peripheral route in elaboration likelihood model
length of argument / number of arguments
attractiveness of source
mere exposure
etc
explain the two routes in the elaboration likelihood model
persuation message =high - central route - careful information processing - attitude change depends on quality of argument
persuation method = low - peripheral route - superficial information processing - attitude change depends on the presence of persuation cues
factors determing the processing route in elaboration likeliness model
motivation (involvement in a topic, need for cognition) ability expertise message difficulty distraction
problems with using fear to persuade
fear control rather than risk control -scrutinise and reject the message -deny its relevance to oneself self-affirmation -we need to protect our self worth and integrity which could motivate defensive processing
self affirmation reduces defensiveness
self-affirmation manipulation - recall nice things about yourself
smoker rate how threatening and self relevant the graphic photots are
defensiveness in control condition (saw photos as less relevant than non-smokers)
self affirmed smokers were keener to cut sown after viewing the images
subliminal advertising
coca cola popcron hoax in 1957
bans, subliminal self hekp tapes
weak effect in meta analysis by trappey 1996
goal relevance of prime
subliminal primes affect brand choice for thirsty participatns only
primes can over-ride habits for another brand
mechanisms for subliminal primes
accessibility of the means of serving a current goal
automatic positive evaluation of prime
source amnesia and familiarity
effects reduced by warning the particiaptn before or after the prime
what does the inverted u shaped graph tell us
attitude change vs amount of fear
ie not enough fear = no change
middle amount of fear = max change in behaviour
to much fear= no change in behaviour
two views on are groups real
the group mind Le Bon
vs
allport 1927 - against the idea of the group mind
ringlemann 1913 many hands experiment
individual pulls 85kg on average
when in a group of 7 would expect to pull 595kg but in reality only pull 450 kg
-psychological reason at play
latane 1979 clapping experiment
people clapping in groups of 6 make 60% less noise than when alone