Social Flashcards
Leveraging social media to engage users to gain traffic or attention through social media
Social Media Marketing
Everything that happens on Facebook (status updates, comments, likes, shares)
Edge
Former algorithm used by Facebook to determine the most screen-worthy content for each user
Edgerank
Three factors that edgerank used to measure edges
Affinity, Weight, and Time Decay
Allows developers to integrate their pages into the social graph by turning static actions (like listening to Spotify) into social actions (friends commenting on what you’re listening to
The Open Graph
5 ways Facebook’s new algorithm chooses which posts to prioritize higher than others
- Posts with a lot of likes
- Posts with a lot of comments
- Posts types that users tend to prefer
- Posts that reference trending topics
- Posts that receive a high number of edges in a short period of time
Frequently circulated content and repeated posts
Clickbait
Posts with the words, “like, comment, or share” or posts that include spammy links, etc.
Like-baiting
What directly influences what is shown on the feed?
The 50 most recent interactions of a user
An edit to the “decay” model in that older stories that are still receiving traction can be sometimes shown again, or for the first time for some users
Story Bumping
How did user expectations shift in the last 10 years?
Consumers have evolved from passive listeners to interactive consumer engagers, collaborators, and creators of user generated content
What are the 5 different social behaviors?
Creators, Critics, Collectors, Joiners, and Spectators
Social behavior describing the person who creates social media content for everyone else to see, i.e., by publishing blog posts or webpages and/or uploading photos, videos, audio and other content.
Creator
Social behavior describing the person who responds to content posted by others, they tend to post reviews of products and services (e.g., on Amazon or TripAdvisor), they comment on blogs and forms and may contribute content to wikis such as Wikipedia.
Critic
This is the most common type of social behavior. This person may also be referred to as a ‘lurker’. They read blogs, view user-generated content (e.g., YouTube videos), read online forums and search for user reviews and ratings. They do not upload or share much content.
Spectator
