Search

Question 1

Improving and promoting a website in order to increase the number of visitors from search engines

Answer 1

Search Engine Optimization

Question 2

What are pay per click ads?

Answer 2

You pay when someone clicks (the search results that say “ad” next to them on google or also banner/tile ads)

Question 3

a series of marketing activities working towards a common goal using ad groups and ads themselves

Answer 3

PPC Campaigns

Question 4

Contain all of the ads that are targeted at a shared set of keywords, aka a user’s search queries

Answer 4

Ad Groups

Question 5

Query can contain any of the keywords present

Answer 5

Broad Match

Question 6

Query can contain the keywords present IF they are in that particular order

Answer 6

Phrase Match

Question 7

The keyword phrase matches the exact query

Answer 7

Exact Match

Question 8

Keywords set up to ensure your ads do not appear if that keyword is present

Answer 8

Negative Keywords