Social Flashcards
What is conformity?
A group influencing someone’s behaviour whether it be their looks or views
Define a reference group?
A group which you belong to and consider yourself a member of
What are social norms?
Rules regarding the appropriate behaviour for a reference group/situation
Define compliance?
Where a person’s behaviour changes publicly but they still have their own views
Define internalisation?
The views go internally and therefore changes the persons views and behaviour
What are the 2 explanations of conformity?
Normative Social Influence
Informational Social Influence
What is NSI?
A type of compliance - we change in order to be liked, we go along with things in public but our views are not changed
What does NSI lead to?
Public conformity and compliance but NOT internalisation
What is ISI?
A type of internalisation, we change in order to be right (in ambiguous/new situations)
What does ISI lead to?
Private conformity and internalisation as a result of this private conformity
Describe Sherif 1935 Experiment 1?
- Ppts judge individually how far a point of light had moved (Auto Kinetic Effect)
- Only a variation between people at this point
- After ppts were put into groups where they had to announce their answers
-Their answers were different until the norm emerged when after this point the answers were all the same
Describe Sherif 1935 Experiment 2?
-This time the first judgement were made in groups
- Found that the group emerged more quickly
- Ppts in Experiment 1 were asked to estimate on their own after the group judging and the norm was continued
Describe Asch 1951?
- 1 naive ppt and 7 confeds
- Had to call out in turn the correct line on the cards
- 12 critical trials
- 18 trials in total
- 50 male student ppts in total
- 32% overall conformity rate
- 74% conformed at least once
- 26% never conformed
- 1 confed agreed with ppt = 5% conformed
- Losing a partner and confed joins the others = 28.5% conformed
- Gaining a partner = 8.7% conformed
How does Crutchfield support Asch?
30% conformed
Other points about Asch’s experiment
The levels of conformity increase when people thought they were wrong
If the test got harder the compliance increased
It is argued however it is a product of the time - due to red scare people were more likely to conform due to the fear
Pop validity very poor - only students only male
Define Obedience?
It is complying with the demands of an authority figure, and changing behaviour in response to the other person’s intructions
Describe Milgram 1963?
- 40 male volunteers took part in what they thought to be a memory experiment at Yale University
- They were told they were the teacher and other the learner (confed)
- They had to administer electric shocks to the learner in another room - when they made a mistake on a work pairing task
- With each mistake an increase of 15V
- First verbal protest at 300V then bang on wall at 315V then no further answers
- It continued until the teacher refused or until 450V
- 100% continued to 300V
- 65% continued to 450V
How did the results change when the leaner was silent throughout?
100% obeyed
How did the results change when the learner was in the same room as the teacher?
40% obeyed
How did the results change when the experimenter as not present - phone orders?
20.5% obeyed
How did the results change when 2 other confeds refused to obey?
10% obeyed
What did Milgram conclude about the signs of distress shown by the ppts?
They showed: Sweat Tremble Stutter Digging fingers into flesh Nervous Laughter
Milgram concluded that this was due to the power of the authoritative figure - their behaviour exemplified the psychological concept of obedience
Describe Hofling?
- 22 nurses in 22 hospitals working on their own during a night shift
- Receive a call from unknown doctor telling them to administer 20mg of an unknown drug to a patient on their ward
- If they did so they would be breaking several rules (excessive dose of unknown meds, instructions from unknown doctor and acting without signed consent)
- 21/22 nurses followed the orders and started to administer meds
- 11/22 said they didn’t realise it was an overdose
- Prior to experiment when nurses were asked 21/22 said they wouldn’t follow the orders
Describe Bickman?
- Asked passers-by to pick up rubbish on the other side of the bush stop or lend money to stranger
- Half were dressed in street clothes the other half in uniform
-92% complied to lend money when uniform involved
46% in street clothes
Describe Bushman?
-Female confed in uniform or smart clothing asked passers-by to give money to motorist at parking meter
- 70% complied when uniformed
- 58% when smart clothing
What are the explanations for why people obey?
Legitimate authority
Gradual Commitment
Agentic Shift
Buffers
Define legitimate authority?
Feel obliged to follow orders from an authority figure due to a sense of respect and obey them even when immoral