Social Flashcards
What is social psychology?
Taking cognition and putting it in its social context
- Scientific study of the reciprocal influence of the individual and their social context
What is the social aetiology of cognition?
Social learning theory, social roles theory
What is the social approach to methodology?
Discourse analysis, thematic analysis, setting cognition in context
Why is social psychology important?
People do not exist in a vacuum - cognition occurs in a natural context surrounded by people
Our most important functions are social - understanding humans as a species
The way people perceive their social groups - leading to discrimination (our psychological biases have real world consequences)
How is social psychology investigated? (4 methods)
1) Lab experiment
e.g. Milgram’s obedience studies
2) Observations
e.g. Lycett and Dunbar - male use of phones to show off/ status
3) Questionnaires
- More participants, but more likely to be biased
4) Interviews and focus groups
e.g. Campbell’s female aggression research
What are quantitative methods in social psychology research?
Experimental research - manipulate element of a situation and observe change in outcome
Correlational research - assesses the linear relationship between two continuous variables (does not equal causation)
What are qualitative methods in social psychology research?
Sources of data: interviews, archive reports and text, observations
Analytical methods:
Thematic analysis - pull out core themes in data
Discourse analysis - analysing communication of information between people
Grounded theory - let data create the themes, cluster statements into similar categories to create hierarchical structure of concepts in data
Quantitative compromise: content analysis - prespecify important themes, go through data and count every time something comes up
What is social learning theory?
Empiricist
Our behaviour is shaped by the social environment in which we have grown up and in which we operate
What is constructivism?
Qualitative
Important concepts that shape how we think are constructed in the social world and we internalise this
What is the standard social science model (blank slate)?
Not even Skinner thinks we are born as blank slates, nevertheless our social environment still shapes us
What are cognitive constraints and models?
Social behaviour driven by cognitive processing factors
What is evolutionary social psychology?
Looking at specific behaviours that enhance reproductive success and genetic underpinnings of behaviour are subsequently passed on to future generations
- Random variation
- Natural and sexual selection
What are criticisms of evolutionary social psychology?
Levels of explanation - proximate perspective (literal neural mechanism), ultimate perspective (evolutionary background to neural mechanism)
Biological determinism and the naturalistic fallacy, there can still be an over-reliance on western gender roles and a tendency to default to biology
What is the replication crisis?
75% of social psychology studies and 50% of cognitive studies in this project failed the replication test (inconsistency)
What are WEIRD samples?
Western educated industrial rich democratic samples - make up the majority of psychology samples
What is Tajfel’s minimal group paradigm?
Humans have a tendency to see their ingroup as an important part of their identity
- Humans can be sorted into groups for which paintings they prefer, and they wanted to maximise the success of the ingroup compared to the outgroup
What is Dunbar’s number?
150
Average size of hunter-gatherer society
Average number of Christmas cards
Average number of Facebook friends
- Thought that living socially was a major driving force in the evolution of the human brain
What did Berkman and Breslow find in their 20 year longitudinal study of health and social contact?
Controlling for health factors (smoking, alcohol, weight etc), those with fewest relationships were twice as likely to die
Why is social support important for our health?
- Social support protects against depression (esp for women)
- Providing social support may be more important than receiving it
- Camraderie protects against emotional burnout in firefighters
- Synchronised training creates higher pain tolerance in rowers
- Feeling happy reduces cortisol levels, therefore less stress and less directing of energy away from basic body systems
What does early trading and hunting show?
Trading - early homo sapiens trading shells for food
Hunting - social chasing methods of hunting
Shows advantages of a social brain
What did Sherif et al (1961) find out about group psychology?
Group divisions were spontaneous
Group conflict became intense and they were very loyal towards own group
Only when given a superordinate goal were they able to become one group (repairing the water supply for the camp) - for survival
Therefore, group psychology is important to humans, however the group is flexible
What did Newson et al (2018) find out about group psychology through Brazilian football fans?
Intergroup violence supports social cohesion
Fans of same team were very socially fused with each other
What human activity is seen as an equivalent for grooming in primates?
Gossip - humans spend 20% of waking time in conversation (should spend 42% of the time grooming if we were like other primates)
What did Dunbar (1993) find out about dining hall conversations?
Social relationships and personal experiences took up 70% of conversation time
Half of this was about third parties
Shows keeping track of social relationships to properly navigate your social world
What does informational conformity show us about human social learning/ reliance?
Humans learn how to do things from each other, thus are important and valuable to each other in navigating ambiguousness in social reality
Therefore, are likely to conform to other people’s answers
e.g. How far a spot was moving - when answers said out loud, people’s answer got closer to the other answers (Sherif, 1936)
What is Rubin’s (1970) discrimination between loving and liking
Love is not simply lots of liking
What is Sternberg’s (1986) Triarchic model of love
1) Intimacy - closeness and understanding
2) Passion - physical or sexual attraction or romance
3) Commitment - the cognitive factors such as the decision to maintain the relationship
Just intimacy = liking
Just passion = infatuation
Just commitment = empty love
What is romantic, fatuous, companionate and consummate love? (Sternberg, 1986)
Romantic = intimacy + passion
Fatuous = passion + commitment
Companionate = intimacy + commitment
Consummate = intimacy + passion + commitment
What is passion?
An intense longing for union with the other (Hatfield and Walster, 1978)
Romantic passion is a motivational desire for intimacy (Carswell and Impett, 2021)
Passion is attributing arousal with a certain person
What did Dutton and Aron (1974) find out about misattribution of arousal?
Men who walked across a high rickety bridge rated a woman more attractive as those on a low stable bridge: heart beating faster was attributed to the woman
What are the three aspects of Hatfield and Sprecher’s (1986) Passionate love scale?
1) Cognitive - thinking about someone
2) Affective - attraction
3) Behavioural - maintaining physical closeness
What three independent systems of relationship behaviour does Fisher propose?
Neurotransmitters/hormones
1) Lust/sex drive - androgen (testosterone) mediated
2) Attraction (romantic love) - dopamine mediated (addiction model)
3) Attachment (long-term bonding) - oxytocin mediated
How does proximity affect who we are friends with? (Student accommodation and neighbouring seats study)
“I do not believe that friends are necessarily the people you like best, they are merely the people who got there first” - Sir Peter Ustinov
- In student accommodation, people with rooms next to each other were more likely to be friends (Festinger et al., 1950)
- Sitting in neighbouring seats in a class predicts friendships 1 year later (Back et al., 2008)
Are proximity friendships due to a mere exposure effect? (Foreign words and classroom visitor studies)
- Familiar fictitious foreign words rated more positive in meaning (Zajonc 1968)
- Students rate classroom visitors they see more often more positively (Moreland and Beach 1992)
How does similarity affect who we are friends with? (Student accommodation study)
Newcomb (1961) - students randomly assigned to dorms, and similarity of attitudes predicted friendship
Byrne and Clare (1974) - similarity in attitudes directly relates to liking/attraction
Tan & Singh (1995) - we also dislike people whose beliefs are different from ours
Is sharing positive or negative opinions more effective for friendship forming based on similarity? (Balance theory and social comparison theory)
- Bosson et al - sharing negative opinions may create bonding
Balance theory - Heider (1958), Newcomb (1961) - both liking something, both equal
Social comparison theory - Festinger (1954) - use other people as a basis for making judgements about yourself - similar others provide validation for one’s own beliefs
Is similarity a predictor for romantic attraction? (Blind date study and role of commitment)
Byrne et al (1970):
- Paired blind dates as either very similar or dissimilar
- Similarity strong predictor of attraction, but so was attractiveness
The role of similarity depends on how much commitment is desired:
- Similarity desired for committed relationships
- For flings - dissimilarity is preferred (Amodio and Showers, 2005)
How does reciprocity affect who we are friends with?
We like people who like us
Dittes and Kelley (1956) - experiment:
- Group discussion, followed by fake ‘approval ratings’ of each other
- Strongly affected their liking of group
Reciprocity can make up for absence of similarity
How does reciprocity of trust affect who we are friends with?
Collins and Miller (1994) Meta-analysis:
- Trust makes people like each other more
- Talking about personal matters creates trust and thus, liking
- Stronger for women than men, stronger for same-sex vs opposite sex pairings, level of disclosure did not make a difference
What is social exchange theory?
Relationships are based on a principle of rewards and costs in interactions - is the relationship profitable?
Simple standard : Outcome (profit) = Rewards - Costs (absolute measure)
But, people don’t just want profit, they want the best possible outcome
What is the comparison level in social exchange theory? (High and low)
CL = what we feel we deserve from relationships, specific to the individual, based on prior experience, learning, personality
High CL = expect relationships to be rewarding, low rewards unacceptable and disappointing
Low CL - expect relationships to be troublesome, low rewards are acceptable and tolerable (Bella Swan)
Relationships that meet or exceed expectations are more satisfying
What is the comparison level for alternative in social exchange theory?
CLalt = what we realistically expect we could get elsewhere:
- Includes other partners or no partner
- Standard against which we decide to stay or leave
What is the role of dependence in social exchange theory? (CLalt equations)
Dependence = degree to which we feel psychologically linked to our relationship, determines whether we are motivated to stay or leave
This is not solely based on whether or not we are happy (could economically rely on partner)
- Low CLalt - high dependence even when there is high cost
- Satisfaction = outcome - CL
- Dependence = outcome - CLalt
What is equity theory?
People are motivated by self interest, but other people have options too - must be fair in order to get along
- People feel most comfortable when they get roughly what they deserve, no more and no less
- Concerned with fair distribution of rewards and costs
What are the three propositions of equity theory? (Equity vs equality)
1) Partners are concerned with fairness
2) Inequity causes distress
3) Partners will take steps to restore equity
- Partners have equal relative profit
- Don’t have to be same rewards, just same balance
Equality = give gift equal in value to what friend gave you
Equity = tally inputs into relationship (rides to work, social support) and give/do something in proportion to benefits received
What is the difference between business/casual relationships and close relationships? (Equity theory)
Clarks and Mills (1979) suggest casual/business relationships are based on exchange, but close relationships are communal (based on concern for other person, not expectation of reward)
Page et al (2019) childcare provision amongst Agta driven by reciprocity for friends, and need for kin
Are people are more likely to stick with the person in front of them than turn to other options?
Yes - online hookups often become long term
Campbell, 2002 - ‘emotions, not rational calculation, drive human behaviour’
Sampling issues with relationship research?
Most relationship research is white, heterosexual couples
What are the four factors determining who we love?
Proximity
Similarity
Reciprocity
Physical attraction
What did Walster et al (1966) find was the biggest predictor of liking someone in his Computer Dating paradigm?
How physically attractive other people rate them
What did Mathes (1975) find was the most important factor to liking someone after the fifth date?
Similarity
What is the halo effect associated with attractiveness?
- Greater overall liking
- More desirable character traits (e.g. sensitive, warm, intelligent)
- Higher evaluation of work performance
- More lenient treatment in the legal system (Downs & Lyons, 1991) - lighter sentencing
What positive life outcomes is attractiveness associated with?
- Higher income (Hamermesh & Biddle, 1994)
- Better mental health
- More social influence (Chaiken, 1979)
What is the Matching Hypothesis? (Berscheid & Walster)
- Attraction is also about how attractive the other person thinks they are
- Computer dating scenario
- Similarity of attractiveness > attractiveness
- Similarity more important for women than men
- Self-esteem? Balance?
What does the equality of physical attractiveness predict about length of relationship?
Different attractiveness - short
Equal attractiveness - long
How did attraction research change post-1980?
- Cultural work expanded
- Development of cognitive theories
- Beginnings of evolutionary psychology
Evidence for beauty being objective?
1) High level of agreement across cultures (Langlois et al, 2000)
2) Certain facial features are reliably associated with attractiveness (Cunningham, 1986)
3) Babies prefer attractive faces - spend more time looking at faces adults think are attractive
Evidence for beauty being subjective?
1) Different cultures “improve” beauty in different ways (Newman, 2000) e.g. face tattoos, neck rings
2) Different body types are judged to be more attractive in different parts of the world (Anderson et. al 1992)
3) Body type standards vary over time (Silverstein et al, 1986)
What did Tovee et al (2006) find about Zulu body preference?
Zulus in South Africa rated high BMI bodies as more attractive than Zulu migrants in the UK and than Black British people
What did Boothroyd et al (2016) find about TV consumption and body preference?
Nicaragua - very isolated community
No TV in village - highest attractiveness ratings for high BMI
TV 5 years ago - lower ratings
Capital city - even lower ratings
- Consumption of TV changes the type of body people see as attractive
What did Thornborrow et al (2017) conclude about mens’ body type preferences on women?
Men’s preferences for large buttocks and hips:
Men more interested in the body in motion - thinking of bodies in terms of sex
Women did not have the same approach
What did Thornborrow et al (2020) find out about men’s preference for their own muscularity?
Nicaragua and Uganda - much more spread out preference
UK - specific preference for muscularity
What evidence is there for an attraction to ‘averageness’? (Cognitive approach to attraction)
- Facial prototype formation and attraction to ‘averageness’
- Preference robust across adults
e.g. Rhodes et al, Langlois et al - However infants seem to prefer distinctiveness (adults do not)
e.g. Rhodes et al (2002): 6 month olds distinctiveness preference
Giffrey and Little (2013): 1 to 2 year olds distinctiveness preference
What are visual adaptation effects and what evidence is there for this?
A person developing a preference for faces they have more exposure to (present in adults and children):
- Mixed vs single sex schools (Saxton et al, 2010) - in single sex schools, men preferred masculine female faces and women preferred feminine male faces
- Story book experiments (Anzures et al, 2008) - children saw contracted or expanded faces, and children who saw contracted were more likely to pick contracted as their preference and vice versa
What evidence is there that averageness predicts attraction?
- Zhao et al (2023)
- 682 students were photographed and took part in speed dating
- Averageness (and similarity) -> rated attractiveness
What is sexual selection and inter-sexual selection?
Sexual selection:
- Differential mating/reproduction
Inter-sexual selection:
- Opposite sex prefers some traits more than others increasing the frequency of those genes in the next generation (attractive/successful traits passed on, ‘attractive’ traits benefit the chooser)
- Choosing healthy genes in a partner will give a person healthy offspring
- e.g. averageness is associated with health? (Rhodes et al) ‘average’ people had a gene for more resistance to pathogens
What is monogamy, polygyny, polyandry and promiscuity? (human mating systems)
- Monogamy - one male, one female
- Polygyny - several females, one male
- Polyandry - several males, one female
- Promiscuity - no bonded relationships (chimps)
Are humans monogamous?
- ‘A history of mild polygyny?’
- ‘A monogamous species plagued by polygyny?’
- Serially monogamous?
- 17 women for every man - human genome - indicates polygyny
- Modest size dimorphism and intermediate testicular volume - the more males that females are mating with, the bigger the testicular volume due to sperm competition
- Sperm competition means some polyandry too
- Conclusion - Monogamish
What is anisogamy?
One reproductive cell being much bigger than the other
What is differential parental investment?
Any investment made in a particular offspring which contributes to its survival and fitness which comes at the cost of being able to invest in other offspring (Trivers, 1972)
How is obligate parental investment different in females vs males?
Female:
- Large gamete
- Mating
- Gestation
- Parturition
- Lactation
- Extended care beyond weaning
Male:
- Small gamete
- Mating
(Although both parents can provide extended care)
How do standards of mating partners differ between males and females? (Sexual strategies theory)
- Maternally biased parental investment
- Females = ‘limiting factor’
- Females possibly more careful about who they reproduce with as they have more to lose as they carry the child and are more involved with it through things like breastfeeding
- Bus and Schmitt (1993) - sexual strategies theory - sex that is limiting factor (women) should be more choosy, and men should compete
What are male and female priorities in short and long-term relationships?
Male:
Short term - proceptivity (person being interested back), fertility
Long term - youth, fertility, faithfulness
Female:
Short term - good genes (high quality child who will provide grandchildren)
Long term - resources/status, generosity
(Women consistently want a bit more than men)
What is most important in a procreative relationship between a man and woman?
Mutual attraction, dependable personality, health and intelligence
What are examples of fertility cues in women?
- Waist-hip ratio
(Singh et al, 1992)
Males favoured high waist-hip ratio
However, confounding waist-hip ratio with BMI - Femininity
(Law Smith et al, 2006) - Facial attractiveness
Could be due to oestrogen so could indicate fertility
However, it is hard to link facial femininity to underlying fertility
What is the handicap principle? (Zahavi, 1975)
Females prefer males with handicaps (mating characters that reduce survival chances) because handicaps are indicators of heritable viability (surviving despite the handicap)
e.g. having an extravagant tail means you are far from predators
How can parasite infestation be shown? (Hamilton and Zuk 1982)
Colouration in mandril’s nose is an indicator of health
Why is immunocompetence favoured in a partner? (Folstad and Karter 1996)
For more testosterone, a person needs a really good immune system so all body systems can work
What are attraction ‘universals’?
- Averageness
- Femininity in women
- Symmetry and health
How is symmetry a cue to health and why is this desired in a partner?
- The less healthy you are the more the environment assaults you and the less symmetric you are
- Jones et al (2001) - measured symmetry of 60 faces - symmetry predicted ‘apparent health’ and ‘skin patch health’
- Benefits:
Offspring inherit immunity to current pathogens and avoid infection
What did Kleisner at al (2023) find about attraction to faces based on symmetry, averageness and femininity?
1550 participants from 10 countries (uni/urban/semi-urban)
More feminised female faces looked more attractive
Weak to zero link between symmetry and attractiveness
Distinctiveness was rated less attractive
What are biological markets in non-humans? Examples?
- We all have embodied value in particular contexts
- Sticklebacks: Kraak and Bakker (1998) - male sticklebacks that are more red have a tendency to swim towards larger females who will lay more eggs as they are higher quality
- Zebra finches: Burley et al (1996) - males with red leg band (more attractive) mated more but nested less
What is relationship-specific investment inventory? (Biological markets in humans)
- Gangestad and Thornhill (1999):
- Men who had less body fluctuating asymmetry - they engaged in less relationship behaviours
How do lonely hearts ads fit with biological markets in humans?
- Explicit mate advertisements (lonely hearts ads) - women say less about themselves and more about what they want
- Older women make fewer requests and are less likely to say their age
What did Little et al (2001) find about more attractive females selecting partners?
More attractive females prefer more symmetric men
- People who think they are more attractive select more attractive partners
What are examples of ornamentation? (increasing attractiveness)
- Makeup - makes skin look healthier, makes you look younger
- Corset - waist to hip ratio
- High heels - exaggerates movement of a wider pelvis when you walk