Social Flashcards
What are social factors?
Social factors that influence behaviour including the characteristics of the population
Demographic factor?
Statistical study of human population
What are some social factors?
Cultural
Lifestyle
ageing population
change in consumer taste
migration
urbanisation
How does cultural changes affect a business?
expansion of goods and or services
change in marketing mix
Objectives and aims
How does change in consumer taste affect a business?
Change in suppliers
New product range
Extra cost
New ideas
How does ageing population affect a business?
Reduces workforce
New product
How does migration affect a business?
More workforce
Less costs (wages)
move into new market
New shops
How does urbanisation affect a business?
Demand for infrastructure
Increase competition
Relocation
Change in marketing mix
How does change in lifestyle affect a business?
New products
marketing mix
