Globalisation Flashcards
What is globalisation?
Globalisation is the interdependence between different economies exchanging goods, services , investment and labour
What is a global market?
A global market is a place where you can buy and sell goods and or services anywhere(or virtually) all around the world.
What is developing market(Emerging economy)?
A developing market(Emerging economy ) is a country where it has a growing consumption population and a growing economy.
What is trade liberalisation ?
Trade liberalisation is the removal of trade barriers(Tariffs,Quotas)
Benefits and cons of trade liberalisation ?
PRO:
More trade
Better standard of living
Increased competition
CON:
Unemployment
Market domination
Environmental concerns
Benefits and cons of globalisation?
PRO:
Access to cheaper raw materials
Easier to trade
Cheaper labour
Change to location
CONS:
Competition
Exchange rates
High cost production
Unethical
What is global branding ?
Global branding is the strategic process of creating and maintaining a consistent brand image across multiple countries and cultures to establish a unified identity worldwide.
Methods of global growth?
Horizontal,vertical integration
Mergers
Takeovers
Conglomerate takeovers