socail influence Flashcards
prosocial behaviour
behaviour which is beneficial to other people, and may not necessarily benefit the helper
antisocial behaviour
which is harmful to other people,including behaving aggressively
deindividuation
when an individual loses their personal identity and takes on the groups identity of people around them
collective behaviour
emerges when a group of people join together, behaving in one way
social loafing
individuals make a reduced individual effort when they are part of a group than when they are on their own
information social influence
is conforming so you get the answer “right”
normative social influence
is conforming because you want to be liked
conformity
form of social influence, when a persons behaviour or thinking changes as a result of group pressure
Asch key study
aim
investigate how people respond to group pressure
method
123 make american students
6-8 confederates
say which line was the same as the standard line
results
36.8% got it wrong
25% got it right
75% conformed
conclusion
people are influenced by group pressure with an easy answer
milgrams agency theory
agentic state- acting on the behalf of someone else, no personal responsibility
autonomous state-behaving according to yourself, (independence)
authority- greater power because of social place
culture- set of beliefs
proximity- closer the authority figure is to a person there is higher obidence
agency theory- person giving orders is taking responsibility
strength- research support
weakness- doesn’t explain why there isn’t 100% obedience
weakness- it “excuses” people who blindly follows destructive orders
adornos authoritarian personality theory
authoritarian personality exaggerated respect for authority more likely to obey orders look down on people very aware of theirs and other power
originates in childhood
proposes that the personality is made rather than inborn ,it develops when children have overly strict parents
piliavins subway study
aim
investigate bystander behaviour in a natural setting
method
drunk victim
disabled victim
fall on subway
results
disabled helped 95% of the trials
drunk was helped 50% of the trails
within 70 seconds drunk 17% disabled 87%
conclusion
if the victim appears more deserving of help it’s more affective
strength- participants were unaware so it was valid behaviour
strength- qualitative data making it more valid
weakness- mainly people that lived in city’s, may act differently to others