SOC Midterm 2 Flashcards
What is “Can-con”?
Canadian Content- a federal government policy of quotas that guarantee Canadian content and art is represented in the media
What is media convergence?
The combination of otherwise different laws, technologies and regulations
Regulatory convergence:
Deregulation that leads to media industries that are identical (apple vs. samsung)
What is horizontal integration (media)
The expansion of one type of industry into other industries.
What is vertical integration (media)
Expanded control of the production process (one industry)
What is technological convergence?
A device that allows text, sound, image, and video.
“The electronic equivalent of a Swiss army knife.”
Why does Canada have little or no locally produced media?
Canada is sparsely populated - U.S media ownership
What is meant by the “public sphere”?
Society / citizens deliberate important matters that shape society. Very important for democracy
(laws, policies)
What is meant by the “private sphere”?
The private places of families and friends. (home)
Which are the three areas that compose the bourgeois public sphere of debate? (Habermas)
Status- For public debates to be open, opinions must be voiced no matter of status.
Domain of common concern- Issues addressed in the public sphere must concern the majority and not restrict to interests of small influential groups.
Inclusivity: Issues must be open and accessible to everyone in terms of content.
Is the public sphere inclusive of all?
No, many groups were discluded from the public sphere when discussions took place.
Many “private sphere” issues were not discussed though they are of public concern.
What the digital public sphere? How has is it effected the public sphere?
Digital spaces where all people have the same opportunity to participate in discussion
What is Katz and Lazarsfeld’s theory on uses and gratifications of media?
More attention needs to be directed to what people do with the media.
Do interactive audiences
a. Consume content
b. Share content
c. Provide feedback
d. all of the above
d
Is there diversification of the media? Explain.
No.
There is a small number of industries that own the media, creating the illusion of diversification.
Why is cultural imperialism of the media problematic?
There are symbols in the media that represent certain social groups, when those who cannot afford to look or act as those represented they feel discluded.
What is meant by media accountability?
Many industries have a “national label” (tim hortons) but belong to many different countries and industries. Who is accountable for them?
What are the three central concerns of globalization of the media?
Diversification
Cultural Imperialism
Accountability
What are the challenges caused by media literacy in the education system?
- Being able to differentiate reliable sources from fake ones
- Digital literacy- complex cognitive, motor, sociological, and emotional skills needed to function in a digital environment”
- Educational system needs to understand the digital literacy needed for 21st century jobs.
What is the difference between “digital immigrants” and “digital natives”
Digital immigrants learned technology later in life while digital natives did not know a time before the internet.
How does media literacy affect a person’s health and employment?
Can combat misinformation on health issues and boost employability
What do conflict theorists think about mass media?
Mass media influences the dominant ideology. - keeping governments and institutions in check.
How has new media impacted consumer culture?
Advertisements are light-hearted and appeal consumers to purchase goods and services.
Encoding messages of appropriate consumption practices (valentines day)
What is the difference between media literacy and digital literacy?
Media literacy refers to being able to access a wide range of media with digital literacy refers to understanding it.
What is the difference between misinformation and disinformation?
Mis- false info spread unintentionally
Dis- false info spread intentionally
Political economy:
The study of power relations at the intersection of media, economics, and politics