Slightly Unreliable Random Practice Questions Flashcards
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: The email content will highlight new inventory each day A small team will run both their digital marketing operations and their email programs A user needs to build, test, and send a daily email in less than an hour Images for the emails will be hosted on their website CMS Which question is relevant to identify strategies for designing the custom template for the customer’s daily promotional email? Choose 3: A. How often will the layout of the content in a content area change? B. What is the maximum file size of the images being used? C. What From Name will be used for these emails? D. Will image URL’s be available publicly? E. How often will email content be image-only with text overlaying images?
A. How often will the layout of the content in a content area change? B. What is the maximum file size of the images being used? E. How often will email content be image-only with text overlaying images?
A retail company’s database of record resides at a 3rdparty company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged The database uses an “Email ID”, which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure their send is connected to the “Email ID” in the database. What key issue should be addressed? Choose 3: A. How will Marketing Cloud and the database sync up? B. Will new users have an “Email ID”? C. What will be used as the Subscriber Key? D. What publication lists will be used? E. Will the company need a custom preference center?
A. How will Marketing Cloud and the database sync up? B. Will new users have an “Email ID”? C. What will be used as the Subscriber Key?
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: Customers who searched for an item on their website Customers who abandoned a cart on their website Customers who made a purchase on their website What should the consultant ask in order to design the data structure for this solution? Choose 3: A. Should customers exit the journey when the goal is met? B. How are subscribers identified in your web analytics? C. How many messages should be included in each journey? D. How long after the behavior occurs will a subscriber need to enter a journey? E. Should a single customer exist in multiple journeys at the same time?
A. Should customers exit the journey when the goal is met? B. How are subscribers identified in your web analytics? E. Should a single customer exist in multiple journeys at the same time?
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is recommended best practice for font usage in email? A. Use a web-safe font for text that closely matches the brand’s custom font B. Build an email as one image, with all text saved in the brand font. C. Edit an email’s HTML to list the custom brand font in the style tag’s font-family property D. Build an email using multiple images, with all text saved in the brand font
A. Use a web-safe font for text that closely matches the brand’s custom font
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversations per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What question should be asked to determine a data/segmentation strategy? Choose 2: A. Increase volume of emails to a wider audience B. Increase the use of dynamic content in emails C. Adopt a Cart Abandonment Email Campaign D. Introduce more identity verification steps in check out process
A. Increase volume of emails to a wider audience B. Increase the use of dynamic content in emails
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive. What questions should be asked to determine a data/segmentation strategy? Choose 2: A. Will customers be able to sign up for the loyalty program at the store? B. Is the purpose of these emails for acquisition or retention or transactional? C. Will multiple languages be used, with a “From Name” lookup table needed? D. Will version values/meanings change. Precluding reusable AMPscript?
B. Is the purpose of these emails for acquisition or retention or transactional? C. Will multiple languages be used, with a “From Name” lookup table needed?
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen? A. Publication Lists B. Subscriber Lists C. Profile Center D. Seng Logging
A. Publication Lists
A financial services customer states that families often share email addresses across multiple checking, savings, loan and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case? A. Subscriber Key B. Contact ID C. Member Record D. Data Extensions
A. Subscriber Key
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following. Emails will be built using a custom dynamic template for these messages Links will vary over time and across campaigns Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to posses? A. AMPscript B. SSJS C. SQL D. HTML
A. AMPscript
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse Contact records will be augmented by relational data tables via Contact Builder The customer data file will contain 5M records with 40+ attributes One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. A customer ID will be used as the unique identifier for each contact Which statement differentiates the use of data extensions over lists? A. Data extensions allow for add/update import activity B. Data extensions can store HTML code as an attribute C. data extensions support customer ID to be used as subscriber key D. Data extensions are necessary for Contact Builder
D. Data extensions are necessary for Contact Builder
A publishing company has presented the following: A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical The customer’s expiration data is included in the data file What component should the customer’s solution include? Choose 3: A. Suppression List B. Data Filter C. Triggered Sends D. Template-based emails E. Automation Studio
B. Data Filter D. Template-based emails E. Automation Studio
NTO wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3: A. Use the web analytics platform to trigger behavioral marketing emails B. Track web activity from a click on an email URL back to a specific email campaign C. Pass web conversation data back into Marketing Cloud for use in email reporting D. Recognize web traffic as originating from email instead of another channel E. Match subscribers to web activity by passing Subscriber ID through email links
B. Track web activity from a click on an email URL back to a specific email campaign D. Recognize web traffic as originating from email instead of another channel E. Match subscribers to web activity by passing Subscriber ID through email links
An Analyst from NTO marketing needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units/ Number of Sends Delivery Rate Overall Bounce Rate Block Bounce Rate Open Rate Click Rate Complaint Rate Unsubscribe Rate Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information? A. Campaign Email Tracking Report B. Email Performance Over Time Report C. Email Send Report D. Option 4
B. Email Performance Over Time Report
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose, given the customer’s requirements and available resources? A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages. D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center
A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website
NTO wants its monthly distributor newsletter email to appear to be sent on behalf fo the subscriber’s account representatives without segmenting the audience by sales representative. How should this distributor-specific sender profile be configured in Marketing Cloud? Choose 2 A. Pick “Choose from list” selecting the from name and from email values from the list of account users B. Utilize data extension AMPscript lookups to dynamically populate the from name and from email values C. Match the external keys of the sender profile and data extension containing account representative details D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values
B. Utilize data extension AMPscript lookups to dynamically populate the from name and from email values D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers They email customers twice a week with no known deliverability issues Their contract includes one Sender Authentication Package What response articulates proper IP warning? Choose 2 A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses C. IP ramp-up is important to establish a positive sender reputation D. IP ramp-up can be bypassed, given their historical lack of deliverability issues
A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers C. IP ramp-up is important to establish a positive sender reputation
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account How would the consultant ensure that this requirement is met? A. Check the Scope by User box in Marketing Cloud B. Create a User in Sales Cloud with a System Administrator profile C. Ensure that the User has the correct profile in Marketing Cloud D. Ensure that the user is assigned as System Administrator in Sales Cloud
A. Check the Scope by User box in Marketing Cloud
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement? A. Create a Salesforce Data Extension for the user to select during a Guided Send B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud C. Create data validation rules for the integrated user in Sales Cloud D. Add customer links to the page layouts in Marketing Cloud
B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud
A customer wants to send an email from Sales Cloud on behalf of the record owner How should the consultant meet this requirement? Choose 2: A. Use the Organization-Wide Email Address B. Use a custom Delivery Profile C. Use a custom Send Classification D. Use the Send From Records Owner option
C. Use a custom Send Classification D. Use the Send From Records Owner option
A customer wants to perform an email send to a subset of a Synchronized Data filtered on custom object data and return tracking to the Sales Cloud. What approach should the consultant recommend? Choose 2 A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension C. Use Query Activities to create a Sendable Synchronized Data Extension D. Use Data Filters to segment data to output a Sendable Data Extension
A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension
NTO Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations Prefers not to use custom roles unless it is absolutely necessary Email Specialist resides in multiple business units Using best practices, how should a consultant create and assign roles for NTO? A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists C. Check “Allow” automation permissions for the Content Creator Role and assign it to the Business Units D. Check “Allow” automation permissions for the Content Creator Role and assign it to the Email Specialists
A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist
NTO needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks Maintain NTO master suppression list Configure data relationships Create new subscriber attributes Which role should be assigned to the IT staff member? A. Analyst B. Data Manager C. Administrator D. Content Creator
B. Data Manager
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices Which reason warrants this implementation? A. Support non-english responses with Reply Mail Management B. Localized language and display options based on location and culture C. Tracking information for campaigns sent by each office Localized physical mailing address displayed in the default email footer D. Localized physical mailing address displayed in the default email footer
D. Localized physical mailing address displayed in the default email footer
NTO has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations Which statements is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 A. Business Units can have more than one parent Business Unit B. Subscribers can only appear in one Business Unit C. Business Units can mirror an organization’s operational structure D. Business Units can share information with other Business Units
C. Business Units can mirror an organization’s operational structure D. Business Units can share information with other Business Units
A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. Which steps will solve how replies are managed by the application? Pick 3 A. Confirm that Reply Mail Management (RMM) is configured for the customer’s account B. Confirm that the RMM setting ‘Unsubscribe Manual Request’ is set to YES C. Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ are set to NO D. Confirm that an email address was provided as the Routing Address for Remaining Replies E. Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe
A. Confirm that Reply Mail Management (RMM) is configured for the customer’s account B. Confirm that the RMM setting ‘Unsubscribe Manual Request’ is set to YES E. Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe
To fuel their expansion, NTO recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com. Select the statement that correctly describes the implication of this recommendation Choose 2 A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails C. The private domain, e-EO.com, will be used for all link wrapping, image URL’s, and landing page URL’s D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication E. The email headers for EO will still reflect the private domain for NTO since that is the parent company
C. The private domain, e-EO.com, will be used for all link wrapping, image URL’s, and landing page URL’s D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication
The customer has these requirements for storing engagement data in their data warehouse: All email open and click activity must be pulled daily from the Marketing Cloud Output files must meet the specific requirements for the data warehouse All the activity must be provided via FTP in one file Which automation workflow meets the customer requirements? A. Report activity that generates Recent Send Summary Report > Report delivered directly to FTP B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity C. Query activity to pull data view information > Extract activity of data extension > Transfer activity D. Extract activity of data view tables > Query activity to create the required file > Transfer activity
C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database? A. An automation that queries the Complaint data view B. An automation that generates the Unsubscribe Event Extract C. An automation that queries the Unsubscribe data view D. An automation that generates the Complaint Tracking Extract
A. An automation that queries the Complaint data view
What is a correct statement about Send Log Data? Choose 3 A. Can be incorporated into standard reports B. Can be stored for a set period of time C. Can be added to a standard data view D. Can be included in measures and filters E. Can be accessed via Query activities
B. Can be stored for a set period of time D. Can be included in measures and filters E. Can be accessed via Query activities
Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers? A. Profile attributes B. Preference attributes C. Publication Lists D. Preference Lists
C. Publication Lists
What are data extension data retention policies? A. Settings to “soft” delete all data in a Data Extension so there is no data loss B. Settings to control when a data extension creates a back-up of the data it contains C. Settings to define when a data extension or the data within the data extension is deleted D. Settings to prevent users from deleting a Data Extension created by another user
C. Settings to define when a data extension or the data within the data extension is deleted
A customer would like to store financial data related to invoicing in its data extension. Which field type should be used? A. Currency B. Decimal C. Number D. Float
B. Decimal
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions—Subscribers and OrderTable, and the customer would like to include key information from both tables, such as: Customer ID FirstName EmailAddress OrderID OrderDate ShippedDate Which SQL statement should the consultant use? A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 INNER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 Left JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 OUTER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 RIGHT JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID
A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 INNER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID
A customer provides a file containing only new and updated subscriber records exported from its marketing database. The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily The customer requires that the import completes prior to 4AM On average, the file will contain about 2 million rows of data each day Based on the customer’s requirements and recommended best practices, how should the daily file be imported? A. Import the file to a data extension, using the add and update method B. Import the file to a list, using the “update only” method C. Import the file to a list, using the “add and update” method D. Import the file to a data extension, using the “overwrite” method
A. Import the file to a data extension, using the add and update method
Subscribers are collected on a customer’s website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is: Compiled in a database in the website Content Management System (CMS) Imported into Marketing Cloud nightly at 11pm What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud? A. Engagement metrics will be passed into Marketing Cloud B. They will need to integrate with the Marketing Cloud SOAP API C. Unsubscribes should be synchronized between senders D. The third-party send list should be pulled from the CMS
B. They will need to integrate with the Marketing Cloud SOAP API
What is a correct statement about a database of record? Choose 2: A. A database of record is a centralized storage repository of data about objects or people B. A database of record is any database containing subscriber data C. A database of records is a data structure in which multiple opt-in statuses can be stored for a subscriber D. A database of record is a system in which a subscriber’s status is maintained
A. A database of record is a centralized storage repository D. A database of record is a system in which a subscriber’s status is maintained
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings Data for the campaign will be in two data extensions: Customer and New Accounts The Customer data extensions is currently used for multiple campaigns and is updated at 1 am The New Accounts data is encrypted and will be placed on the FTP at 10pm Which automated workflow meets the customer’s requirements? A. A scheduled automation that starts at 2 am, that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity C. A scheduled automation that starts at 2 am, that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity D. A scheduled automation that starts at 12 am and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activities and Send Email Activity
C. A scheduled automation that starts at 2 am, that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity
A company collects subscriptions on its website. It does the following Compiles that subscription list in a database in the website Content Management System (CMS) Posts this encrypted lists to Marketing Cloud nightly at 11pm Uses Marketing Cloud as the database of record Sends up to five emails a week based on subscriber engagement with prior sends Which automation sequence (excluding waits) should cover these requirements? A. File Transfer, Data Extract, Filter, Sends B. File Transfer, Query, Measures, Sends C. File Transfer, Import, Measures, Sends D. File Transfer, Import, Query, Sends
D. File Transfer, Import, Query, Sends
A customer needs to import data from an SFTP site. The customer wants to: Segment the contents of the file and then send emails Transfer the file to the SFTP site at various times daily Send to data extensions Which workflow should meet these requirements? A. Triggered Automation: Import File > SQL Query > Send emails B. Scheduled Automation: Transfer File > Import File > SQL Query > Send Emails C. Scheduled Automation: Import File > SQL Query > Send Emails D. Triggered Automation: Import File > Group Refresh > Send Emails
A. Triggered Automation: Import File > SQL Query > Send emails
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email send to the marketing manager each morning that contains the previous day’s submissions as a CVS attachment. Assuming that the customer has the attached feature enabled. Which automation workflow will accomplish this? A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Given the customer’s requirements, which method should be used to automate their monthly promotional email? A. Create a triggered automation that includes an import activity and triggered send B. Create a scheduled daily automation that includes an import activity and user-initiated send C. Create a scheduled monthly automation that includes an import activity and triggered send D. Create a triggered automation that includes an import activity and user-initiated send
D. Create a triggered automation that includes an import activity and user-initiated send
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer’s plans are to: Use an existing Paste HTML email for the first send Make only minor changes to the email creative for future sends Use an existing Measure to build the subscriber audience for current and future sends Deploy emails manually for now, but possible automate in the future Which configuration is recommended for the re-engagement email send? A. Triggered send B. Guided Send C. Automated Send D. User-Initiated Send
D. User-Initiated Send
A customer wants to display a subscriber’s first name and date of send in its montly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario? A. Personalized Strings B. AMPscript C. SQL Query D. Guided Template Language
B. AMPscript
A customer has several values that need to be used in the body of an email send: The data would be stored in a reference data extension, related on SubscriberKey There may be one or more records for each subscriber The audience is generally over 1 million subscribers The content is time sensitive and should be sent as quickly as possible The customer is not using “catch and release” sending The reference data extension contains 25 columns Which method should be used? A. AMPscript a single Lookup Function B. Serve Side Javascript a single LookupOrderedRows Function C. AMPscript a single Lookup OrderedRows Function D. Dynamic content via the Dynamic Content Wizard
C. AMPscript a single Lookup OrderedRows Function
Which statement is correct regarding tracking aliases? Choose 2: A. Tracking aliases are found in Tracking and some standard reports B. Tracking aliases are associated with a URL in HTML as: tag=”alias text” C. Tracking aliases can differentiate click activity in an email to the same URL D. Tracking aliases are primarily relevant when used with email conversion tracking
C. Tracking aliases can differentiate click activity in an email to the same URL D. Tracking aliases are primarily relevant when used with email conversion tracking
What is a capability of the Import within Contact Builder? Choose 2 A. The data source can be a local file, data filter, or file on any FTP B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect C. Like the Import Wizard, the Contact Builder import definition can be executed without saving D. In order to use Map by Header Row, the fields in the DE and file must match exactly
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect C. Like the Import Wizard, the Contact Builder import definition can be executed without saving
NTO plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database What action should be taken when using Contact Builder? Choose 2 A. Conduct manual imports of customer information from Sales Cloud B. Create a data extension to incorporate the imported data from a Salesforce Dashboard C. Combine each individual’s channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud
C. Combine each individual’s channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application? A. Create a new Attribute Group referencing all the email address fields in Data Designer B. Create a new Import to populate subscriber email addresses into All Subscribers C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications D. Add all email address fields into the Contact Configuration screen in the correct order
D. Add all email address fields into the Contact Configuration screen in the correct order
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox A. Supplemental data for an interaction in Journey Builder B. Database of record other than All Subscribers C. One-to-many Relationship to the Contact Record D. Data for both Email and MobileConnect Sends
B. Database of record other than All Subscribers
A customer has three data extensions that need to be added to Contact Builder Customers contains customer information Orders contains order information Products contains product information A. Customer Data Customers Orders Products B. Customer Data Customers Orders Products C. Customer Data Customers Orders Products D. Option 4
A. Customer Data Customers Orders Products
What statements are correct regarding Attribute Groups? Choose 2: A. They link data extensions to subscriber lists B. They link data extensions to contacts C. They link data extensions to other data extensions D. They link subscriber lists to contacts.
B. They link data extensions to contacts C. They link data extensions to other data extensions
NTO is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? Choose 2: A. They can contain only one data extension B. They can be created by templates to accomplish certain tasks C. They link data extensions to other data extensions or contacts D. They replicate the structure from the external system data into templates
B. They can be created by templates to accomplish certain tasks C. They link data extensions to other data extensions or contacts
Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3: A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool D. Journey Builder allows users to update a contact records in an interaction or import data into a data extension E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this? A. Engagement Split > Send Email > Wait > Random Split > Send Email B. Random Split > Send Email > Join > Decision Split > Wait > Send Email C. Random Split > Send Email > Wait > Engagement Split > Join > Send Email D. Decision Split > Send Email > Engagement Split > Send Email
C. Random Split > Send Email > Wait > Engagement Split > Join > Send Email
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber’s data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be sent in the data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder? A. Define Goal, Send Email, Wait, Decision Split B. Random Split, Send Email, Wait, Define Goal C. Define Goal, Update Contact Data, Send Email, Wait D. Update Contact Data, Wait, Send Email, Join
C. Define Goal, Update Contact Data, Send Email, Wait
A customer wants to create a Journey with the goal of making users activate their accounts within 72hrs or registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send an activation reminder emails 24 and 48hrs after creating an account. The user exits the journey if they activate their account. Which activities should be included in the customer’s journey? A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email B. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error messages? Choose 2: A. Select a source DE with a root relationship to the contact B. Make sure the contact is above the High Water Mark on the source data C. Import new subscribers to the All Subscribers table D. Fire the event in both Automation Studio and the Entry Event
A. Select a source DE with a root relationship to the contact C. Import new subscribers to the All Subscribers table
Why would a contact fail to enter a Journey Builder interaction? Choose 3: A. The interaction allows re-entry only after exiting, and the contact already exists B. The contact falls below the High Water Mark C. The interaction has an A/B/n split, and the contact does not meet the criteria D. The entry event was not fired via Automation Studio E. The contact did not meet the entry criteria
A. The interaction allows re-entry only after exiting, and the contact already exists B. The contact falls below the High Water Mark E. The contact did not meet the entry criteria
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose 2 A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls B. Upgrade the Marketing Cloud Account to ConnectedApp Authentication C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud D. Share Sales Cloud user licenses across Marketing Cloud users.
A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls B. Upgrade the Marketing Cloud Account to ConnectedApp Authentication
NTO has scenario of a journey for “post-purchasing communication: “ which re-entry setting is correct? A. No re-entry B. Re-entry anytime C. Re-entry only after exiting D. Re-entry after time
C. Re-entry only after exiting
Customer Event Gather data through a tablet-based webform as part of a raffle into a data extension Winner is randomly selected After the event, an email should be sent to the participants to gather opt ins for marketing emails Define 2 things necessary A. Data extension with opt in status B. Send email activity which contains a link to subscription center C. WebCollect D. SmartCapture
B. Send email activity which contains a link to subscription center C. WebCollect
Collect addresses through SmartCapture, segment the data, send emails referencing data from a data extension What skillset is needed? A. AMPscript B. HTML C. CSS D. SQL
D. SQL
What are two ways Contact Builder can alter the data in Data Extensions A. Add single record B. Extract data C. Clear records D. Option 4
A. Add single record C. Clear records
How are publication lists used in the Marketing Cloud? A. To send communication to all subscribers, regardless of opt-in status B. To manage subscribers in guided and triggered email sends C. To build dynamic content rules by subscriber type D. To allow subscribers to opt-down/out instead of unsubscribing from all
D. To allow subscribers to opt-down/out instead of unsubscribing from all
What are two possible outcomes when “Send as Multiple MIME” is selected during the send process? Choose 2: A. Open and click activity are tracked in either version B. The email will avoid detection by various SPAM filters C. An auto-generated text version will be sent with your HTML email D. A custom text version will be sent with your HTML email
B. The email will avoid detection by various SPAM filters D. A custom text version will be sent with your HTML email
NTO needs to reduce the amount of work when managing messages to customer, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations What solution will decrease manual workloads on the team and will improve their customers experience? A. A file drop automation to send emails to customers who have made a purchase B. A user-initiated message to send an email to customers who made a purchase daily C. A scheduled automation to send emails to customers who made a purchase daily D. A triggered message to send an email as soon as a customer completes a purchase
D. A triggered message to send an email as soon as a customer completes a purchase
A consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same, products can be added and removed Which import type should be used? A. Overwrite B. Add Only C. Add/Update D. Update Only
A. Overwrite
Define: Service Delivery Management
(Services Role) Professionals focused on driving overall success. Project, Program, and Campaign management professionals
Define: Strategic Services
(Services Role) connects customers with an agile team of digital marketing industry experts focused on developing custom, digital-centric, multi-channel marketing solutions to drive one-to-one interactions.
Define: Technical Services
(Services Role) Activate, enhance, and optimize Salesforce Marketing Cloud implementations. Services include integration, automation, account configuration and data (i.e. Solutions Architect, Technical Architect, Data Specialist)
Define: Campaign Services
(Services Role) Execute customers’ digital marketing programs to perfection, drive efficiency, and enable highly relevant 1:1 communications (i.e. Production Consultant, Deployment Consultant, QA, Technical Producer)
Define: Education & Enablement
(Services Role) engage with customers to identify their needs and build learning solutions to meet their objectives. (i.e. custom learning solutions)
Define: IMH Administrator
Assigns IMH roles to users and manages Mobile, Social and Sites Channels, Hub Apps and IMH Tools
Define: IMH Content Editor / Publisher
Creates and delivers messages through Mobile and Sites Channel Apps
Define: IMH Viewer
View cross-channel marketing activity and results within the IMH
Define: IMH Channel Manager
Create and execute cross-channel interactive marketing campaigns and administer Social and Mobile Channels
Define: IMH Security Administrator
Maintain Watchdog security settings and manage user activity and alerts
How to turn on and Manage the Hub for Users
1) Apply the Standard IMH Roles for Users 2) Update Existing Roles with IMH Permissions 3) Create new Roles with new IMH Roles and Permissions 4) Assign new IMH Permission to a User’s Existing Permissions
What is a user and can you delete them?
a record in Marketing Cloud that grants access to a person who uses the application. - You cannot delete users. You can, however, disable them.
What does the “Hide All Apps (Setting)” do?
Allows you to control how apps appear to your Marketing Cloud account users. Set this option to on to hide apps in the Marketing Cloud account.
What does the “Receive Product Alerts (Setting)” do?
This option determines whether account users see information on updated products. Set this option to on to view all applicable alerts.
What does “Enable Social Studio” option do?
This option determines whether account users can access Social Studio functionality. Set this option to on to enable this functionality.
How do roles and permissions work in social studio?
It is important to note that in Social Studio, users are granted roles, not permissions. A role is a collection of permissions. The permissions for a role can be changed without having to modify each user’s permissions in the system. Publish rights can be granted on an account by account basis. Contributors will have view access to any social account they can’t publish to. They cannot manage workspace settings, add users or add social accounts. Roles and Permissions are different in Social Studio in that there are Organization permission levels and Workspace permission levels
How does “Organization/User Roles (Social Studio)” work?
Contain permissions for the management of resources. These roles contain permissions for what users can access, add and update. https://help.exacttarget.com/en/documentation/social_studio/roles_permissions/user_roles/
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. Data for the campaign will be in two data extensions: Customer and New Accounts. * The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. * The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m. Which automated workflow meets the customers’ requirements? A. A scheduled automation with starts at 2:00 am and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity B. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity C. A schedule automation which starts at 2:00am and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity D. A scheduled automation which starts at 12:00am and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity
C. A schedule automation which starts at 2:00am and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity
ABC Company wants to automate the sending of shipping notices and a customer survey. - Shipping notices will be sent once a day. - The shipping file will be placed on the FTP some time after 4:00 p.m. - The shipping data will be sorted in the Shipping Notice data extension. - A field in the data extension will contain the shipping date. - The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer’s order ships. Which workflow would most effectively enable ABC Company to do this? A. Automation 1: Triggered Import File > Filter > Send Email > Wait > Filter > Send Email B. Automation 1: Scheduled to run daily at 7:00pm - Import File > Filter > Send Email > Wait > Filter > Send Email C. Automation 1: Scheduled to run daily at 9:00am - Import File > Filter > Send Email > Filter > Send Email D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00am - Import File > Filter > Send Email > Filter > Send Email
A. Automation 1: Triggered Import File > Filter > Send Email > Wait > Filter > Send Email
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: * Customer data will be fully refreshed every night via Import File Activity from the customer’s data warehouse. * Contact records will be augmented by relational data tables via Contact Builder. * Customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists? A. Data extensions are necessary for Contact Builder B. Data extensions allow for add/update Import File Activity C. Data extensions can store HTML code as an attribute D. Data extensions support Customer ID to be used as a Subscriber Key
A. Data extensions are necessary for Contact Builder
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.) A. The consultant should enable deep linking in Marketing Cloud Connect configuration B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud
A. The consultant should enable deep linking in Marketing Cloud Connect configuration B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user
Why would a contact fail to enter a Journey Builder interaction? (Choose three.) A. The interaction has an A/B/n split, and the contact does not meet the criteria B. The interaction allows re-entry only after exiting, and the contact already exists C. The contact falls below the High Water Mark D. The contact did not meet the entry criteria E. The entry event was not fired via Automation Studio
B. The interaction allows re-entry only after exiting, and the contact already exists C. The contact falls below the High Water Mark D. The contact did not meet the entry criteria
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this? A. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email D. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
ABC Company has to import a file that will be different every time. What method should be used? A. Add Only B. Update Only C. Overwrite D. Add/Update
C. Overwrite
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow? A. A user-initiated message to send an email to customers who made a purchase daily B. Triggered Import – user initiated send (not scheduled) C. A scheduled automation to send emails to customers who made a purchase daily
B. Triggered Import – user initiated send (not scheduled)
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer’s shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should Northern Trail Outfitters (NTO) take? A. Create and send an apology email which includes a discount for a future purchase to all customers B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes C. Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder D. Create a user-initiated message to logged-in customers to send once the website is restored
C. Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process. How should the consultant meet this requirement? A. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud B. Create data validation rules for the integrated user in Sales Cloud C. Create a Salesforce Data Extension for the user to select during a Send Flow D. Add custom VisualForce page to the page layouts in Marketing Cloud
C. Create a Salesforce Data Extension for the user to select during a Send Flow
Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information? A. Campaign Email Tracking Report B. Account Send Summary Report C. Email Send Report D. Email Performance Over Time Report
A. Campaign Email Tracking Report
Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database? A. An automation that queries the Complaint data view B. An automation that queries the unsubscribe data view C. An automation that generates the Spam Complains Over Time Report D. An automation that generates the Unsubscribe Event Extract
A. An automation that queries the Complaint data view
A retail company’s database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified “Customer ID”. The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database. What three key issues should be addressed? (Choose three.) A. How will Marketing Cloud and the Database synchronize? B. What will be used as Subscriber Key? C. Will the company need a custom preference center? D. What publication lists will be used? E. Will new users have a “Customer ID”?
A. How will Marketing Cloud and the Database synchronize? C. Will the company need a custom preference center? D. What publication lists will be used?
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox? A. Supplemental data for an interaction in Journey Builder B. One-to-Many Relationship to the Contact Record C. Data for both Email and MobileConnect sends D. Database of record other than All Subscribers
D. Database of record other than All Subscribers
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience? A. A user-initiated message to send an email to customers who made a purchase daily B. A triggered message to send an email as soon as a customer completes a purchase C. A scheduled automation to send emails to customers who made a purchase daily D. A triggered automation to send emails to customers who have made a purchase
B. A triggered message to send an email as soon as a customer completes a purchase
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? (Choose two.) A. Filter data B. Upgrade the MC account to ConnectedApp C. Turn off link details tracking D. Turn off Individual Levels Tracking
B. Upgrade the MC account to ConnectedApp D. Turn off Individual Levels Tracking
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud. What approaches should the consultant recommend? (Choose two.) A. Use SQL Query Activities to create Sendable Synchronized Data Extension B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud C. Use SQL Query Activities to output a Sendable Salesforce Data Extension D. Use Data Filters to segment data to output a Sendable Data Extension
B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud C. Use SQL Query Activities to output a Sendable Salesforce Data Extension
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data? A. My Reports B. My Tracking C. Data Views D. Tracking Extract
B. My Tracking
A customer needs to import data from an SFTP site. The customer wants to: * Segment the contents of the file and then send emails. * Transfer the file to the SFTP site at various times daily. * Send to data extensions. Which workflow should meet these requirements? A. Triggered Automation: Import File > Group Refresh > Send Email(s) B. Scheduled Automation: Import File > SQL Query(s) > Send Emails (s) C. Triggered Automation: Import File > SQL Query(s) > Send Email(s) D. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
C. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 hours and 48 hours after creating an account. Which sequence of activities should be used for the customer’s journey? A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email B. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email C. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met? A. Ensure that the User is assigned as System Administrator in Sales Cloud B. Check the Scope by User box in Marketing Cloud C. Ensure that the User has the correct profile in Marketing Cloud D. Create a User in Sales Cloud with a System Administrator Profile
B. Check the Scope by User box in Marketing Cloud
