SFMC Consultant Practice Exam Questions Flashcards
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.)
A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
A. The consultant should enable deep linking in Marketing Cloud Connect configuration. B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
A. The interaction has an A/B/n split, and the contact does not meet the criteria.
B. The interaction allows re-entry only after exiting, and the contact already exists.
C. The contact falls below the High Water Mark.
D. The contact did not meet the entry criteria.
E. The entry event was not fired via Automation Studio.
B. The interaction allows re-entry only after exiting, and the contact already exists.
C. The contact falls below the High Water Mark.
D. The contact did not meet the entry criteria.
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process. How should the consultant meet this requirement?
A. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.
B. Create data validation rules for the integrated user in Sales Cloud.
C. Create a Salesforce Data Extension for the user to select during a Send Flow.
D. Add custom VisualForce Page to the page layouts in Marketing Cloud.
C. Create a Salesforce Data Extension for the user to select during a Send Flow.
Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Account Send Summary Report
C. Email Send Report
D. Email Performance Over Time Report
A. Campaign Email Tracking Report
A retail company’s database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified “Customer ID”. The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database. What three key issues should be addressed? (Choose three.)
A. How will Marketing Cloud and the database synchronize?
B. What will be used as Subscriber Key?
C. Will the company need a custom preference center?
D. What publication lists will be used?
E. Will new users have an “Customer ID”?
A. How will Marketing Cloud and the database synchronize?
C. Will the company need a custom preference center?
D. What publication lists will be used?
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud. What approaches should the consultant recommend? (Choose two.)
A. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
D. Use Data Filters to segment data to output a Sendable Data Extension.
B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Which two statements are correct about Send Logging? (Choose two.)
A. AMPscript can be used to pull data from Send Logs for use within emails.
B. Send Log data extensions are archived automatically based on retention settings.
C. A business unit can support up to three Send Logs.
D. SQL Query Activities can reference Send Logs in combination with system data views.
A. AMPscript can be used to pull data from Send Logs for use within emails.
D. SQL Query Activities can reference Send Logs in combination with system data views.
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out. What is the issue causing less emails to go out?
A. Preference center is too strict.
B. High Watermark if journey builder.
C. Email frequency too high.
D. Deliverability issues on account.
B. High Watermark if journey builder.
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
A. One-to-Many Relationship
B. Many-to-One Relationship
C. Many-to-Many Relationship
D. One-to-One Relationship
A. One-to-Many Relationship
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
A. Marketing Cloud Channel Manager
B. Marketing Cloud Administrator
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Regional or Local Administrator
A. Marketing Cloud Channel Manager
B. Marketing Cloud Administrator
A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud. Which three steps should the consultant use in the solution? (Choose three.)
A. Put a SOAP API in place via the Marketing Cloud API.
B. Write an Apex Trigger on the Lead Object.
C. Create the Triggered Send Definition in the Marketing Cloud.
D. Create the Triggered Send Definition in the Sales Cloud.
E. Enable Triggered Sends on the Lead Object in configuration.
B. Write an Apex Trigger on the Lead Object.
C. Create the Triggered Send Definition in the Marketing Cloud.
E. Enable Triggered Sends on the Lead Object in configuration.
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure. What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
A. Subscribers can be maintained at the Business Unit level.
B. User roles can be customized to allow or deny specific permissions.
C. Brands can set their own physical address and SAP.
D. Email sends can be separated into Tracking folders for each brand.
A. Subscribers can be maintained at the Business Unit level.
C. Brands can set their own physical address and SAP.
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? (Choose two.)
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder
C. Web Analytics Connector
D. Content Builder
ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should ABC Company take in order to create Send Classifications? (Choose two.)
A. Define custom Reply Mail Management.
B. Define a Delivery Profile.
C. Define a Subscriber – specific From Name.
D. Define a Sender Profile.
B. Define a Delivery Profile.
D. Define a Sender Profile.
A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. Which three settings should be confirmed? (Choose three.)
A. Reply Mail Management (RMM) is configured for the customer’s account.
B. The RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.
C. An email address was provided as the Routing Address for Remaining Replies.
D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
E. The subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.
A. Reply Mail Management (RMM) is configured for the customer’s account.
C. An email address was provided as the Routing Address for Remaining Replies.
D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase. Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
A. How long after the behavior occurs will a subscriber need to enter a journey?
B. How are subscribers identified in your web analytics?
C. Should customers exit the journey when the goal is met?
D. How many messages should be included in each journey?
E. Should a single customer exist in multiple journeys at the same time?
A. How long after the behavior occurs will a subscriber need to enter a journey?
B. How are subscribers identified in your web analytics?
E. Should a single customer exist in multiple journeys at the same time?
A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? (Choose two.)
A. A form hosted on the company website that fires the entry event via SOAP API.
B. A form hosted on the company website that fires the entry event via REST API.
C. A SmartCapture form hosted in CloudPages that updates a Profile attribute.
D. A SmartCapture form hosted in CloudPage that populates the entry source.
B. A form hosted on the company website that fires the entry event via REST API.
D. A SmartCapture form hosted in CloudPage that populates the entry source.
Northern Trail Outfitters (NTO) is launching a new campaign, driving them to redesign their data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? (Choose two.)
A. All filters created before will adapt automatically to the new cardinality.
B. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
C. All scheduled sends using a filter based on one of the data extensions should be reviewed.
D. A contact may not show up in the filter based on one of the data extensions.
C. All scheduled sends using a filter based on one of the data extensions should be reviewed.
D. A contact may not show up in the filter based on one of the data extensions.
Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.)
A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool.
B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
E. Journey Builder allows users to update a contact record in a journey or import data into a data
A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool.
D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
E. Journey Builder allows users to update a contact record in a journey or import data into a data
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information: - Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal. - Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount. - Products: ProductID, SKU, Name, Description, Cost, Price. Which two actions should be taken in Data Designer? (Choose two.)
A. Create a one-to-many relationship between Orders and Order_Details.
B. Create a one-to-one relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Order_Details and Products.
D. Create a one-to-one relationship between the contact record and Order_Details.
A. Create a one-to-many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Order_Details and Products.
The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit. Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud?
A. Managing Unsubscribes for the Corporate Apparel Division only.
B. Sending from a separate IP Address and Domain.
C. Using different From Name and Email Address settings.
D. Branding for the Corporate Apparel is different from ABC Company.
A. Managing Unsubscribes for the Corporate Apparel Division only.
A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations. What recommendation would best provide a scalable solution for the start-up?
A. An automated program to send daily transactional messages.
B. A triggered automation to send transactional messages.
C. Triggered email sends to deliver transactional messages.
D. A manual email send for each transactional message.
C. Triggered email sends to deliver transactional messages.
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the Consultant recommend? (Choose two.)
A. Use Data Designer to link student and alumni data to the contact record.
B. Use Synchronized Data Sources to obtain data from the Sales Cloud.
C. Create an Import Activity to import alumni data into Salesforce Report.
D. Create list attributes to store student data from the Sales Cloud.
A. Use Data Designer to link student and alumni data to the contact record.
B. Use Synchronized Data Sources to obtain data from the Sales Cloud.
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member’s renewal date. Email #2 will be sent one week prior to the member’s renewal date. Email #3 will be sent on the member’s renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer’s automation?
A. Import File Activity > three Send Activities to the master data extension.
B. Three Send Activities to the master data extension.
C. Three Filter Activities > three Send Activities to the filtered audiences.
D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C. Three Filter Activities > three Send Activities to the filtered audiences.
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two components are appropriate for this solution? (Choose two.)
A. Microsite with Web Collect to store entrants on a data extension.
B. Send Email Activity with a link to a subscription center.
C. Data Extension with double opt-in status defined.
D. Microsite with Smart Capture to store entrants on a data extension.
C. Data Extension with double opt-in status defined.
D. Microsite with Smart Capture to store entrants on a data extension.
What are two possible outcomes when “Send as Multipart MIME” is selected during the send process? (Choose two.)
A. The email will avoid detection by various SPAM filters.
B. Open and click activity are tracked in either version.
C. An auto-generated text version will be sent with your HTML email.
D. A custom text version will be sent with your HTML email.
A. The email will avoid detection by various SPAM filters.
C. An auto-generated text version will be sent with your HTML email.
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email?
A. Dynamic Content Wizard
B. AMPscript conditional against the Gender field
C. AMPscriptLookupRows functions
D. NB Test content type
A. Dynamic Content Wizard
How do you add a contact in contact builder? (Choose two.)
A. Import to All Subscribers List.
B. Add manually to All Subscribers.
C. Import to MyLists.
D. Import to DE.
C. Import to MyLists.
D. Import to DE.
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative. In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
B. Use substitution strings to populate the From Name and From Email values in the sender profile.
C. Pick “Choose from list,” selecting the From Name and From Email Values from the list of account users.
D. Match the external keys of the sender profile and data extension containing account representative details.
A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
B. Use substitution strings to populate the From Name and From Email values in the sender profile.
A user in the MC wants to use Salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement?
A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.
C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
The company wants to display the subscriber’s first name and the send date in a monthly newsletter. The subscriber’s first name is stored in a data extension which is not used in the send definition. How can this be achieved? Choose
- A. AMPscript
B. SQL Query
C. Personalization Strings
D. Guide Template Language
A. AMPscript
The company wants to use tracking aliases. Which statement is correct regarding tracking aliases? Choose 2.
A. Tracking aliases are primarily relevant when used with email conversion tracking.
B. Tracking aliases can differentiate click activity in an email to the same URL
C. Tracking aliases are found in Tracking and some standard reports
D. Tracking aliases are associated with a URL in HTML as: tag=”alias text”
A. Tracking aliases are primarily relevant when used with email conversion tracking.
B. Tracking aliases can differentiate click activity in an email to the same URL
A company wants to use Contact Builder to manage data extension records. Which data operations are supported in Contact Builder? Choose 2.
A. Extract Data
B. Edit Multiple Records
C. Clear Records
D. Add Single Record
C. Clear Records
D. Add Single Record
A company wants monthly customer newsletters to appear to be sent on behalf of each subscriber’s account representative. Segmenting the email audience by sales representative should be avoided. How can this be achieved? Choose 2.
A. Match the external keys of the sender profile and data extension containing account representative details.
B. Pick “Choose from list,” selecting the from name and from email values from the list of account users.
C. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
C. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. - Data for the campaign will be in two data extensions: Customer and New Accounts. - The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. - The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m. Which automated workflow meets the customers’ requirements?
A. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
B A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
C A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
D A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
C A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
ABC Company wants to automate the sending of shipping notices and a customer survey. - Shipping notices will be sent once a day. - The shipping file will be placed on the FTP some time after 4:00 p.m. - The shipping data will be sorted in the Shipping Notice data extension. - A field in the data extension will contain the shipping date. - The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer’s order ships. Which workflow would most effectively enable ABC Company to do this?
A Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
B Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter -> Send Email
C Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
D Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
A Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: - Customer data will be fully refreshed every night via Import File Activity from the customer’s data warehouse. - Contact records will be augmented by relational data tables via Contact Builder. - Customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?
A Data extensions are necessary for Contact Builder.
B Data extensions allow for add/update Import File Activity.
C Data extensions can store HTML code as an attribute.
D Data extensions support Customer ID to be used as Subscriber Key.
A Data extensions are necessary for Contact Builder.
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this?
A Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
B Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
C Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
D Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
C Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
ABC Company has to import a file that will be different every time. What method should be used?
A Add Only
B Update Only
C Overwrite
D Add/Update
C Overwrite
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow?
A A user-initiated message to send an email to customers who made a purchase daily.
B Triggered Import - user initiated send (not scheduled).
C A scheduled automation to send emails to customers who made a purchase daily.
B Triggered Import - user initiated send (not scheduled).
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer’s shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should Northern Trail Outfitters (NTO) take?
A Create and send an apology email which includes a discount for a future purchase to all customers.
B Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder.
D Create a user-initiated message to logged-in customers to send once the website is restored.
C Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder.
Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A An automation that queries the Complaint data view.
B An automation that queries the Unsubscribe data view.
C An automation that generates the Spam Complaints Over Time Report.
D An automation that generates the Unsubscribe Event Extract.
A An automation that queries the Complaint data view.
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
A Supplemental data for an interaction in Journey Builder.
B One-to-Many Relationship to the Contact Record.
C Data for both Email and MobileConnect sends.
D Database of record other than All Subscribers.
D Database of record other than All Subscribers.
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
A A user-initiated message to send an email to customers who made a purchase daily.
B A triggered message to send an email as soon as a customer completes a purchase.
C A scheduled automation to send emails to customers who made a purchase daily.
D A triggered automation to send emails to customers who have made a purchase.
B A triggered message to send an email as soon as a customer completes a purchase.
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? (Choose two.)
A Filter data
B Upgrade the MC account to ConnectedApp
C Turn off link details tracking
D Turn off Individual Levels Tracking
B Upgrade the MC account to ConnectedApp
D Turn off Individual Levels Tracking
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data?
A My Reports
B My Tracking
C Data Views
D Tracking Extract
B My Tracking
A customer needs to import data from an SFTP site. The customer wants to: - Segment the contents of the file and then send emails. - Transfer the file to the SFTP site at various times daily. - Send to data extensions. Which workflow should meet these requirements?
A Triggered Automation: Import File > Group Refresh > Send Email(s)
B Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
C Triggered Automation: Import File > SQL Query(s) > Send Email(s)
D Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
C Triggered Automation: Import File > SQL Query(s) > Send Email(s)
A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration. - New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. - The journey should send activation reminder emails 24 hours and 48 hours after creating an account. Which sequence of activities should be used for the customer’s journey?
A 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
B 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
C Decision Split >24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
D Decision Split >24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
A 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?
A Ensure that the User is assigned as System Administrator in Sales Cloud.
B Check the Scope by User box in Marketing Cloud.
C Ensure that the User has the correct profile in Marketing Cloud.
D Create a User in Sales Cloud with a System Administrator Profile.
B Check the Scope by User box in Marketing Cloud.
A customer provides a file containing only new and updated subscriber records exported from its marketing database. - The file will be uploaded to the customer’s Enhanced FTP automatically at 3 a.m. daily. - The customer requires that the import completes prior to 4 a.m. - On average, the file will contain about two million rows of data each day. Based on the customer’s requirements and recommended best practices, how should the daily file be imported?
A Import the file into a list, using the ‘update only’ method.
B Import the file into a list, using the ‘add and update’ method.
C Import the file into a data extension, using the ‘add and update’ method.
D Import the file into a data extension, using the ‘overwrite’ method.
C Import the file into a data extension, using the ‘add and update’ method.
Which three statements about Send Log Data is correct? (Choose three.)
A Can be stored for periods of time.
B Uses Measures, filters and programs.
C Added to a standard view.
D Accessed using query.
E Can be viewed in standard report.
A Can be stored for periods of time.
B Uses Measures, filters and programs.
D Accessed using query.
Which two statements about a database of record are correct? (Choose two.)
A It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
B It is a system in which a subscriber’s status is maintained.
C It is any database containing subscriber data.
D It is a centralized storage repository of data about objects or people.
B It is a system in which a subscriber’s status is maintained.
D It is a centralized storage repository of data about objects or people.
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose?
A Configure a data structure using lists and leverage the out-of-the-box Preference Center.
B Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
C Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
D Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
D Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error message? (Choose two.)
A Import new subscribers to the All Subscribers table.
B Fire the event in both Automation Studio and the Entry Event.
C Make sure the contact is above the High Water Mark on the source data.
D Select a source DE with a root relationship to the contact.
C Make sure the contact is above the High Water Mark on the source data.
D Select a source DE with a root relationship to the contact.
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?
A Send Logging
B Publication Lists
C Profile Center
D Subscriber Keys
B Publication Lists
A customer has several values that need to be used in the body of an email send: - The data would be stored in a reference data extension, related on SubscriberKey. - There may be one or more records for each subscriber. - The audience is generally over 1 million subscribers. - The content is time sensitive and should be sent as quickly as possible. - The customer is not using “Catch and release” sending. - The reference data extension contains 25 columns. What method should be used?
A Dynamic content via the Dynamic Content Wizard.
B AMPscript a single Lookup Function.
C Server side JavaScript a single LookupOrderedRows Function.
D AMPscript a single LookupOrderRows Function.
D AMPscript a single LookupOrderRows Function.
Subscribers are collected on a customer’s website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is: - Compiled in a database in the website Content Management System (CMS). - Imported into Marketing Cloud nightly at 11 p.m. What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?
A Unsubscribes should be synchronized between senders.
B They will need to integrate with the Marketing Cloud SOAP API.
C Engagement metrics will be passed into Marketing Cloud.
D The third-party send list should be pulled from the CMS.
B They will need to integrate with the Marketing Cloud SOAP API.
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: - Emails will be built using a custom dynamic template for these messages. - Links will vary over time and across campaigns. - Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension. - Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?
A HTML
B SSJS
C AMPscript
D SQL
C AMPscript
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name…). - Event registration (email address, event ID, event name, event type, venue ID…). - Venue details (venue ID, venue name, venue address…). - Payment details (email address, event ID, total paid…). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)
A Event Registration
B Customer Data
C Venue Details
D Payment Details
B Customer Data
C Venue Details
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?
A Subscriber Key
B Contact ID
C Data Extensions
D Member Record
A Subscriber Key
A company collects subscriptions on its website. It does the following: - Compiles that subscription list in a database in the website Content Management System (CMS). - Posts this encrypted list to Marketing Cloud nightly at 11 p.m. - Uses Marketing Cloud as the database of record. - Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements?
A File Transfer > Import File > Measures > Send Email
B File Transfer > SQL Query > Measures > Send Email
C File Transfer > Data Extract > Filters > Send Email
D File Transfer > Import File > SQL Query > Send Email
D File Transfer > Import File > SQL Query > Send Email
What is the capability of the Import within Contact Builder? (Choose two.)
A The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
B The data source can be a local file, data filter, or file on any FTP.
C Like the Import Wizard, the Contact Builder import definition can be executed without saving.
D In order to use Map by Header Row, the fields in the DE and file must match exactly.
A The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
D In order to use Map by Header Row, the fields in the DE and file must match exactly.
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials. ABC Company wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?
A Build an email as one image, with all text saved in the brand font.
B Use a web-safe font for text that closely matches the brands custom font.
C Edit an emails HTML to list the custom brand font in the style tags font-family property.
D Build an email using multiple images, with all text saved in the brand font
B Use a web-safe font for text that closely matches the brands custom font.
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Which method should be used to automate their monthly promotional email?
A Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
B Create a file drop automation which includes an Import File Activity and Send Email Activity.
C Create a scheduled monthly automation which includes an Import File Activity and triggered send.
D Create a file drop automation which includes an Import File Activity and triggered send.
B Create a file drop automation which includes an Import File Activity and Send Email Activity.
A customer wants to display a subscriber’s first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario?
A Guide Template Language
B Personalization strings
C AMPscript
D SQL Query
C AMPscript
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
A Overwrite
B Update Only
C Add Only
D Add/Update
A Overwrite
ABC Company is expanding its marketing efforts globally. Each country’s marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud. In what two ways can this be accomplished? (Choose two.)
A Assign Channel Managers the role of Marketing Cloud Analyst.
B Assign Administration User permissions to individual users.
C Assign Administration User permissions to the Channel Manager role.
D Assign Administration User permissions to each business unit.
C Assign Administration User permissions to the Channel Manager role.
D Assign Administration User permissions to each business unit.
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: - Imported into a staging data extension. - Separated into two different data extensions. Which workflow should meet these requirements?
A File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
C Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
A Filter target audiences based on mapped profile attributes to reduce Bulk API calls.
B Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
C Share Sales Cloud user licenses across Marketing Cloud users.
D Upgrade the Marketing Cloud Account to ConnectedApp Authentication.
D Upgrade the Marketing Cloud Account to ConnectedApp Authentication.
Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?
A Profile attributes
B Publication Lists
C Preference Lists
D Preference attributes
B Publication Lists
A customer plans to configure multiple Business Units (BU) to support the digital marketing efforts of five international offices. Which reason warrants this implementation?
A Support non-English responses with Reply Mail Management.
B Localized language and display options based on location and culture.
C Localized physical mailing address displayed in the default email footer.
D Tracking information for campaigns sent by each office.
D Tracking information for campaigns sent by each office.
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
A Create a new Import to populate subscriber email addresses into All Subscribers.
B Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
C Create a new Attribute Group referencing all email address fields in Data Designer.
D Add all email address fields into the Contact Configuration screen in the correct order.
D Add all email address fields into the Contact Configuration screen in the correct order.
Which two statements are correct regarding tracking aliases? (Choose two.)
A They are found in Tracking and some standard reports.
B They are associated with a URL in HTML as: tag=”alias text”.
C They can differentiate click activity in an email to the same URL.
D They are primarily relevant when used with email conversion tracking.
C They can differentiate click activity in an email to the same URL.
D They are primarily relevant when used with email conversion tracking.
A company wants to create a customer journey which targets subscribers based on website behavior. There are three relevant groups: customers who searched for an item, customers who abandoned a cart, and customers who made a purchase on the website. Which questions are relevant to design the data structure for this solution? Choose 3.
A. How many messages should be included in each journey?
B. Should a single customer exist in multiple journeys at the same time?
C. How are subscribers identified in your web analytics?
D. How long after the behavior occurs will a sub need to enter a journey?
E. Should customers exit the journey when the goal is met?
B. Should a single customer exist in multiple journeys at the same time?
C. How are subscribers identified in your web analytics?
E. Should customers exit the journey when the goal is met?
A company wants to use data extensions to store subscriber data. What are data extension retention policies? Choose 1.
A. Settings to define when a data extension or the data within the data extension is deleted.
B. Settings to control when a data extension creates a back-up of the data it contains.
C. Settings to prevent users from deleting a data extension created by another user.
D. Settings to “soft” delete all data in a DE so there is no data loss.
A. Settings to define when a data extension or the data within the data extension is deleted.
A company executes a large number of sends with MC Connect and is concerned about SF API limits. How can the number of API calls from MC Connect towards SF be minimized? Choose 1.
A. Share Sales Cloud user licenses across MC users
B. Use Connect App authentication
C. Filter target audiences on mapped profile attributes to reduce Bulk API calls
D. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
B. Use Connect App authentication
A company collects data from a Smart Capture form and stores submission in a data extension in MC. Automation Studio should be used to send an email to the marketing manager each morning, with all Smart Capture submission from the previous day attached as a CSV file. Assuming the email attachments feature is enabled, which order of activities should be used to achieve this? Choose 1.
A. Scheduled Automation: SQL Query > Data Extra > Transfer File > Send Email
B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
D. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
A. Scheduled Automation: SQL Query > Data Extra > Transfer File > Send Email
A company wants to use Journey Builder to send welcome emails based on subscriber data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase within the five weeks, a boolean set flag in data extension should be set and the subscriber should stop receiving welcome emails. Which activity sequence should be used for this? Choose 1.
A. Define Goal as Exit Criteria > Update Contact Data > Send Email > Wait
B. Define Goal as Exit Criteria > Send Email > Wait > Decision Split
C. Random Split > Send Email > Wait > Define Goal
D. Update Contact Data > Wait > Send Email > Join
A. Define Goal as Exit Criteria > Update Contact Data > Send Email > Wait
A company wants to automate marketing activities. Which statements are correct concerning automation tools in Marketing Cloud? Choose 3.
A. Journey Builder allows users to update a contact record in an interaction or import data into a data extension
B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool
C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time
D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
E. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder
B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool
D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
E. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder
A company notices a decline in conversion rates from emails sent with Marketing Cloud. What actions can be taken to increase subscriber engagement? Choose 2.
A. Increase the use of dynamic content in emails
B. Adopt a Cart Abandonment Email Campaign
C. Increase volume of emails to a wider audience
D. Introduce more identity verification steps in check out process
A. Increase the use of dynamic content in emails
B. Adopt a Cart Abandonment Email Campaign
A company wants to use Automation Studio to import a subscriber file from a remote SFTP site, segment the subscribers, and send emails to the different segments. The import file is placed on the SFTP site at various times daily and data extensions should be used for email sends. Which activity order accurately describes the data flow for this? Choose 1.
A. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
B. Triggered Automation: Import File > SQL Query(s) > Send Email
C. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
D. Triggered Automation: Import File > Group Refresh > Send Email(s)
B. Triggered Automation: Import File > SQL Query(s) > Send Email
A company wants to send emails to subscribers who clicks on product links promoted across different email campaigns. A dynamic email template should be created for those re-targeting messages. Click activity should be cross-referenced with a subscriber attribute, to display different content based on the attribute. Which skillset if required to create such email templates? Choose 1.
A. HTML
B. SQL
C. SSJS
D. AMPscript
D. AMPscript
A company uses MC as the database of record for subscriber data. The company sends up to five emails to customers each week. The subscriber list for this is compiled in the company’s website Content Management System and imported into MC daily at 11pm. What should be considered, if a third-party system wants to send emails to customers outside of MC? Choose 1.
A. Engagement metrics will be passed into MC
B. Unsubscribed need to be synchronized between senders
C. They will need to integrate with the MC SOAP API
D. The third-party send list should be pulled from the CMS.
C. They will need to integrate with the MC SOAP API
A company uses MC Connect and wants to send an email from Salesforce on behalf of the record owner. The email address of the record owner should be used as the From address in the email send. How can this be achieved? Choose 2.
A. Use the Send From record Owner option
B. Use a custom Delivery Profile
C. Use a custom Send Classification
D. Use the Organization-Wide Email address
A. Use the Send From record Owner option
C. Use a custom Send Classification
A company uses a third-party company to maintain the database of record and to keep track of customer purchases. The database of record can only be synchronized with other systems once a day, to create and merge new records. It uses a numeric “Email ID” field to identify both business unit and email addresses. the company wants to create a welcome journey and send emails to newly registered customers. The new customers should be connected to the “Email ID” in the database of record. Which key issues should be addressed with this setup? Choose 3.
A. Will the company need a custom preference center?
B. Will new users have an “Email ID”?
C. What publication lists will be used?
D. How will Marketing Cloud and the database sync up?
E. What will be used as the subscriber key?
A. Will the company need a custom preference center
D. How will Marketing Cloud and the database sync up?
E. What will be used as the subscriber key?
A company wants to gather new email subscribers as part of a raffle at a customer event. Participants should be able to enter their contact information in a tablet-based webform which stores the information in a data extension. The winner of the raffle should be randomly selected. After the event, an email should be sent to all participants to gather opt-in for marketing emails. Which MC features should be recommended for this solution? Choose 2.
A. Web Collect
B. Data Extension
C. Smart Capture
D. Send email activity containing a link to subscription center
C. Smart Capture
D. Send email activity containing a link to subscription center
The company wants to launch a daily deal email campaign and is concerned about its sender reputation. The company wants to identify subscribers who report emails as spam, and store those subscribers in a data extension. How can this be achieved? Choose 1.
A. An automation that generates the Unsubscribe Event Extract
B. An automation that generates the Complaint Tracking Extract
C. An automation that queries the Complaint data view
D. An automation that queries the Unsubscribe data view
C. An automation that queries the Complaint data view
The company wants to display the subscriber’s first name and the send date in a monthly newsletter. The subscriber’s first name is stored in a data extension which is not used in the send definition. How can this be achieved? Choose 1.
A. AMPscript
B. SQL Query
C. Personalization Strings
D. Guide Template Language
A. AMPscript
A company wants to configure MC Connect in a way that integrated users only have access to SF data visible to them in their SF account. How can this be achieved? Choose 1.
A. Ensure that the User is assigned a System Administrator in Sales Cloud
B. Ensure that the User has the correct profile in MC
C. Check the Scope by User box in MC
D. Create a User in Sales Cloud with a System Administrator Profile
C. Check the Scope by User box in MC
A company wants to use Journey Builder to compare engagement across three different emails, and then send a follow-up email to contacts who did not engage with any of the three emails. Which activity sequence should be used for this? Choose 1.
A. Engagement Split > Send Email > Wait > Random Split > Send email
B. Random Split > Send email > Join > Decision Split > Wait > Send Email
C. Random Split > Send email > Wait > Engagement Split > Join > Send email
D. Decision Split > Send email > Engagement Split > Send email
C. Random Split > Send email > Wait > Engagement Split > Join > Send email
A company needs to provide an IT staff member with access to MC to maintain suppression lists, data relationships, and subscriber attributes. Which role should be assigned to this employee? Choose 1.
A. Content Creator
B. Administrator
C. Analyst
D. Data Manager
D. Data Manager
A company has acquired a company called Super Courses . To perform cross-marketing activities for the two brands, the company wants to integrate Super Courses into the existing Marketing Cloud account. It was recommended to create a separate business unit for Super Courses, and setup an additional Sender Authentication Package (SAP) with the private domain supercourses.com. What are the implications of this recommendation on emails sent from the Super Courses business unit? Choose 2.
A. The email headers and footers will reflect the private domain of the company as it is the parent company.
B. The existing company SAP can be applied simultaneously to the Super Courses business unit for cross-marketing emails.
C. The domain supercourses.com will be used for all link wrapping, image URLs, and landing page URLs.
D. The dedicated IP address included in the Super Courses SAP will have the same reputation as the ones used for the company.
E. The domain supercourses.com will act as the from email address for the emails and authenticated with SPF or DKIM.
C. The domain supercourses.com will be used for all link wrapping, image URLs, and landing page URLs.
E. The domain supercourses.com will act as the from email address for the emails and authenticated with SPF or DKIM.
A company wants to use Contact Builder to import data into Marketing Cloud. Which statements are true concerning Contact Builder imports? Choose 2.
A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
D. The data source can be a local file, data filter, or file on any FTP.
A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
A company wants to use Automation Studio activities to extract an encrypted list of subscribers from an external system, and add them to a Subscriber List on a weekly basis. Which activity order accurately describes the data flow for this? Choose 1.
A. Import File > Extract File
B. Import File > Data Extract
C. Data Extract > Import File
D. File Transfer > Import File
D. File Transfer > Import File
A company wants to create an email campaign to send renewal reminders to customers whose subscriptions end in 15 day and 7 days. The expiration date for subscription is stored for each customer in common data extension. The campaign should be maintained by a non-technical marketing user with no administrative permissions. Which Marketing Cloud features should be used to achieve this? Choose 3.
A. Template-based emails
B. Data Filter
C. Suppression list
D. Automation Studio
E. Triggered Send
A. Template-based emails
B. Data Filter
D. Automation Studio
A company employs several email specialists for creating content, testing/sending emails, and defining activities and workflows in Automation Studio. The email specialists need access to data in multiple business units. The company prefers to avoid creating custom roles unless it is absolutely necessary. How should roles be created and assigned according to best practices? Choose 1.
A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ‘ Email Specialists.
B. Check “Allow” automation permissions for the Content Creator Role and assign it to the Email Specialists.
C. Check “Allow” automation permissions for the Content Creator Role and assign it to the Business Units.
D. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
B. Check “Allow” automation permissions for the Content Creator Role and assign it to the Email Specialists.
A company plans to configure multiple business units in Marketing Cloud, to support the digital marketing activities of five internal offices. Which reason supports the use of business units? Choose 2.
A. Localized language and display options based on location and culture.
B. Separate tracking information for campaigns sent by each office.
C. Localized physical mailing address displayed in the default email footer.
D. Support non-English responses with Reply Mail Management.
B. Separate tracking information for campaigns sent by each office.
C. Localized physical mailing address displayed in the default email footer.
A company operates in Europe and Asia and offers a common loyalty program for both regions. Each region provides a pre-segmented CSV file for email campaigns, with a “Version” column that indicates which email a subscriber should receive. Which questions are relevant to determine an improved segmentation strategy? Choose 2.
A. Will customers be able to sign up for the loyalty program at the store?
B. Is the purpose of these emails for acquisition, retention, or transactional?
C. Will “Version” values/meanings change, precluding reusable AMPscript?
D. Will multiple languages be used, with a “From Name” lookup table needed?
C. Will “Version” values/meanings change, precluding reusable AMPscript?
D. Will multiple languages be used, with a “From Name” lookup table needed?
A company wants to store financial data related to invoices in data extensions. Which field type should be used for this data? Choose 1.
A. Float
B. Decimal
C. Number
D. Currency
B. Decimal
A company collects new subscribers from its website. New subscribers are stored in a subscription list within the Content Management System of the website. This list is encrypted and placed on the Enhanced FTP at 11PM every day. Marketing Cloud is the database of records and sends up to five emails a week, based on subscriber engagement from prior sends. Which order of Automation Studio activities accurately describes the data flow for this? Choose 1.
A. File Transfer > Import > Query > Sends
B. File Transfer > Query > Measures > Sends
C. File Transfer > Data Extract > Filters > Sends
D. File Transfer > Import > Measures > Sends
A. File Transfer > Import > Query > Sends
A company wants to send a daily email promotion with minimal effort. A dynamic template should be built to highlight the new inventory each day. A small team will manage this email campaign and should be able to build, test, and send the daily email in less than an hour. Images included in the email will be hosted on the website CMS. Which questions are relevant to identify strategies for designing the dynamic email template? Choose 3.
A. What From Name will be used for these emails?
B. What is the maximum file size of the images being used?
C. How often will email content be image-only with text overlaying images?
D. How often will the layout of the content in a content area change?
E. Will image URLs be available publicly?
B. What is the maximum file size of the images being used?
C. How often will email content be image-only with text overlaying images?
D. How often will the layout of the content in a c
A company noticed that a subscriber is still receiving emails, although he has asked multiple times to be removed from a publication list by replying to Marketing Cloud emails. What are relevant troubleshooting steps to resolve this? Choose 3.
A. Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.
B. Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
C. Confirm that an email address was provided as the Routing Address for Remaining Replies.
D. Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.
E. Confirm that Reply Mail Management (RMM) is configured for the customer’s account.
B. Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
C. Confirm that an email address was provided as the Routing Address for Remaining Replies.
E. Confirm that Reply Mail Management (RMM) is configured for the customer’s account.
