Slides Flashcards
1
Q
Stakeholder analysis
A
- who
- interests
- power
- coalitions
2
Q
Goals of strategy
A
- achieve and sustain competitive advantage
- earn above-average returns
3
Q
Four levels of strategy
A
- Business-level
- Competitive
- Corporate
- International
4
Q
Layers of the external environment
A
- General environment
- Industry environment
- Competitor environment
5
Q
Three elements of a firm (internal analysis)
A
- Resources
- Capabilities
- Core competencies
6
Q
Two main perspectives on earning above average returns
A
- I/O model (external)
- Resource based (internal)
7
Q
External environment studies two elements of the swot-analysis
A
- Opportunities
- Threats
8
Q
Segments of the general environment
A
- Demographic
- Economic
- Political/legal
- Socio-cultural
- Technological
- Global
- Physical
(comparable to PESTEL)
9
Q
Porter’s five forces model to analyse industries
A
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitute products
- Intensity of rivalry
10
Q
Types of vertical integration
A
- No integration
- Backward integration
- Forward integration
11
Q
Two types of competitors
A
- Direct competitors
- Indirect competitors
12
Q
Four components of analysing the external environment
A
- Scanning
- Monitoring
- Forecasting
- Assessing
13
Q
Two ways of conducting internal analysis
A
- VRCN model
- Value-chain analysis
14
Q
The components of VRCN
A
- Valuable
- Rare
- Costly-to-imitate
- Non-substitutable
Judge core competencies by this
15
Q
Types of activities in the value chain
A
- Primary activities
- Support activities
