Key concepts Flashcards
Two models to explain above-average returns
I/O model (external perspective)
Resource-based model (internal perspective)
Three elements of the external environment
General environment
Industry environment
Competitor environment
Four parts to external environment analysis
Scanning
Monitoring
Forecasting
Assessing
8 segments of the general environment
Demographic Political/legal Technological Global Sociocultural Sustainable/physical Economic
Five forces of competition model
Threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threat of substitute Rivalry among competitors
Barriers to entry
Economies of scale Product differentiation Capital requirements Switching costs Access to distribution channels Cost disadvantages independent of scale Government policy
Threat of new entrants is dependent on
Barriers
Expected relatiation
Bargaining power of suppliers is dependent on
Concentration
Substitute products
Switching costs
Bargaining power of buyers is dependent on
Purchase fraction
Switching costs
Differentiation degree
Rivalry among competing firms
- Numerous or equally balanced competitors
- Slow industry growth
- High fixed costs or storage costs
- Lack of differentiation or low switching costs
- High strategic stakes
- High exit barriers
Four dimensions of competitor analysis
- Future objectives
- Current strategy
- Assumptions
- Strengths and weaknesses
Sustainability of a competitive advantage depends on three factors
- Rate of obsolescence
- Availability of substitutes of core competence
- Imitability of core competence
Three conditions that affect managers
Uncertainty
Complexity
Interorganisational conflicts
Elements of competitive advantage
Resources (tangible and intangible)
Capabilities
Core competencies
Two ways of assessing core competencies
VRCN model
Value-chain analysis
VRCN model
Valuable
Rare
Costly-to-imitate
Non-substitutable
Types of value chain activities
Value chain activities (primary) Support functions (secondary)
Benefits of outsourcing
Focus on core competencies
Increased flexibility
Easier to get rid of partners when needed (not integrated)
Risks of outsourcing
Reputation risks
Contract enforceability
Hold-up situation (supplier with high bargaining power)
Business-level strategies differentiate between two dimensions
Broad/narrow market segment
costs vs differentiation
Five types of business-level strategy
Cost leadership Differentiation Focused cost leadership Focused differentiation Integrated cost/differentiation