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Business marketing > Slide 9 > Flashcards

Slide 9 Flashcards

1
Q

Direct and Digital Marketing
Benefits
For Buyers

A

Convenience
Access to many products
Comparative information
Interactive and immediate

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2
Q

Direct and Digital Marketing
Benefits
Sellers

A

Customer relationships
Low-cost, efficient, fast
Flexibility
Reach hard-to-access buyers

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3
Q

SMM Advatages

A

Brand exposure
Engagement
Targeted ads
Cost-effective
Data analytics
Viral potential

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4
Q

SMM challenges

A

Information overload
Brand consistency
Negative feedback
Privacy
Staying updated

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