skaidrošana Flashcards
To break even
a point at which cost and income are equal, and there is neither loss nor profit, e.g., usually a film only breaks even after it has been released in the ancillary markets
To make/show profit
money that is earned after a business has paid the costs of production; financial benefit; money that is gained when a business is paid more for something than it cost to make it, e.g., films turn a profit with the help of distributors who get the film on a TV screen.
Blind booking
The practice of film distributors forcing exhibitors to rent a film without seeing it, sometimes even before the movie has been completed
Block booking
The practice of film distributors requiring exhibitors to rent several other movies that are not as desirable in order to get the license for the popular, successful film.
** A practice of film distributors requiring film exhibitors to rent several movies in order to get a license for the targeted successful film.**
Ancillary markets
Film’s ancillary markets are non-theatrical, secondary markets, such as television, DVD, streaming services like Netflix or HBO; refer to the various revenue generating options that exist beyond the primary sales of a film
Total box office receipts/ gross
Total box office receipts refer to the total amount of revenue collected from ticket sales during a film’s theatrical exhibition/run in theaters
Revenue
Income; total amount of money received from sales/ business deal/operation; all the earnings a film has generated after its release
To yield (profit)
To generate revenue /profits from an investment
To deduct (expenses)
To deduct expenses - to subtract from income to pay less in taxes. For example, some deductible expenses in filmmaking include salaries of actors or rented equipment.
The house nut
The expenses of running a theater deducted from the gross before splitting the amount between the distributor and the exhibitor
Concession stand
A stall where food/drinks, or other snacks are sold at a theater/ a place where consumers/movie theater goers can purchase snacks/drinks
The rentals
Film distributor’s share of the grosses after they are split between the exhibitor (usually, theater) and the distributor.
“Profit participants”
“Profit participants” refers to a group of individuals (director, actors, investors and other key contributors) who are entitled to a share of the film’s profits. The producer must pay profit participants out of the proceeds.
“First dollar” participation
A practice in filmmaking in which a key contributor, such as the director or actors, may demand to get paid from the earliest money the film’s returns to the distributor
Stock issues
A stock issue refers to sales of company shares. Film production companies issue their shares in order to get additional funding.
Synergy
Refers to a collaboration between companies to create a mutually financially beneficial outcome that promotes a film across various platforms, e.g., media, merchandising etc.
Publicity campaign
Courses of action that promote a film in order to attract as wide an audience as possible through various marketing strategies, e.g., releasing a film’s trailer.
Press junket
Media interviews (entertainment reporters interview actors and key filmmakers) run in one location by a publicist before releasing a new film.
Electronic press kit
A collection of digital materials that are used for promoting a film; a way for filmmakers to present their project to the outside world, audience
Merchandising
A practice which enhances a film’s visibility by releasing themed products based on it, e.g., toys, clothing.
Cross-promotion/brand partnering/cobranding
Cross-promotion is a marketing strategy aimed at promoting different brands for mutual benefit without competing. This strategy is designed to enhance visibility for all parties involved, generating revenue. In the film industry, cross-promotion creates synergy between media platforms and films.
