Six steps to success

Question 1

Step 1 - ____ about it…

(Getting your reader to _____ about the topic and ask them a ______ __________)

Answer 1

Step 1 - Think about it…

(Getting your reader to think about the topic and ask them a rhetorical question)

Question 2

Step 2 - D______ A_________

‘We/You/Us/Our’

Talk to the ________

Answer 2

Step 2 - Direct Address

‘We/You/Us/Our’

Talk to the reader

Question 3

Step 3 - I ____ this way ______…

A_______

Personal story

Answer 3

Step 3 - I feel this way because….

Anecdote

Personal story

Question 4

Step 4 - It’s not just _____ who _______ this _____

E______ O________

Include their ________ and _______

Answer 4

Step 4 - It’s not just me who feels this way

Expert Opinion

Include their full name and job title

Question 5

Step 5 - It’s the _______

Include a range of f_____ and s________

Answer 5

Step 5 - It’s the truth…

Include a range of facts and statistics (Surveys, %, fractions)

Question 6

Step 6 - I _______…

end on a _________ statement and try to include e________ l____________

Answer 6

Step 6 - I believe….

End on a powerful statement and try to include emotive language