Simulado 2

Question 1

What are the similarities between Automation Studio and Journey Builder? (Choose three.)
A. Ability to define an email send.
B. The option to convert a qualified Lead to a Contact.
C. Fire an event from Automation Studio to Journey Builder.
D. Have duration plus wait activity (look for answers that start with JB or AS).

Answer 1

A. Ability to define an email send.
C. Fire an event from Automation Studio to Journey Builder.
D. Have duration plus wait activity (look for answers that start with JB or AS).

Question 2

What are two possible outcomes when “Send as Multipart MIME” is selected during the send process? (Choose two.)
A. The email will avoid detection by various SPAM filters.
B. Open and click activity are tracked in either version.
C. An auto-generated text version will be sent with your HTML email.
D. A custom text version will be sent with your HTML email.

Answer 2

B. Open and click activity are tracked in either version.
C. An auto-generated text version will be sent with your HTML email.

Question 3

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value ofMale or Female. Which method should a consultant recommended to ensure content is displayed properly within the email?
A. Dynamic Content Wizard
B. AMPscript conditional against the Gender field
C. AMPscriptLookupRows functions
D. NB Test content type

Answer 3

A. Dynamic Content Wizard

Question 4

How do you add a contact in contact builder? (Choose two.)
A. Import to All Subscribers List.
B. Add manually to All Subscribers.
C. Import to MyLists.
D. Import to DE.

Answer 4

C. Import to MyLists.
D. Import to DE.

Question 5

ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. What two pieces of information would help ABC Company achieve this objective? (Choose two.)
A. Number of items per order
B. Channel preference of customers
C. Last purchase date
D. Products purchased from a competitor

Answer 5

B. Channel preference of customers
C. Last purchase date

Question 6

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented?(Choose two.)
A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
B. Use substitution strings to populate the From Name and From Email values in the sender profile.
C. Pick “Choose from list,” selecting the From Name and From Email Values from the list of account users.
D. Match the external keys of the sender profile and data extension containing account representative details.

Answer 6

A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
B. Use substitution strings to populate the From Name and From Email values in the sender profile.

Question 7

A user in the MC wants to use Salesforce custom object data for segmenting and personalization.How should the consultant approach this requirement?
A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

Answer 7

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Question 8

Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Answer 8

B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Question 9

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.Using the principle of least privilege, which two pre- defined roles should be assigned? (Choose two.)
A. Administrator
B. Data Manager
C. Content Creator
D. Analyst

Answer 9

C. Content Creator
D. Analyst

Question 10

A customer wants to link web analytics data to subscriber data.How should this be set up in Data Designer?
A. Link to the Marketing Cloud API
B. Link to Marketing Cloud data extensions
C. Link to the Web Analytics SFTP
D. Link to the Web Analytics Provider API

Answer 10

B. Link to Marketing Cloud data extensions

Question 11

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages. Their customer base includes 1.5 million email addresses. What should the consultant recommend?
A. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.
B. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
C. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.
D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.

Answer 11

D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.

Question 12

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.Which statement describes how this will impact the account?
A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com.
C. Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com.
D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

Answer 12

A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

Question 13

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.âce’ The data extension will hold each contact’s response as well as the time stamp of the click.âce’ The contact will receive an email two days after the click event.âce’ Both emails should be sent via Journey Builder.What is the optimal solution to record the click activity prior to sending the second email?
A. Leverage the Decision Split and create a Custom Activity.
B. Use a landing page to record the click and trigger an email.
C. Leverage the Engagement Split and the Update Contact Activity.
D. Use a landing page to record the click in the data extension.

Answer 13

C. Leverage the Engagement Split and the Update Contact Activity.

Question 14

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest- value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.Which three criteria should they use to create an audience for this campaign? (Choose three.)
A. Conversion Rate
B. Last Purchase Date
C. Ages in Household
D. Proximity to Store
E. Lifetime Purchase Value

Answer 14

A. Conversion Rate
B. Last Purchase Date
E. Lifetime Purchase Value

Question 15

Which three statements are correct about Data Designer? (Choose three.)
A. Each attribute group contains one data extension, and each data extension can include up to 50 attributes.
B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attribute groups.
D. Each attribute group can contain multiple data extensions, and each data extension can include multiple attributes.
E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions.

Answer 15

B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attribute groups.
E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions.

Question 16

In which two ways can Contact Builder be used to affect data stored on a data extension? (Choose two.)
A. Clear the data from a data extension
B. Add a single record to a data extension
C. Export data from a data extension to any SFTP location
D. Reconcile contact data on multiple Contact IDs

Answer 16

A. Clear the data from a data extension
B. Add a single record to a data extension

Question 17

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager’s information. If a new manager is assigned to a region, NTO only wants to update the information in one place. What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
A. Each customer’s region code and the manager’s name and email address for each region code.
B. Name and email address for each regional store manager stored on a lookup table.
C. Regional store manager’s name and email address for each customer.
D. Region code, regional store manager’s name, and email address for each customer.

Answer 17

A. Each customer’s region code and the manager’s name and email address for each region code.

Question 18

How are Publication Lists used?
A. To build dynamic content rules by subscriber type
B. To allow subscribers to opt-down/out instead of unsubscribing from all
C. To send communication to all subscribers, regardless of opt-in status
D. To manage subscribers in guided and triggered email sends

Answer 18

B. To allow subscribers to opt-down/out instead of unsubscribing from all

Question 19

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer’s shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.What action should Northern Trail Outfitters (NTO) take?
A. Create and send an apology email which includes a discount for a future purchase to all customers.
B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C. Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder.
D. Create a user-initiated message to logged-in customers to send once the website is restored.

Answer 19

D. Create a user-initiated message to logged-in customers to send once the website is restored.

Question 20

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process. How should the consultant meet this requirement?
A. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.
B. Create data validation rules for the integrated user in Sales Cloud.
C. Create a Salesforce Data Extension for the user to select during a Send Flow.
D. Add custom VisualForce Page to the page layouts in Marketing Cloud.

Answer 20

C. Create a Salesforce Data Extension for the user to select during a Send Flow.

Question 21

Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units:* Number of Sends* Delivery Rate* Overall Bounce Rate* Block Bounce Rate* Open Rate* Click Rate* Complaint Rate* Unsubscribe RateWhich email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Account Send Summary Report
C. Email Send Report
D. Email Performance Over Time Report

Answer 21

A. Campaign Email Tracking Report

Question 22

Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A. An automation that queries the Complaint data view.
B. An automation that queries the Unsubscribe data view.
C. An automation that generates the Spam Complaints Over Time Report.
D. An automation that generates the Unsubscribe Event Extract.

Answer 22

A. An automation that queries the Complaint data view.

Question 23

By which three standard methods could contacts be injected into a journey?
(Choose three.)
A. Predictive Intelligence Event
B. Sales/Service Cloud Event
C. Date-Based Event
D. Mobile Response Event
E. CloudPages Form Submit Event

Answer 23

B. Sales/Service Cloud Event
C. Date-Based Event
E. CloudPages Form Submit Event

Question 24

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page. How should the customer individualize the email content?
A. Guide Template Language
B. Substitution Strings
C. Dynamic Content Areas
D. Personalization Strings

Answer 24

C. Dynamic Content Areas

Question 25

A customer needs to import data from an SFTP site. The customer wants to:âce’ Segment the contents of the file and then send emails.✒ Transfer the file to the SFTP site at various times daily.âce’ Send to data extensions.What sequence of automation activities should meet these requirements?
A. File Drop: Import File > Group Refresh > Send Email(s)
B. Scheduled: Import File > SQL Query(s) > Send Email(s)
C. File Drop: Import File > SQL Query(s) > Send Email(s)
D. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

Answer 25

C. File Drop: Import File > SQL Query(s) > Send Email(s)

Question 26

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.What skill set should the customer team have for this solution to be viable?
A. HTML
B. SSJS
C. AMPscript
D. SQL

Answer 26

C. AMPscript

Question 27

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeroes, but they will NOT be included in the final values. Which data type should they use for the Order ID field?
A. Number
B. Text (15)
C. Decimal (15,2)
D. Decimal (15,0)

Answer 27

D. Decimal (15,0)

Question 28

Which two statements are accurate regarding segmentation options in Marketing
Cloud? (Choose two.)
A. A data extension can be updated using a query activity
B. A filtered data extension can be populated with a filter activity
C. A data filter can be automated with a filter activity
D. A random data extension can be updated with a filter activity

Answer 28

C. A data filter can be automated with a filter activity
D. A random data extension can be updated with a filter activity

Question 29

A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.Which two tools should be used? (Choose two.)
A. Synchronized Data Extensions
B. Salesforce Reports
C. SQL Query Activity
D. Filter Activity

Answer 29

A. Synchronized Data Extensions
C. SQL Query Activity

Question 30

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.What is necessary to complete SAP setup?
A. Configure link wrapping to redirect to the business unit’s subdomain
B. Configure custom Reply Mail Management for the business unit’s subdomain
C. Delegate a specific subdomain to the Marketing Cloud name servers
D. Route the domain through an IP address unique to the business unit

Answer 30

B. Configure custom Reply Mail Management for the business unit’s subdomain

Question 31

An online retailer would like to utilize Journey Builder interactions for sending post- purchase communications to their customers. What Contact Entry mode best fits this scenario?
A. Re-entry after time
B. Re-entry only after exiting
C. Re-entry anytime
D. No re-entry

Answer 31

B. Re-entry only after exiting

Question 32

An employee in a customer’s IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The IT Director has asked that this employee be given the minimum permissions necessary to complete only these tasks.How should the Consultant configure the IT employee’s account?
A. Administrator role, with all Content and Subscriber permissions disabled
B. Marketing Cloud Security Administrator role with account-wide access
C. Data Manager role with access to only the Parent Business Unit
D. Custom role with limited Administrator permissions enabled

Answer 32

A. Administrator role, with all Content and Subscriber permissions disabled

Question 33

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.What consideration should a consultant provide to the customer?
A. Newly registered users will create additional Contacts in Marketing Cloud.
B. Existing users will create additional Contacts in Marketing Cloud.
C. All mobile app users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 24 hours.

Answer 33

D. User device data is unavailable in Contact Builder for up to 24 hours.

Question 34

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.What are two potential reasons for this unexpected response? (Choose two.)
A. Next keyword was not specified on the outbound message.
B. Response contained X’â,¬stopx’â, in the message content.
C. Responses are not sent within 24 hours of the outbound message.
D. Responses are sent after the 60 minute conversation window.

Answer 34

A. Next keyword was not specified on the outbound message.
D. Responses are sent after the 60 minute conversation window.

Question 35

Northern Trail Outfitters configured Marketing Cloud Connect with their Community Cloud instance and wants to ensure contacts who have not provided consent will only receive transactional communication. This process should be automated based on the change of the HasOptedOutOfEmail field in Community Cloud, which is the consent master. Emails will be sent from both the Marketing Cloud and Community Cloud user interfaces. What should a consultant consider when fulfilling this requirement?
A. The contact consent status is required to be imported to All Subscribers via API or Automation.
B. The Community Cloud connection only supports Users and not Contacts or Leads.
C. The HasOptedOutOfEmail field should be selected at send time via Marketing Cloud Connect.
D. Transactional and Commercial sends are treated the same by Marketing Cloud Connect.

Answer 35

C. The HasOptedOutOfEmail field should be selected at send time via Marketing Cloud Connect.

Question 36

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday. Which two Journey Builder entry process configurations allow for an injection using the customer’s birthday? (Choose two.)
A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
D. Salesforce Data Entry event with filter criteria on Contact Object where ‘Date of Birthday equal to Today’

Answer 36

C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
D. Salesforce Data Entry event with filter criteria on Contact Object where ‘Date of Birthday equal to Today’

Question 37

A data team wants to automate the sync of Unsubscribes from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? (Choose two.)
A. _Subscribers
B. _Complaint
C._Unsubscribe

D._BusinessUnitUnsubscribes

Answer 37

C._Unsubscribe

D._BusinessUnitUnsubscribes

Question 38

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.How should they configure their entry source?
A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
D. Use a Query Activity in Automation Studio to create a segment before entering the journey.

Answer 38

C. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Question 39

Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences. Which two Automation Studio activities could they choose from to segment their data into existing data extensions? (Choose two.)
A. Script Activity
B. Refresh Group Activity
C. Publish Audience Activity
D. Query Activity

Answer 39

B. Refresh Group Activity
D. Query Activity

Question 40

A customer asks why the send time values within an email are not being added to a Send Log. Which two actions would successfully write send time variables to their
Send Log? (Choose two.)
A. Ensure the values to log exist in the Additional Email Attributes.
B. Match an AMPscript variable name to a Send Log field.
C. Enable send logging to a data extension during send process.
D. Use the WriteToLog() AMPscript function the content.

Answer 40

A. Ensure the values to log exist in the Additional Email Attributes.
C. Enable send logging to a data extension during send process.

Question 41

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.What functionality could be used to accomplish this?
A. Data Views
B. Tracking Extract
C. Send Log
D. Recent Email Send Report

Answer 41

D. Recent Email Send Report

Question 42

Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from SalesCloud have a status of failed.What should the consultant do to diagnose the issue?
A. Ensure the System User is assigned the Standard User Profile.
B. Change the connection option to Scope by User.
C. Initiate a log to troubleshoot package-related API calls.
D. Manually clear the OAuth token to refresh the connection.

Answer 42

C. Initiate a log to troubleshoot package-related API calls.

Question 43

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to- day.These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What should be used to segment this audience?
A. Use exclusion lists for the send - excluding those that already were sent the email
B. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
C. Use SQL Query to filter the audience into a new data extension that is upserted every day
D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Answer 43

D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Question 44

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named ËœRegion' associates a subscriber to a geographical region.How could they ensure subscribers with a matching ËœRegion’ Profile Attribute value are available in each BU?
A. Create a list in each BU and add subscribers with a matching Region to the list.
B. Open the Profile Attribute Properties for the ‘Region’ Profile Attribute and select the ‘Filter Subscribers by Attribute’ option.
C. Create a measure for each corresponding ‘Region’ Profile Attribute and include the measure in a Filtered Data Extension for each BU.
D. Select ‘Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

Answer 44

D. Select ‘Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

Question 45

Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from SalesCloud have a status of failed. What should the consultant do to diagnose the issue?
A. Ensure the System User is assigned the Standard User Profile.
B. Change the connection option to Scope by User.
C. Initiate a log to troubleshoot package-related API calls.
D. Manually clear the OAuth token to refresh the connection.

Answer 45

C. Initiate a log to troubleshoot package-related API calls.

Question 46

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.Which solution should they use?
A. Existing Email Event Notification Subscription
B. CloudPages opt in to Event Journey
C. Smart Capture and Triggered email messaging
D. Keyword opt in and SMS Messaging

Answer 46

C. Smart Capture and Triggered email messaging

Question 47

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today’s email was sent using MarketingCloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?
A. Email Opt Out is only updated if the send originates in Salesforce.
B. The Email Opt Out field needs to be added to the Contact Page Layout.
C. The previous send’s user needed to have edit permissions in Salesforce.
D. The previous send used Email Address as a Subscriber Key.

Answer 47

D. The previous send used Email Address as a Subscriber Key.

Question 48

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.How would they set up the Import Activity to know the name of the file?
A. Filename is automatically passed to Import Activity with File Drop Automations
B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
C. Check the ‘Use filename from Automation’ checkbox
D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Answer 48

D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Question 49

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
C. Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings
D. Upload data files to Marketing Cloud using SFTP instead of FTP

Answer 49

D. Upload data files to Marketing Cloud using SFTP instead of FTP

Question 50

Northern Trail Outfitters (NTO) uses Campaigns in Sales Cloud to help calculate ROI on marketing campaigns. They want to automatically display CampaignMember email behavior on the Campaign record for email messages sent to a Campaign through Marketing Cloud Connect. NTO currently uses the Campaign Member Status field to track custom statuses on Campaigns and they do not want to alter it. Which two recommendations should the consultant make to help meet these requirements? (Choose two.)
A. Create a Process in Process Builder to update a custom field with the values.
B. Configure Campaign Member Integration to map the tracking values.
C. Change the Campaign Member Status fields to correspond to tracking.
D. Use the custom Activity field installed with the Managed Package.

Answer 50

A. Create a Process in Process Builder to update a custom field with the values.
C. Change the Campaign Member Status fields to correspond to tracking.

Question 51

Northern Trail Outfitters (NTO) uses Campaigns in Sales Cloud to help calculate ROI on marketing campaigns. They want to automatically display CampaignMember email behavior on the Campaign record for email messages sent to a Campaign through Marketing Cloud Connect. NTO currently uses the Campaign Member Status field to track custom statuses on Campaigns and they do not want to alter it. Which two recommendations should the consultant make to help meet these requirements? (Choose two.)
A. Create a Process in Process Builder to update a custom field with the values.
B. Configure Campaign Member Integration to map the tracking values.
C. Change the Campaign Member Status fields to correspond to tracking.
D. Use the custom Activity field installed with the Managed Package.

Answer 51

A. Create a Process in Process Builder to update a custom field with the values.
C. Change the Campaign Member Status fields to correspond to tracking.

Question 52

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP.Which three questions are relevant to determining a solution? (Choose three.)
A. Does someone need to be notified if an error happens on import?
B. Will the file have more than 5,000 rows?
C. Does the file have demographic data?
D. Is the data file a delta or a historical file?
E. Will the data file be placed on the SFTP at the same time daily?

Answer 52

B. Will the file have more than 5,000 rows?
D. Is the data file a delta or a historical file?
E. Will the data file be placed on the SFTP at the same time daily?

Question 53

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? (Choose two.)
A. The directory can contain no more than five file triggers.
B. The directory used by the file trigger should be inside the import directory.
C. They may utilize their own FTP site as long as it supports SFTP.
D. The directory is unable to be used by another File Drop Automation.

Answer 53

B. The directory used by the file trigger should be inside the import directory.
D. The directory is unable to be used by another File Drop Automation.