Simulado 1

Question 1

ABC Company has scenario of a journey for “post-purchasing communication”.Which re-entry setting is correct?
A. re-entry after time
B. re-entry only after exiting
C. no re-entry
D. re-entry anytime

Answer 1

B. re-entry only after exiting

Question 2

Which two statements are correct regarding Attribute Groups? (Choose two.)
A. They link data extensions to Contacts.
B. They link subscriber lists to Contacts.
C. They link data extensions to other data extensions.
D. They link data extensions to subscriber lists.

Answer 2

A. They link data extensions to Contacts.
C. They link data extensions to other data extensions.

Question 3

ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.Which two actions should ABC Company take in order to create Send Classifications? (Choose two.)
A. Define custom Reply Mail Management.
B. Define a Delivery Profile.
C. Define a Subscriber X’€” specific From Name.
D. Define a Sender Profile.

Answer 3

B. Define a Delivery Profile.
D. Define a Sender Profile.

Question 4

A publishing company has presented the following:âce’ A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.âce’ A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.âce’ The customers’ expiration date is included in the data file.What component should the customers’ solution include? (Choose three.)
A. Automation Studio
B. Triggered Send
C. Suppression list
D. Data Filter
E. Template-based emails

Answer 4

A. Automation Studio
D. Data Filter
E. Template-based emails

Question 5

A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. Which three settings should be confirmed? (Choose three.)
A. Reply Mail Management (RMM) is configured for the customer’s account.
B. The RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.
C. An email address was provided as the Routing Address for Remaining Replies.
D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
E. The subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

Answer 5

A. Reply Mail Management (RMM) is configured for the customer’s account.
C. An email address was provided as the Routing Address for Remaining Replies.
D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.

Question 6

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.âce Data for the campaign will be in two data extensions: Customer and New Accounts.âce’ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.âce’ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.Which automated workflow meets the customers’ requirements?
A. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
B. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
C. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
D. A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.

Answer 6

C. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.

Question 7

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:âce’ Customer data will be fully refreshed every night via Import File Activity from the customer’s data warehouse.âce’ Contact records will be augmented by relational data tables via Contact Builder.âce’ Customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?
A. Data extensions are necessary for Contact Builder.
B. Data extensions allow for add/update Import File Activity.
C. Data extensions can store HTML code as an attribute.
D. Data extensions support Customer ID to be used as Subscriber Key.

Answer 7

A. Data extensions are necessary for Contact Builder.

Question 8

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.)
A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer 8

A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

Question 9

ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
A. Marketing Cloud Channel Manager
B. Marketing Cloud Administrator
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Regional or Local Administrator

Answer 9

A. Marketing Cloud Channel Manager
B. Marketing Cloud Administrator

Question 10

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
A. Overwrite
B. Update Only
C. Add Only
D. Add/Update

Answer 10

A. Overwrite

Question 11

ABC Company is expanding its marketing efforts globally. Each country’s marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud.In what two ways can this be accomplished? (Choose two.)
A. Assign Channel Managers the role of Marketing Cloud Analyst.
B. Assign Administration User permissions to individual users.
C. Assign Administration User permissions to the Channel Manager role.
D. Assign Administration User permissions to each business unit.

Answer 11

C. Assign Administration User permissions to the Channel Manager role.
D. Assign Administration User permissions to each business unit.

Question 12

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:✒ Imported into a staging data extension.✒ Separated into two different data extensions. Which workflow should meet these requirements?
A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer 12

C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Question 13

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.
B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
C. Share Sales Cloud user licenses across Marketing Cloud users.
D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.

Answer 13

D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.

Question 14

Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?
A. Profile attributes
B. Publication Lists
C. Preference Lists
D. Preference attributes

Answer 14

B. Publication Lists

Question 15

A customer plans to configure multiple Business Units (BU) to support the digital marketing efforts of five international offices. Which reason warrants this implementation?
A. Support non-English responses with Reply Mail Management.
B. Localized language and display options based on location and culture.
C. Localized physical mailing address displayed in the default email footer.
D. Tracking information for campaigns sent by each office.

Answer 15

C. Localized physical mailing address displayed in the default email footer.

Question 16

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
A. Create a new Import to populate subscriber email addresses into All Subscribers.
B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
C. Create a new Attribute Group referencing all email address fields in Data Designer.
D. Add all email address fields into the Contact Configuration screen in the correct order.

Answer 16

D. Add all email address fields into the Contact Configuration screen in the correct order.

Question 17

Which two statements are correct regarding tracking aliases? (Choose two.)
A. They are found in Tracking and some standard reports.
B. They are associated with a URL in HTML as: tag=”alias text”.
C. They can differentiate click activity in an email to the same URL.
D. They are primarily relevant when used with email conversion tracking.

Answer 17

C. They can differentiate click activity in an email to the same URL.
D. They are primarily relevant when used with email conversion tracking.

Question 18

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.Which three steps should the consultant use in the solution? (Choose three.)
A. Put a SOAP API in place via the Marketing Cloud API.
B. Write an Apex Trigger on the Lead Object.
C. Create the Triggered Send Definition in the Marketing Cloud.
D. Create the Triggered Send Definition in the Sales Cloud.
E. Enable Triggered Sends on the Lead Object in configuration.

Answer 18

B. Write an Apex Trigger on the Lead Object.
C. Create the Triggered Send Definition in the Marketing Cloud.
E. Enable Triggered Sends on the Lead Object in configuration.

Question 19

A customer would like to store financial data related to invoicing in its data extensions.Which field type should be used?
A. Number
B. Float
C. Decimal
D. Currency

Answer 19

C. Decimal

Question 20

ABC Company has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.Which statement is correct regarding the Business Unit functionality within Marketing Cloud? (Choose two.)
A. Business Units can mirror an organizations operational structure.
B. Business Units can share information with other Business Units.
C. Subscribers can only appear in one Business Unit.
D. Business Units can have more than one parent Business Unit.

Answer 20

A. Business Units can mirror an organizations operational structure.
B. Business Units can share information with other Business Units.

Question 21

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account.Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child BusinessUnit? (Choose two.)
A. Subscribers can be maintained at the Business Unit level.
B. User roles can be customized to allow or deny specific permissions.
C. Brands can set their own physical address and SAP.
D. Email sends can be separated into Tracking folders for each brand.

Answer 21

A. Subscribers can be maintained at the Business Unit level.
C. Brands can set their own physical address and SAP.

Question 22

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.Which two Marketing Cloud features will support this effort? (Choose two.)
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder

Answer 22

C. Web Analytics Connector
D. Content Builder

Question 23

What are data extension data retention policies?
A. Settings to control when a data extension creates a back-up of the data it contains.
B. Settings to prevent users from deleting a Data Extension created by another user.
C. Settings to “soft” delete all data in a Data Extension so there is no data loss.
D. Settings to define when a data extension or the data within the data extension is deleted.

Answer 23

D. Settings to define when a data extension or the data within the data extension is deleted.

Question 24

A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase. Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
A. How long after the behavior occurs will a subscriber need to enter a journey?
B. How are subscribers identified in your web analytics?
C. Should customers exit the journey when the goal is met?
D. How many messages should be included in each journey?
E. Should a single customer exist in multiple journeys at the same time?

Answer 24

A. How long after the behavior occurs will a subscriber need to enter a journey?
B. How are subscribers identified in your web analytics?
E. Should a single customer exist in multiple journeys at the same time?

Question 25

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre- segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive. Which two questions should be asked to determine a data/segmentation strategy? (Choose two.)
A. Will “Version” values/meanings change, precluding reusable AMPscript?
B. Will a lookup table be needed for a dynamic From Name?
C. Will customers be able to sign up for the loyalty program at the store?
D. Is the purpose of these emails for acquisition or retention or transactional?

Answer 25

A. Will “Version” values/meanings change, precluding reusable AMPscript?
B. Will a lookup table be needed for a dynamic From Name?

Question 26

A company is hosting a series of events and wants its customers who register to enter into a journey.Which two methods are viable configurations for entry? (Choose two.)
A. A form hosted on the company website that fires the entry event via SOAP API.
B. A form hosted on the company website that fires the entry event via REST API.
C. A SmartCapture form hosted in CloudPages that updates a Profile attribute.
D. A SmartCapture form hosted in Cloud Page that populates the entry source.

Answer 26

B. A form hosted on the company website that fires the entry event via REST API.
D. A SmartCapture form hosted in Cloud Page that populates the entry source.

Question 27

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.Which sequence of activities would best accomplish this?
A. Engagement Split > Send email > Wait > Random Split > Send email
B. Random Split > Send email > Wait > Engagement Split > Join > Send email
C. Decision Split > Send email > Engagement Split > Send email
D. Random Split > Send email > Join > Decision Split > Wait > Send email

Answer 27

B. Random Split > Send email > Wait > Engagement Split > Join > Send email

Question 28

What action should be taken to increase subscriber engagement? (Choose two.)
A. Adopt a Cart Abandonment Email Campaign.
B. Increase the use of dynamic content in emails.
C. Introduce more identity verification steps in check out process.
D. Increase volume of emails to a wider audience.

Answer 28

A. Adopt a Cart Abandonment Email Campaign.
B. Increase the use of dynamic content in emails.

Question 29

Northern Trail Outfitters (NTO) is launching a new campaign, driving them to redesign their data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? (Choose two.)
A. All filters created before will adapt automatically to the new cardinality.
B. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
C. All scheduled sends using a filter based on one of the data extensions should be reviewed.
D. A contact may not show up in the filter based on one of the data extensions.

Answer 29

C. All scheduled sends using a filter based on one of the data extensions should be reviewed.
D. A contact may not show up in the filter based on one of the data extensions.

Question 30

Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.)
A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool.
B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Answer 30

A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool.
D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Question 31

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed?
A. AMPscript
B.CSS
C. HTML
D.SQL

Answer 31

D.SQL

Question 32

A consultant wants to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions named Subscribers andOrders, and the customer needs to include key information from both tables, such as:âce’ CustomerIDâce’ FirstName,✒ EmailAddressâce OrderIDâce OrderDateâce’ Shipped DateWhich SQL statement should the consultant use?
A. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate JOIN Orders On CustomerID=CustomerID
B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID
C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.Shipped Date FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID
D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN Orders ON Subscribers.CustomerID=Orders.CustomerID

Answer 32

B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID
OC. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.Shipped Date FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID

Question 33

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:âce’ Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.âce Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.âce’ Products: ProductID, SKU, Name, Description, Cost, Price.Which two actions should be taken in Data Designer? (Choose two.)
A. Create a one-to-many relationship between Orders and Order_Details.
B. Create a one-to-one relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Order_Details and Products.
D. Create a one-to-one relationship between the contact record and Order_Details.

Answer 33

A. Create a one-to-many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Order_Details and Products.

Question 34

ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:âce’ Maintain ABC Company’s master suppression list.✹ Configure data relationships.✒ Create new subscriber attributes.Which role should be assigned to the IT staff member?
A. Administrator
B. Data Manager
C. Analyst
D. Content Creator

Answer 34

B. Data Manager

Question 35

The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit.Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud?
A. Managing Unsubscribes for the Corporate Apparel Division only.
B. Sending from a separate IP Address and Domain.
C. Using different From Name and Email Address settings.
D. Branding for the Corporate Apparel is different from ABC Company.

Answer 35

A. Managing Unsubscribes for the Corporate Apparel Division only.

Question 36

Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
A. The interaction has an A/B/n split, and the contact does not meet the criteria.
B. The interaction allows re-entry only after exiting, and the contact already exists.
C. The contact falls below the High Water Mark.
D. The contact did not meet the entry criteria.
E. The entry event was not fired via Automation Studio.

Answer 36

B. The interaction allows re-entry only after exiting, and the contact already exists.
C. The contact falls below the High Water Mark.
D. The contact did not meet the entry criteria.

Question 37

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.Which automation workflow will accomplish this?
A. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
D. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email

Answer 37

C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Question 38

ABC Company has to import a file that will be different every time. What method
should be used?
A. Add Only
B. Update Only
C. Overwrite
D. Add/Update

Answer 38

C. Overwrite

Question 39

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.What is the flow?
A. A user-initiated message to send an email to customers who made a purchase daily.
B. Triggered Import - user initiated send (not scheduled).
C. A scheduled automation to send emails to customers who made a purchase daily.

Answer 39

B. Triggered Import - user initiated send (not scheduled).

Question 40

ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)
A. Recognize web traffic as originating from email instead of another channel.
B. Track web activity from a click on an email URL back to a specific email campaign.
C. Match subscribers to web activity by passing Subscriber ID through email links.
D. Use the web analytics platform to trigger behavioral remarketing emails.
E. Pass web conversion data back into Marketing Cloud for use in email reporting.

Answer 40

A. Recognize web traffic as originating from email instead of another channel.
B. Track web activity from a click on an email URL back to a specific email campaign.
C. Match subscribers to web activity by passing Subscriber ID through email links.

Question 41

What storage model should be used if a subscriber has more than one value for an attribute?
A. Profile Attribute
B. Data Extensions
C. Lists
D. Publication Lists

Answer 41

B. Data Extensions

Question 42

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:âce’ They currently have three million customers.âce’ They email customers twice a week with no known deliverability issues.âce’ Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? (Choose two.)
A. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
B. IP ramp-up is important to establish a positive sender reputation.
C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.
D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.

Answer 42

B. IP ramp-up is important to establish a positive sender reputation.
C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.

Question 43

A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations.What recommendation would best provide a scalable solution for the start-up?
A. An automated program to send daily transactional messages.
B. A triggered automation to send transactional messages.
C. Triggered email sends to deliver transactional messages.
D. A manual email send for each transactional message.

Answer 43

C. Triggered email sends to deliver transactional messages.

Question 44

What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)
A. Add Single Record
B. Clear Records
C. Extract Data

Answer 44

A. Add Single Record
B. Clear Records

Question 45

What functionality is contained in Journey Builder that does not exist in Automation
Studio?
A. The ability to send an email to a Salesforce audience.
B. The option to convert a qualified Lead to a Contact.
C. Native execution of a Server-side JavaScript activity.
D. Flexibility to wait based on duration or a specific time.

Answer 45

B. The option to convert a qualified Lead to a Contact.

Question 46

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the Consultant recommend? (Choose two.)
A. Use Data Designer to link student and alumni data to the contact record.
B. Use Synchronized Data Sources to obtain data from the Sales Cloud.
C. Create an Import Activity to import alumni data into Salesforce Report.
D. Create list attributes to store student data from the Sales Cloud.

Answer 46

A. Use Data Designer to link student and alumni data to the contact record.
B. Use Synchronized Data Sources to obtain data from the Sales Cloud.

Question 47

A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement? (Choose two.)
A. Use a custom Delivery Profile.
B. Use a custom Send Classification.
C. Use the Send From Record Owner option.
D. Use the Organization-Wide Email address.

Answer 47

B. Use a custom Send Classification.
C. Use the Send From Record Owner option.

Question 48

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign.Email #1 will be sent one month prior to the member’s renewal date.Email #2 will be sent one week prior to the member’s renewal date.Email #3 will be sent on the member’s renewal date.A master audience is updated in real time via the API.Which steps should be included in the customer’s automation?
A. Import File Activity > three Send Activities to the master data extension.
B. Three Send Activities to the master data extension.
C. Three Filter Activities > three Send Activities to the filtered audiences.
D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Answer 48

C. Three Filter Activities > three Send Activities to the filtered audiences.

Question 49

A customer wants to automate the process of sending a series of welcome emails based on the subscriber’s data.✒ Emails should be sent weekly for up to five weeks.âce’ If a subscriber makes a purchase, they should stop receiving welcome emails.âce’ A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.Which steps should be used to accomplish this in Journey Builder?
A. Update Contact Data, Wait, Send Email, Join.
B. Random Split, Send Email, Wait Define Goal.
C. Define Goal, Send Email, Wait, Decision Split.
D. Define Goal, Update Contact Data, Send Email, Wait.

Answer 49

D. Define Goal, Update Contact Data, Send Email, Wait.

Question 50

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.What two actions should be taken when using Contact Builder? (Choose two)
A. Conduct manual imports of customer information from Sales Cloud.
B. Create a data extension to incorporate the imported data from Dashboard.
C. Combine each individual’s channel contact information under one record.
D. Use Marketing Cloud Connect to include data from Sales Cloud.

Answer 50

C. Combine each individual’s channel contact information under one record.
D. Use Marketing Cloud Connect to include data from Sales Cloud.

Question 51

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:âce’ The email content will highlight new inventory each day.âce’ A small team will run both their digital marketing operations and their email program.âce’ A user needs to build, test, and send a daily email in less than an hour.✒ Images for the emails will be hosted on their website CMS.Which three questions are relevant to identify strategies for designing the custom template for the customer’s daily promotional email? (Choose three)
A. What From Name will be used for these emails?
B. How often will email content be image-only with text overlaying images?
C. What is the maximum file size of the images being used?
D. Will image URLs be available publicly?
E. How often will the layout of the content in a content area change?

Answer 51

B. How often will email content be image-only with text overlaying images?
C. What is the maximum file size of the images being used?
E. How often will the layout of the content in a content area change?

Question 52

ABC Company is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? (Choose two.)
A. They link data extensions to other data extensions or contacts.
B. They can be created by templates to accomplish certain tasks.
C. They can contain only one data extension.
D. They replicate the structure from the external system data into templates.

Answer 52

A. They link data extensions to other data extensions or contacts.
B. They can be created by templates to accomplish certain tasks.

Question 53

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.Which two components are appropriate for this solution? (Choose two.)
A. Microsite with Web Collect to store entrants on a data extension.
B. Send Email Activity with a link to a subscription center.
C. Data Extension with double opt-in status defined.
D. Microsite with Smart Capture to store entrants on a data extension.

Answer 53

C. Data Extension with double opt-in status defined.
D. Microsite with Smart Capture to store entrants on a data extension.