Siete Flashcards
1
Q
A listener’s preexisting position on an issue being advocated.
A
Anchor
2
Q
A type of presentation in which the speaker describes an award and explains the reasons the recipient is receiving it.
A
Award Presentation
3
Q
As used in sales presentation, advantages the target audience will gain from the features of a product or service.
A
Benefits
4
Q
An informative presentation that succinctly informs listeners about a specific task at hand.
A
Briefing
5
Q
The use of force and/or threats of punishment to influence an audience.
A
Coercion
6
Q
The persuasive force that comes from the audience’s belief in and respect for the speaker.
A
Credibility
7
Q
An error in the logic of an argument.
A
Fallacy
