SI, Conformity

Question 1

Compliance

Answer 1

• conforming publicly but not privately to be liked

Question 2

Internalisation

Answer 2

• conforming both publicly & privately to be right

Question 3

Identification

Answer 3

• adopting behaviours of role model, group or social role

Question 4

Informational Social Influence

Answer 4

• explanation, conform in ambiguous situations, seek guidance, leads to internalisation

Question 5

Normative Social Influence

Answer 5

• uncertainty about beliefs of group, to fit in, leads to compliance

Question 6

Outline Asch 1951

Answer 6

• aim: investigate whether people conform where answer is obvious
• procedure: groups of 6-8, 1 genuine participant, standard line vs comparison lines, speak answer aloud
• findings: genuine participants conformed 36.8% of time average

Question 7

Pros of Asch’s research

Answer 7

• research support: Lucas et al (2006), supports task difficulty
• lab experiment: highly controlled, reliable

Question 8

Cons of Asch’s research

Answer 8

• androcentric
• culturally bound
• ethical issues
• individual differences, Lucas et al 2006