SHORT TERM VOTING INFLUENCES

Question 1

partisanship and voting attachment

Answer 1

• class dealignment. old links have weakened. PARTISAN DEALIGNMENT
• parties tend to adopt centrist policies to attract wide range of support
• growing support for smaller parties
• general dissatisfaction with labour and tories
• party membership fallen, much less committed supporters

Question 2

valence

Answer 2

• opposition to positional voting
• the general image of the party
• refers to government and economic competency, unity, leadership

Question 3

rational choice

Answer 3

• concerns salient issues
• includes judgement on economy, nhs, education, immigration and crime
• which party has the best policies for the voter

Question 4

issue voting

Answer 4

• looks at one single issue
• instrumental or expressive

Question 5

party leaders

Answer 5

• record in office
• compassion
• decisiveness
• strong leadership
• clear vision
• communication
• populist appeal