Shedding the Fear of Feeling Inferior

Question 1

Take a bullet for the client

Answer 1

This is about finding those moments when we can humble ourselves and sacrificially take some of the burden off of a client in a difficult situation, and then confront them with the kind truth.

Question 2

Make everything about the client

Answer 2

Naked service providers throw their full attention into the world of the client. They make it clear that their
focus is on understanding, honoring and supporting
the business of the client.

Question 3

Honor the client’s work

Answer 3

Naked service providers honor the client by taking an active interest in his or her business and by appreciating the importance of that business to the client and the client’s customers.

Question 4

Do the dirty work

Answer 4

Naked service providers are willing to take on whatever a client needs them to do within the context of their services. Because we are humble and more concerned about our clients than we are about ourselves, we’ll do what they need. In doing so, we’ll earn their loyalty and gratitude.

Question 5

Admit your weaknesses and limitations

Answer 5

We all have weaknesses, and if we try to cover them up we’ll probably put ourselves in a situation of having
to do more and more of what we aren’t good at. Trying to be something we’re not is not only exhausting, it also prevents us from doing our best in the areas in which we can thrive.