Shedding the Fear of Being Embarrassed

Question 1

Ask dumb questions

Answer 1

Naked service providers are the ones who ask the questions that others in the room are afraid to ask out of fear that they would embarrass themselves.

Question 2

Make dumb suggestions

Answer 2

Naked service providers go beyond merely asking questions that others shy away from; they make suggestions that they aren’t sure of, knowing that they are putting themselves in a position to be even more embarrassed. A client is going to remember that one great idea a consultant proposes far more than the not-so-great ones.

Question 3

Celebrate your mistakes

Answer 3

Naked service providers don’t enjoy being wrong; they just realize that it is an inevitability. And rather than attempting to hide or downplay their errors, they readily call them out and take responsibility for them.