Setting Up Data Collection and Configuration

Question 1

What is best practice for setting up accounts?

Answer 1

For each property, it is recommended that you set up a Raw Data View, Test View and Master View

Question 2

How can you tell that the tracking code is collecting the right data for the right account?

Answer 2

You can check the account ID in the GA account as well as the tracking code for GA

Question 3

What if you want to track performance of website versus mobile?

Answer 3

If you’d like to track performance separately, it is actually recommended that you create two different properties for this to make it clear.

Question 4

What is cross domain tracking?

Answer 4

Cross domain tracking will recognise when a user navigates between related websites in the same session. This is also known as site linking.

Question 5

How do you set up cross domain tracking?

Answer 5

To set this up, you’ll need to modify the GA tracking code on every page of every site that you want to track. Google Tag Manager can make updating that code a lot easier

Question 6

Is the set up of properties different for Google Analytics 360 customers?

Answer 6

Yes, they have another way to aggregate data across domains. This is done using a feature called rollup reporting. This aggregates the data from multiple properties into a new combined property

Note that roll-up properties don’t include data that you import or link from another account such as Google Ads. If you want to include this data you’ll have to relink the roll-up property with the linked account

Also when users are identified by the same client ID across different source properties, session data for those users is usually merged. Otherwise, that session data remains separate

Question 7

Does each GA account have a limited number of properties?

Answer 7

Yes, as well as a limited number of views. Use the Google Help Centre resources to get more info on these

Question 8

What are the two types of filter?

Answer 8

Predefined

custom

Question 9

Can the data collected from filters be changed?

Answer 9

No, this is why you have to be extra careful when applying these advanced filters to accounts. You can change the order in which filters are applied and should test the filter in your test property before applying to the master view

Question 10

How do you set up a custom dimension?

Answer 10

Go in to admin > select the property in which you want the dimension applied > custom definitions > custom dimension > New custom dimension

Custom dimensions can have a scope of

Hit
Product
Session
User

The scopes are based on how broadly you want to categorise your data

Question 11

What are the differences between the different scopes?

Answer 11

Hit - If you want the data to include every time that a user visited a particular page, or performed a singular action
Product - If you want the dimension to group data associated with a particular product.
Session and user - if the dimension was organising data for the duration of a session or for a particular user, you can set session and user level scopes respectively

Scope rules also apply to custom metrics

Question 12

Does custom dimension tracking code need to be added to the site source code?

Answer 12

I believe so, Google Tag manager can help with this. Otherwise the custom dimension tracking code must be added alongside the GA tracking code

Question 13

How do you set up a custom metric?

Answer 13

Go to admin > custom definitions > new custom metric

Unlike custom dimensions, custom metrics can only have a scope of hit or product

Once you’ve saved the custom metric you will be taken to the Javascript code for the metric. You’ll need to add it to the site code.

Question 14

How does event tracking work?

Answer 14

To collect individual event data, you’ll need to add Javascript to individual elements on the site. Note that you’ll have to set up separate event tracking for each individual state or element you wish to track.

With event tracking, the tracking code will pass four parameters along with the event hit, these are:

• Category
• Action
• Label
• Value

You can also differentiate your different events into categories. You can also use the event label to signify which video you are tracking (name of video for eg)

Question 15

Can you track outbound clicks?

Answer 15

Yes, you can create an event for outbound clicks which will tell you when someone clicks on a button or link that leads off site. The Google lesson gives the example of a “live chat” link which uses a third party vendor for its chat function. By tracking how many times this button is clicked on each page, they can see which pages force the most requests for help and try to optimise those pages.

Question 16

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

Answer 16

1, however, the particular event is tracked three times.