Session 8: Introduction to Innovation (Management) Flashcards

1
Q

Definition of “innovation”

A

Innovation = new combination of needs and solutions

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2
Q

Innovation is…

A

– is risky (technology, demand, competition)
– can be very costly
– needs protection (not necessarily patents)

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3
Q

Profiting from innovation

A
  • Supplier
  • Manufacturer
  • Complementor
  • User
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