Session 8: Introduction to Innovation (Management) Flashcards
1
Q
Definition of “innovation”
A
Innovation = new combination of needs and solutions
2
Q
Innovation is…
A
– is risky (technology, demand, competition)
– can be very costly
– needs protection (not necessarily patents)
3
Q
Profiting from innovation
A
- Supplier
- Manufacturer
- Complementor
- User