Session 5

Question 1

3 important reasons for Behaviour change

Answer 1

• household consumption 75% of GHG emissions
• snow ball effect - wide political change
• influence private market

Question 2

Cognitive dissonance ?

Answer 2

Cognitive dissonance is when someone says one thing but does another — like “I care about the planet” while chugging bottled water and flying every weekend. ✈️💅

That uncomfortable clash? That’s the tea. Instead of changing their behavior, they often change their beliefs to feel better — like, “Maybe it’s not that bad…”

Question 3

Steps policy needs to take for behavior change according to the CCC report on behavior change

Answer 3

• policy removes obstacles for people & market
• public engagement (random people working group)
• Focus on: 🚗 transport, ✈️ flights, 🥩 animal-based foods, and 🔥 home heating

Question 4

Things to consider when nudging behavior change

Answer 4

• Timing of intervention (habit discontinuity hypothesis)
• Right messenger
• remove barrier
• carrot & stick

Question 5

components of ISM model

Answer 5

Individual – values, beliefs, emotions, habits, skills, agency

Social – norms, identity, relationships, institutions, meanings

Material – infrastructure, technologies, objects, time, rules & regulations