Session 4: Lay Beliefs and Health Promotion Flashcards

1
Q

What is meant by people with lay beliefs?

A
  • How people with no specialised knowledge, understand and make sense of health and illness
  • Lay beliefs are not simply a watered-down version of medical knowledge
  • Socially embdedded - drawn from personal experiences, what they’ve observed from the people around them etc
  • Complex - drawn from many different sources
  • Definitions of health and illness vary e.g. cultures, subcultures, communities, generations.
  • Potential gaps between lay and medical concepts
  • Language - lay beliefs (can seem patronising) or lay knowledge (can be quite problematic as the term can give them an inappropriate status - some people’s beliefs are scientifically wrong).
  • Exploring what health means to people
  • Beliefs can impact on behaviour (to what extent are you willing to be healthy?)
  • Beliefs can impact on compliance/non-compliance (adherence) on treatment - can help explain why patient is not following doctor’s advice etc.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is meant by sociological theory and lay perceptions?

A
  • How much control do you think you can assert over your health?
  • How much control do you think you can assert in everyday life?
  • How does this relate to your wider social and cultural perceptions of health? To what extent do you feel you can make choices about /influence your future?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Describe the different perceptions of health

A
  • Negative definition: health equates to the absence of illness
  • Functional definition: health is the ability to do certain things - tend to be found in older generations (a certain level of illness is acceptable if they can still do the things they need to/want to do) or lower socioeconomic statuses (can they look after their kids/work etc?)
  • Positive definition: health is a state of wellbeing and fitness (long term perspective, more commonly assoicated with upper socioeconomic statuses)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Describe lay theories about health and illness

A
  • Complex and sophisticated
  • Draw on cultural, social and personal knowledge and experience and own biography (‘what they see going around them’)
  • Medical information may be rejected if it is incompatible with competing ideas for which people consider there is good evidence.
  • E.g. lay understandings of inheritance and vulnerability to disease may not match your medical knowledge.
  • Lay constructions of a ‘family history’ of heart disease.
  • Language/concepts used included: genes, genetics hereditary, inheritance, make-up, family line, blood line (terms can be quite colloquial)
  • Implications for the medical encounter?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the issues in Lay epidemiology?

A
  1. Understand why and how illness happens
  2. Why it happened to a particular person at a particular time
  • Many of us observe and generate hypotheses from experiences of those around us
  • Why this illness at this point? a combination of personal, familial and social sources of knowledge => develop idea of coronary candidate - identify many risk factors (fat people, smokerss, unfit; “heart attack waiting to happen”)
  • Why it should never have happened to them: system is fallible. Fat smoker always with a pint in hand (Uncle Norman) who lives to a ripe old age compared to ‘the last person you would expect to have a heart attack. Randomness and fat have implications for health promotion messages -people are less likely to engage in good behaviour if they believe it is due to randomness and fate
  • In the COPD example, there was resistance to accept the link between smoking and COPD. Blaming it on workplace exposure to pollution takes responsibility away from the individual. If it is the individual’s fault, it can be potentially quite stigmatising.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Describe the interplay between lay and medical beliefs. What are the types of influence of lay beliefs on behaviour?

A
  • Public surrounded by professional concepts so difficult for lay understandings to develop independently.
  • But professional concepts interpreted and made sense of in light of everyday life experience.

Influence of lay beliefs on behaviour

  • Health behaviour: activity undertaken for purpose of maintaining health and preventing illness
  • Illness behaviour: activity of ill person to define illness and seek solution
  • Sick role behaviour: formal response to symptoms including seeking formal help and action of person as patient
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Describe Health Behaviour in more detail

A
  • Smoking is more prevalent among manual workers and this difference has persisted overtime. This might be because:
  • Higher social class more likely to have a positive definition of health (more likely to do something now that will be beneficial in the future)
  • Incentives of giving up smoking are more evident for groups who could expect to remain healthy - more able to focus on long term investments => quitting is a rational choice.
  • Incentives to quit less clear for disadvantaged groups - focus on improving immediate environment, smoking a coping mechanism, may be normalised behaviour => smoking is a rational choice
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Describe Lay beliefs and illness behaviour

A

Over a 2 week period about 75% of the population will experience one or more symptoms of ill health.

  • For almost half (~2/3rds of all symptoms, respondents did nothing)
  • 35% of symptoms, resulted in the use of lay-care, usually OTC medicine.
  • 12% of symptoms led to a consultation with a primary care health professional, usually the GP.
  • Most symptoms never get to a doctor - known as symptom or illness iceberg.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What influences illness behaviour?

A
  • Culture e.g. ‘stoical attitude’
  • Visibility or salience of symptoms
  • Extent to which symptoms disrupt life (think functional definition e.g. can you still look after your kids?)
  • Frequency and persistence of symptoms
  • Tolerance threshold
  • Information and understanding
  • Availability of resources - patient may have to take day of work, pay for childcare to visit GP
  • Lay referral.
  • NB: not all people with all symptoms should consult. Department of Health supports self-care. Powerful social sanctioning of “hypochondriac” behaviour. It’s about the right symptoms getting to the doctor at the right time.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is meant by Lay referral? Why is it important?

A
  • Relatively rare for someone to decide to visit a doctor without first discussing their symptoms with others.
  • Up to 3/4s of those visiting a doctor have divscussed their symptoms with another person
  • Lay referral system: the chain of advice-seeking contacts which the sick make with other lay people prior to - or instead of - seeking help from health care professionals. These contacts can steer people to or away from the doctor.

Lay referral is important because it helps you to understand:

  • Why people might have delayed in seeking help
  • How, why and when people should consult a doctor
  • Your role as a doctor in their health (need to be aware that you may not be th only one advising them in their health)
  • Use of health services and medication
  • Use of alternative medicines
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Describe how lay beliefs influence illness behaviour using Rheumatoid Arthritis as an example

A

Good disease control requires early intervention, but many delay seeking advice. 4 main themes influenced decision

  1. Symptom experience
  2. Symptom evaluation
  3. Knowledge of RA and treatments
  4. Experience of, and attitudes towards, health professionals
  • Early presenters: experience significant and rapid impact on functional ability “pain was horrendous…etc”
  • Delayers: often developed explanation for symptoms that related to preceding activities “I just thought it was part and parcel of being on my feet all day” etc)
  • Recognition that this explanation was inadeuqate to explain symptom progression frequently prompted consultation “it did not get any better for a week and a half…etc”
  • Symptom evaluation: key factor influencing how quickly medical advice is sought
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Give an example demonstrating how symptom evulation is a key factor influencing how quickly medical advice is sought

A
  • Women and first MI
  • Haf trouble interpreting, understanding and linking symptoms “I could not associate this tiredness, SOB and the pain with an MI….I thought that only elderly people would have an MI…etc”
  • Tried to self-manage discomfort and even chest pain
  • Had difficulty making final decision to seek medical help

Why do people delay?

  • Perceptions of MI - typical victim/candidate is obese, smoking, drinking, older, male. Typical heart attack is sudden => death
  • Own heart attacks not like this - still able to do things, an evolving event
  • Don’t recognise variation and mildness of some symptoms (just hadn’t made the connection)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Describe lay beliefs and adherence to treatment, using the example of asthma

A
  • Many patients don’t take their asthma medication as prescribed

Three broad groups:

  • “Deniers and Distancers”: was up to half of the sample study population. Denied either having asthma at all (deniers) or denied having “proper” asthma (distancers). Claimed symptoms did not interfere with everyday life. Used complex or drastic strategies to hide it. Taking medication relies on accepting asthmatic identity - didn’t take drugs or attend asthma clinics.
  • “Accepters”: accepted diagnosis and doctors’ advice completely. Normal life involved having control over symptoms through medication (including both preventive and relieving). Asthma was not a stigmatised identity - happy to use inhalers in public. Proactive.
  • “Pragmatists”: did not use preventive medication but only when asthma was bad. Accepted they had asthma but saw it as a mild acute illness (that kept recurring rather than as a long term illness that required active managing).

Implications for medical professionals:

  • Medication behaviour is tied to people’s beliefs about condition, social circumstances and threat to identity.
  • “Irrational” use of medication is deeply embedded in complex social identities that have to be managed.
  • Meanings of symptoms for patients may be different from those for professionals.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the determinants of health?

A

A range of factors that have a powerful and cumulative effect on the health of populations, communities and individuals.

  • The physical evironment
  • The social and economic environment
  • Out individual genetics, characteristics and behaviours
  • The ‘health career’ - complex map of many determinants
  • “The context of people’s lives determine their health, and so blaming individuals for having poor health or crediting them for good health is inappropriate. Individuals are unlikely to be able to directly control many of the determinants of health” (WHO)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Define Health Promotion

A
  • “The process of enabling people to increase control over and to improve their health…Health is a positive concept emphasizing social and personal resources, as well as physical capacities. Therefore, health promotion is not just under the responsibility of the health sector, but goes beyond healthy lifestyles to well-being.” Ottawa Charter for Health Promotion (1986)
  • Focus on social and well-being as well as physical health
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are the principles of health promotion?

A
  • Empowering: enabling individuals and communities to assume more power over the determinants of health
  • Participatory: involving all concerned at all stages of the process (not just implementing policies)
  • Holistic: fostering physical, mental, social and spiritual health
  • Intersectoral: involving the collaboration (partnerships) of agencies from relevant sectors (not just the healthcare sector)
  • Equitable: guided by a concern for equity and social justice
  • Sustainable: bringing about changes that individuals and communities can mantaince once funding has ended (improvements need to last!)
  • Multi-strategy: uses a variety of approaches - including policy development, organisational change, community development, legislation - bottom-up strategies
17
Q

Are health promotion and public health the same thing?

A
  • Public health has tended to place more emphasis on population-focused ends.
  • Health promotion has tended to place more value on the means of achieving those ends.
  • Public health = health protection + health promotion
  • Health promotion = health education x healthy public policy
18
Q

Descibe Health Promotion in 2015 (England)

A
  • Health promotion is under the responsibility of Public Health England (2013-)
  • ‘to protect and improve the nation’s health and wellbeing, and reduce health inequalities’
  • Brings together previous agencies (e.g. Health Protection Agency, Regional Public Health Directorates, National Screening Committee, Public Health Observatories,…)
  • Aim: to empower local communities, enable professional freedoms and unleash new evidence-based ideas
19
Q

What are the critiques (sociological perspectives) of health promotion?

A
  1. Structural critiques​
  • Material conditions that give rise to ill health marginalized
  • Focus on individual responsibility
  1. Surveillance critiques
    * ‘population surveillance’: monitoring and regulating population
  2. Consmption critiques
  • Health promotion privileges healthy lifestyes
  • Lifestyle choices not just seen as health ‘risks’ but also tied up with identity construction
20
Q

Describe the 5 approaches in Health Promotion in action

A
  1. Medical (telling someone to go for checkups) or preventive (e.g. campaigns that prevent people from smoking(
  2. Behaviour change (e.g. campaigns targeting healthcare professionals e.g. very brief advice…(ask, advise, act on patient’s response- takes 3 minutes, persuasive campaigns)
  3. Educational - providing info about effects of smoking, tips and techniques for quitting etc
  4. Empowerment - ask the patient what they want to know? What do they want out of it? e.g. apps that allows smokers to see how much money they’ve saved by quitting, days since their last smoke etc.
  5. Social change e.g. pubs becoming smoke-free, helps shift the normal (the norm bcomes non-smoking)

NB: these all overlap!!

21
Q

What are the three levels of prevention?

A
  • Primary
  • Secondary
  • Tertiary
22
Q

Describe Primary Prevention

A

Aim: to prevent the onset of disease or injury - by reducing exposure to risk factors (preventing new cases)

4 main approaches:

  • Immunisation (e.g. measles, TB)
  • Prevention of contact with environmental risk factors (e.g. asbestos)
  • Taking appropriate precautions regarding communicable disease e.g. swine flu
  • Reducing risk factors from health related behaviours (e.g. quitting smoking)
23
Q

Describe Secondary Prevention

A

Aim: to detect and treat a disease (or its risk factors) at an early stage (to prevent progression / potential future complications and disabilities from the disease)

  • Examples: screening for cervical cancer, monitoring and treating blood pressure, screening for glaucoma, statins for high cholesterol
24
Q

Describe Tertiary Prevention

A

Aims to minimise the effects (disability/handicap etc) of established disease (cannot be cured)

Examples

  • To maximise the remaining capabilities and functions of an already disabled patient.
  • Renal transplants (to prevent someone dying of renal failure)
  • Steroids for asthma (to prevent asthma attacks)
25
Q

Regarding the consequences of health promotion, what are the types of dilemmas?

A
  • Dilemma I Ethics of interfering in people’s lives: potential psychological impact of health promotion messages - may raise anxiety (if people feel they cannot change their health behaviour etc. State interventions in individuals’ lives (“nanny state”, “liberal do-gooders”, conflict with rights and choices e.g. banning smoking in pubs)
  • Dilemma II Victim-blaming: focusing on individual behavioural change plays down the impact of wider socioeconomic and environmental determinants of health. Examples: housing conditions, water and air quality, workplace conditions, roads, green spaces, high perceived costs of ‘healthy living’.
  • Dilemma III “Fallacy of Empowerment”: giving people information can be disempowering as unhealthy lifestyles are not due to ignorance but due to adverse circumstances and wider socio-economic determinants of health. Negative psychological impact
  • Dilemma IV Reinforcing of negative stereotypes: health promotion messages have the potential to reinforce negative stereotypes assoicated with a condition or group e.g. leaflets aimed at HIV prevention in drug users can reinforce that drug users only have themselves to blame for their situation.
  • Dilemma V Unequal distribution of responsibility: implementing healthy behaviours in the family is often left up to women e.g. healthy eating advice and the responsibility/’unenviable’ task to get their family to eat more fresh fruit, less processed food etc
  • Dilemma VI The Prevention Paradox: interventions that make a difference at population level might not have much effect on the individual (for many people). There is also awareness of anomalies and randomness.
26
Q

Describe the Prevention Paradox in more detail

A

Link with lay beliefs:

  • If people don’t see themselves as a ‘candidate’ for a disease, they may not take on board the health promotion messages.
  • Awareness of anomalies and randomness of a disease (e.g. heart attacks) will also impact on views about candidacy

Importance of health promoters engaging with lay beliefs

27
Q

Describe evaluation of health promotion

A
  • EDefinition: the rigorous and systematic collection of data to assess the effectiveness of a programme in achieviing predetermined objectives.

Why evaluate?

  • Need for evidence-based interventions - properly conducted evaluation studies can provide necessary evidence
  • Accountability: evidence also gives legitimacy to interventions and political support (interventions can be costly so we need to check we’re not wasting limited resources and money - if intervention is failing, it can alienate people!).
  • Ethical obligation - ensure no direct or indirect harm
  • Programme management and development
28
Q

Describe the types of health promotion evaluation

A

Process

  • Focuses on assessing the process of programme implementation; is it working? which aspects are working? how are people responding?
  • Also referred to as ‘formative’ or ‘illuminative’ evaluation
  • Employs a wide range of mainly qualitative methods

Impact

  • Assess the immediate effects of the intervention - has behaviour changed? has attitudes changed?
  • Tends to be the more popular choice as it is the easiest to do. Collect data before and afterwards via questionnaires etc.

Outcome

  • Measures more long-term consequences
  • Measures what is achieved: e.g. improvement in clients’ lives; reduction of symptoms; level of harm reduction
  • Timing of evaluation can influence ‘outcome’ - immediate outcome
  • Delay: some interventions might take a long time to have an effect
  • Decay: some interventions wear off rapidly (immediate outcome might not be sustained)
29
Q

Describe difficulties in evaluation

A

Demonstrating an attributable effect is difficult before

  1. Design of the intervention
  2. Possible lag time to effect
  3. Many potential intervening or concurrent confounding factors (sometimes difficult to separate different parts of the campaign e.g. campaign that has included TV, print and internet aspects - difficult to work out which aspect has had what effect
  4. High cost of evaluation research - studies are more likely to be large scale and long term