Session 1 Digital disruption

Question 1

5 phases of Gartner’s hype cycle

Answer 1

1. Innovation Trigger: A potential technology breakthrough kicks things
   off. Early proof-of-concept. Often no usable products exist and commercial
   viability is unproven.
2. Peak of Inflated Expectations: Early publicity produces a number of
   success stories — often accompanied by scores of failures. Some companies take action; many do not.
3. Trough of Disillusionment: Interest wanes as experiments and
   implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize, and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
5. Plateau of Productivity: Mainstream adoption starts to take off.

Question 2

Digitized vs Digital vs Digital offering

Answer 2

Digitization: involve standardize business process: cost cutting and reliability
Digital: introduce speed and connectivity, more dynamic productivity
Digital Offering: personalized customer experience

Question 3

Process of digital disruption

Answer 3

1. business world is increasingly digitizing
2. breaking down industry barriers
3. creating new opportunities while destroying long-successful business model

Question 4

Define value chain

Answer 4

Determines the competitive advantage of a given firm
Support activities: frrm infrastructure, hr, tech dev
Primary activities: operations, logistics, marketing and sales, customer experience

Question 5

3 conditions that make markets vulnerable

Answer 5

1. newly easy to enter: regulatory change, change in tech and scale, etc
2. attractive to attack: all participants are earning excess profits
3. difficult to defend: barriers prevent incumbents from immediately replication, existing structure, lack of vision and legacy systems

Question 6

Porter’s five forces

Answer 6

1. buyer’s power
2. supplier’s power
   3 threat of substitute
   4 threat of new entrants
3. rivalry among existing competitors

Question 7

Factors influence the adoption of digital technologies

Answer 7

testability, visibility, complexity, compatibility, relative advantage, ability to communicate product benefits

Question 8

why some markets are more attractive for new entry than others?

Answer 8

regulations, technology changes, minimum scale to compete, distribution system, and customer preferences