Session 1 Flashcards
Define PM and the tasks, roles, and responsibilities of PMs
The product manager’s job is to oversee all aspects of a product or service line so as to create a strong value proposition and deliver superior customer satisfaction
while simultaneously providing long-term value for the company.
Upstream and Downstream, Managers and Leaders, change agent
Give an overview of PM’s most important stakeholders and how PMs interact with these stakeholders
INTERNAL Boss/executive team Sales Finance Legal Operations/support
EXTERNAL
Customers
Partners
Analysts/consultants
Depends whether working upstream or downstream. Also how independent the PM is. For example if the company has a dedicated CRM department then that might be the gateway to the customers but in a smaller company, the PM may need to carry out research and observations personally.
Elaborate on the most important challenges faced by PMs
Gaining support without authority. Politics Conflicting priorities/unshared vision Communicating across various departments Jack of all trades master of none (reliant on technical support)