Sephora - Representation

Question 1

What stereotype does the advert create?

Answer 1

Need to wear makeup to be beautiful

Question 2

Does the advert challenge any stereotypes?

Answer 2

That beauty is restricted to white people + that black beauty isnt important, all beauty is important

Question 3

Does the text create any countertypes?

Answer 3

Black women shown as glamorous + vibrant instead of aggressive + violent

Question 4

How does the construction or deconstruction of stereotypes reflect context?

Answer 4

Deconstruction of race hierarchy shows how through the generations, discrimination + racism has been noticed + got rid of

Question 5

What does cultural appropriation mean?

Answer 5

The use of elements of another culture without recognition of where it came from, or any participation from people belonging to that culture

Question 6

How does the advert highlight cultural appropriation?

Answer 6

Showing that black beauty has been adapted into white beauty wihtout recognition of where it came from

‘Styles that we cant wait to post’

Teaches audience to acknowledge black beauty