Sephora Facts Flashcards
βWhat is beauty without black beautyβ.
Voiceover code: indicates that Black involvement was empirical to the development of beauty. Progressive stance and recognition of Afro-Carribean culture. Shows improvement in societal acceptance, and beliefs.
Context: many drag traditions and hair makeup originated from Afro-Americans, whilst the recognition of these may be a commercial move to maximise audience and exploit progressiveness.
βCut creases, beat facesβ
Voiceover code: specialist jargon used to familiarise audience with the product, highly targetted advert.
Links to the influence of black beauty on other cultures - such as drag - shows diversity & how influential these techniques were.
Cut creases - beat faces - now being used in the mainstream - but celebrates the origins of these techniques.
Lexical play on words (alliteration, rhyme) creates an upbeat tone.
establishing shot - mother & daughter at home in a familiar setting.
Shows cultural influence. Highly feminised. Indicates the role that women play in commericial makeup.
Demonstrates that beauty techniques are passed on from generation to generation and entrenched in culture and identity.
Cut to a establishing shot scene of a woman making a lotion at home.
Could show origins in natural remedies / could imply that products were not available for all cultures.
Implies the unfair lengths that Afro-Americans must go to, beauty products made inconvenient for them, as White Americaβs commercial brands didnβt cater for them.
