Daily Mail Context Facts Flashcards
What’s the Daily Mail experiencing with their sales, and what does this mean they must do to combat it?
A slump in sales. Technological convergence enables them to create a solid platform online, and monentize this through the ad-space of their highly-accessible platform.
How is the Daily Mail’s platform different to the Guardian’s online? Does this give them an advantage in generating customers and why
The Daily Mail enables readers to access their content free of charge, however, it monentizes through adverts.
It means that more are able to access their content, leading to a greater overall influence created by the paper - with their agenda setting through news and audience values.
Moreover, there’s potential for more of an audience, as the content is free - without paywall.
What’s the most successful online paper?
The MailOnline
What’re the Mail’s political beliefs? Why do they have some sympathy with UKIP
Wholly conservative, but does sometimes criticise - as they hold a particular view.
Actively against Labour, with some sympathy for UKIP’s beliefs. (Mainly agree with their negative stance on immigration).
What’s the 2nd most distributed paper after the Sun (in the UK)
The Daily Mail
Is the paper unbiased? And what title does it hold for it’s views?
It’s been considered biased towards conservative views. It’s also been deemed the most “confrontational” paper.
What’s the average audience age? Also, why could this be?
58 years of age. This could be due to the ideas about immigration that recieved popularity and mainstreaming in the 1900s-late 1900s (70s).
What sort of social status does the Mail see reading their papers? How is this portrayed through their article selection?
ABC1 (middle class).
For example, patriotic coverage combined with a sense of resentment toward immigration (perhaps a selection of working/upper class viewpoints form the overall “middle-class” demographic).
