SEO

Question 1

Search Engines should be …

Answer 1

• relevant
• fast
• fresh
• efficient
• trustful
• unbiased

Question 2

Process of Algorithm-Based Ranking Systems

Answer 2

crawling — finding updated content on the web
indexing — registering all the words and location on each
page ranking — evaluating keywords and their respective rank

Question 3

What is retrieval in SEO and what is its process?

Answer 3

When the search engine gets a query, it looks over its index database and retrieves results.

• Measures the relationships of text on other high-ranking sites and pages
• Measures which keyword phrases to target
• Measures which keyword phrases to include on a page about a certain topic
• Finding pages that provide “relevant” themed links

Question 4

list 4 common types of searches

Answer 4

Proximity — uses the order of the search phrase to find related documents
Fuzzy — is a day sunny with 50% cloud cover? Also, often used for misspellings.
Boolean — Boolean terms such as AND, OR, and NOT are expanded or restricted in search.
Term weighting — the importance of a particular search term to the query

Question 5

Explain PageRank

Answer 5

• PageRank is split evenly between the links on a page
• pages are given a tiny initial PageRank
• linked pages from a parent site, have to split the parent’s rank equally
• nofollowing or removing links can alter the flow of PageRank (if two pages share a rank and google decides to nofollow one page, the other receives that rank)

FACTORS

• page popularity
• the more links point to that webpage, the higher it ranks
• domain name trust
• keywords
• traffic

Question 6

What is the Query Deserves Freshness (QDF)

Answer 6

Search requests that deserve up-do-date search results, like blogs, news, or product releases.

Question 7

What happens if search engines find duplicate content?

Answer 7

1. Search engine finds duplicate content
2. Checks for comparable documents
3. Determines an original, based on factors (where most links point, domain trust, page rank)
4. Unoriginal documents are taken out the primary index

Question 8

SEO guidlines on URLs

Answer 8

Search Friendly URLs (be descriptive)

Question 9

General SEO guidelines

Answer 9

• Adhere to W3C Recommendations.
• Avoid duplication content
• Include user comments; keeps content original and fresh
• Robot.txt tells crawlers what to do (e.g. not index page).
• Consider using the nofollow attribute
• Proactively build revenant links to your website
• Use Google Analytics
• Try to be attractive to social media
• Consider using sponsored links

Question 10

two kind of results from search engines

Answer 10

1) organic
2) paid (sponsored)

• 90% of clicks come from organic, hence organic is more important and therefore SEO is important

Question 11

one specific trend of search patterns

Answer 11

people are now writing longer searchers,

which can be used to understand the content of the search better, good for SEO