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SEO > SEO > Flashcards

SEO Flashcards

1
Q

Four pillars of SEO

A

keywords, technical, content, backlinks.

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2
Q

how to find organic keywords to use on a website

A

identify keywords by using google’s auto-generation, use underscore, LSI keywords (suggestions at the end of the page), google keyword planner, SEM rush

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3
Q

how to validate that we can rank on keywords

A

Create an excel file with all positions under the keyword you want to target see if the articles actually target the keyword, see the length of the article. If not targeted and under 750 words it is probable good to make content under that keyword.

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4
Q

how to conduct local keyword research

A

jot down a list for all services provided, expand on these ideas,
check for local intent, check for search volumes, group keywords by page, check high-ranking competitors keywords,

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5
Q

five categories of search intent

A

informational, investigative, comparison, transactional, navigation.

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6
Q

examples of informational intent

A

the first step of the funnel. A customer wants learn what a thing is “learn (topic)” “how to (do something related to (topic))”

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7
Q

examples of investigative intent

A

when a customer is trying to understand what the options are”(topic) tools” “best (topic)”

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8
Q

examples of comparison intent

A

when a customer wants to weigh options” brand 1 versus brand 2”

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9
Q

transactional intent

A

when a user wants to conduct an action to do something”(product or service) sign up”

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10
Q

Navigational intent

A

trying to direct to website

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11
Q

what is the correct way to work on SEO updates based on intent.

A

work from the bottom up aka prioritize keywords with high transactional intent and low competition.

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12
Q

three pillars of the technical portion of SEO

A

make sure the site is crawl able and indexable, optimize for UX, site architecture

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13
Q

factors that affect crawl-ability and indexibility

A

search architecture and page experience and robots.txt file, no index tags

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14
Q

factors that affect page rank UX

A

page loading speed, interactivity (first input delay), visual stability (Cumulative layout shift)

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15
Q

First Input Delay

A

a web performance and user experience metric that tracks the time from when a visitor first interacts with a web page to the time when the browser starts processing the interaction

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16
Q

Cumulative layout shift

A

a calculated shifting of elements while the page is being downloaded and rendered.

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17
Q

ideal link max depth

A

3 links deep

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18
Q

best way to increase site architecture quality

A

increase internal linking, make sure to reduce link depth, and identify pages with poor internal linking.

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19
Q

how to optimize content performance

A

is there keyword cannibalization, does the page need to be upgraded, is the page optimized well, does the page have enough internal link coverage, does the page need more topical authority

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20
Q

what is keyword cannibalization

A

When you have two or more pages targeting the same keyword phrase.

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21
Q

when would a page’s content need to be upgraded

A

when it’s worse or not differentiated enough when compared to competitors.

22
Q

how to optimize a page’s content

A

if the keyword you are working on does not have the keyword on h1, url, first sentence, last sentence and title.

23
Q

how to check if there is enough internal link coverage.

A

2-5 links per post

24
Q

how to check topical authority

A

internal linking to other articles on similar subjects

25
Q

how to target backlink acquisition

A

make sure it’s relevant to the website, a real website with real organic traffic, it’s authoritative and backlinks are quality.

26
Q

types of keywords

A

head, body, long tail

27
Q

what is a head keyword

A

single words like cars, food

28
Q

why are head keywords not high quality

A

they don’t show intent. they are low quality traffic and have poor conversions, high competition and high serp volitility

29
Q

what is SERP

A

Search engine results page

30
Q

what is a body keyword

A

usually adjective plus a noun. used cars. Thai food

31
Q

negatives of body keywords

A

highly competitive

32
Q

why are long tail keywords the best keywords to target

A

these are highly specific and usually have the lowest competition, high intent, higher quality leads, ranking will be more profitable

33
Q

how to find keyword opportunities

A

existing keyword profile, semrush keyword magic tool,

34
Q

3 catagories a website is already ranking for

A

(2-15) aka low-hanging fruit, existing keywords (16-50), clustering opportunities (51-100)

35
Q

how to capitalize on the website’s low-hanging fruit keywords

A

find easy to compete keywords first using KD

36
Q

what does it mean to have a clustering opportunity

A

this means your page isn’t targeted enough and it presents an opportunity to create content around and move up that keyword up in rank.

37
Q

what is google’s #1 goal when it comes to search

A

to provide the most relevant information possible

38
Q

tools I use in SEO practice

A

peoplealsoask.com, semrush, google keyword finder, google itself

39
Q

keyword qualification parts

A

current position, minimum search volume, intent, relevance, trend, ctr potential, keyword difficulty

40
Q

how many keywords should one page have

A

one keyword per page.

41
Q

what is a minimum search volume to target

A

100 searches per month

42
Q

what is a good keyword pool to start with.

A

50-100

43
Q

Where to start with an SEO audit

A

identify total organic keyword reach, identify low hanging fruit keywords, optimize low hanging fruit pages,

44
Q

how to run a technical audit on site

A

use the URL Inspection Tool in Google Search Console (GSC)

45
Q

how do you target low-hanging fruits keyword wise

A

play with title tags and meta description

46
Q

a good rule of thumb to target keywords for improvement

A

if ctr is less than 1%

47
Q

How to test a low hanging fruit keyword page

A

benchmark original data, create 10-15 options for new title tags and meta descriptions, make the variation live, collect data for each idea for at least 2-4 weeks

48
Q

how to write a good title tag

A

use power words, 50-60 characters, Make sure they’re unique

49
Q

what is a backlink gap

A

a gap of authoritative sources linking back to your site or page

50
Q
A

SEO (2 decks)

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