Sensory research Flashcards
Characteristics of analytical
perceived perception intensity, presence small between subject variation experimental small sample size needed
characteristics of hedonic
judged preference opinion large between subject variation real life situation large sample size needed
flavours
bitter, sour, sweet, salty, umami, fat
2 types of smell
1 orthonasal
2 rethronasal
orthonasal
when the smell comes into the front of your nose, so before ingestion
retronasal
when the smell comes during chewing and after swallow, so via your mouth, not via the nose.
Which one is directly linked to the brain? Taste of smell
Smell
Coss-model perception
when your tastebuds are tricked by adding a different colour
3 types of direct scaling
category scale
grading system
visual analogue scale
3 types of indirect scaling
ranking
triangle test
pairwise comparison
category scale
direct scaling
‘how strong is the flavour’
continuous variable
differences can be calculated, means, SD, t-test, ANOVA
grading system
direct scaling
‘which grade would you give this product’
differences can be calculated, means, SD, t-test, ANOVA
visual analogue scale
horizontal line, you draw a vertical line at the right spot
ranking system
‘put the samples in the order of sweetness’
Use Friendman test
Ordinal variable
no calculations
triangle test
‘which sample is different’ eg 1/3