SEMIS Flashcards
A process whereby the assets of a particular destination are moulded to meet the needs of national and international customer
Tourism Product Development
A bundle of activities , services and benefits that constitutes the entire tourism experience
Tourism Product
A collection of physical and services features together with synbolic associations which are expected to fulfil the wants and needs of the buyer
Tourism Product
COMPONENTS OF TOURISM PRODUCT DEVELOPMENT
Physical Plant Services Hospitality Freedom of Choice Involvement
Core of any tourism product that can be site
Physical plant
Technical performance of a specific tasks required to meet the needs of the tourist
Services
Enhance service or something extea
Hospitality
Acceptable range of options in order for the experience to be satisfactory
Freedom of choice
Participations of some consumer in some degree
Involvement
Prerequisite to tourism product development
Accesibility Resources/existing product Demand Policy and Government Tourism in relation to the destination's overall economy Acceptability to tourism stakeholders
A certification issued by the DOT to the tourism enterprises that officially recognize it as having complied with the minimum standards for the operation of tourism facilities and services
Accreditation
Hotel Star Brand
100-85 - 5 star deluxe 85 - 70 - 4 Star first class 70- 55 - 3 star standard 55 - 40 - 2 star economy 40 - 25 - 1 star - inn
Dimensions of hotel category
Arrival/Departure Public areas Bedroom Bathroom Food and Beverage Amenities and Services Business Practices
Tourism Product Development Process
Identify all tourism assets or resources in your destination
Match the assets with potential market
Make the product more inviting by providing or upgrading the infrastructure, accommodation facilities and other services
Develop activities around the tourism assets to be marketed
Communicate the functional and emotional benefits of the tourism product to the target markets
Develop a destination marketing organization
Two types of tourism product development
New product development
Existing product improvement
Producing an inventiry of tourism resources in given area
Product market matching process
Producing an inventiry of tourism resources in given area
Product market matching process
Matching to the market segment with the resource
Product Market Matching Process
Components of Tourism Product Development Plan
Development Strategy Development Segments Scale and form of Development Policy and intervention initiatives Economic Analysis (funding) of new tourism product development Marketing Plan Action Plan
The creation, provision or addition of the facilities, amenities and services to meet the needs of the tourist
Tourism Development
Components of tourism development
Attraction Accessibility Transport Supporting Facilities Infrastructure
Central aspect of tourism
Attraction
Classifications of Attraction
Natural features
Man-made object
Cultures of the people
Developing Agencies
Department of Tourism Tourism Promotion Board Tourism Infrastructure and Enterprises Zone Authority National Parks Development Community Intramuros Administration Nayong Pilipino Foundation
Motives for Development
Economic Social and Environmental development and industrialized nation Improve their balance of payment Increase income levels Create new employment opportunity
Types of Development
Integrated
Catalyst
The entry development is undertaken by single agency
Integrated
Many agency
Catalyst
Essential Conditions for successful tourism development
Motivation
Potential and Actual Target Market
Caters to family Provisions for family travelers • family friendly parking facilities Child friendly Designated check in desk Pre boarding aircraft Baby stroller drop off
Family Tourism
Nominal period during which a person delays further education or employment in order to travel
Gap Year
Done during a leave from school, during a year between highschool and college, or during the time between college graduation and full time employment
Gap Tourism
Holiday taken by newly wed couple
Luxurios dining, exclusive accommodation, stunning view and romantic settings
Honeymoon
Massage service and excellent food
Cruises are also popular
Honeymoon
Free from family and financial obligation
Wellness, health and medical tourism
Money is no longer concern
Senior Travel
Educated and gainfully employed
Free to explore the world
Avid Shoppers
Solo female travel
Involve certain amount of risk
Getting hurt while engaging in it is a factors in its appeal
Adventure Travel
A subset of adventure tourism that involves travel to dangerous places or participation in dangerous events. Its main attraction is Adrenaline Rush
Extreme Tourism
Visit to areas with history of horrific crimes, slavery, genocide, torture and accident
Dark Tourism
Last chance tourism
Travelling to places that are environmentally threatened
Doom Tourism
Involves people travelling to a different places to receive treatment for a disease, an ailment, or a condition, or to undergo a cosmetic procedure, and who are seeking lower cost of care, higher quality of care, better access to care or different care than what they could receive at home
Medical (Medical and Wellness Tourism - MWT)
Buildings, paintings, music, songs, dances, foods, religion, language, traditions, event, etc.
Cultural tourism
Visit a place, building or shrine deemed sacred or holy
Religious Tourism
Hallmark event for a certain place
-cultural, indigenous, film, flower, religious, local product
Festival Tourism
Preservation of historic monument, ethnic culture and prestine
Heritage Tourism
List of Heritage Tourism
Tubbataha Reef National Marine Park
Rice Terraces of the Philippines Cordilleras
Historic Town of Vigan
Puerto Princesa Underground River national Park
Baroque Churches of the Philippines
Leisure tourism spent on a cruise
Cruise
Relies on experience directly related to natural attractions
Nature-based tourism
Appreciating wild animals in their natural habitats
-Safari: observing animals, killing animals
Wildlife tourism
Sustainable tourism within a natural and cultural heritage area where community participation, protection, and management of natural resources, culture and indigenious knowledge and practices, environmental education and ethics as well as economic benefits are fostered and pursue for the enrichment of host communities and satisfaction visitors
Ecotourism
Rely on agriculture
Simple lifestyle, fresh air, organic foods and etc.,
Rural Tourism
Attractions in the city
Malls, buildings, theaters, restaurants, etc.,
Urban Tourism
Suffer from deprivation may pin their hopes on poorism
Gives rise to voluntourism, that is, tourism for the sake of helping other people
Poorism/ Slum Tourism/ Ghetto Tourism
Watching or participating in sports
Sports Tourism
Happens in a border town or city
Getaway Tourism