SEMIS Flashcards
A process whereby the assets of a particular destination are moulded to meet the needs of national and international customer
Tourism Product Development
A bundle of activities , services and benefits that constitutes the entire tourism experience
Tourism Product
A collection of physical and services features together with synbolic associations which are expected to fulfil the wants and needs of the buyer
Tourism Product
COMPONENTS OF TOURISM PRODUCT DEVELOPMENT
Physical Plant Services Hospitality Freedom of Choice Involvement
Core of any tourism product that can be site
Physical plant
Technical performance of a specific tasks required to meet the needs of the tourist
Services
Enhance service or something extea
Hospitality
Acceptable range of options in order for the experience to be satisfactory
Freedom of choice
Participations of some consumer in some degree
Involvement
Prerequisite to tourism product development
Accesibility Resources/existing product Demand Policy and Government Tourism in relation to the destination's overall economy Acceptability to tourism stakeholders
A certification issued by the DOT to the tourism enterprises that officially recognize it as having complied with the minimum standards for the operation of tourism facilities and services
Accreditation
Hotel Star Brand
100-85 - 5 star deluxe 85 - 70 - 4 Star first class 70- 55 - 3 star standard 55 - 40 - 2 star economy 40 - 25 - 1 star - inn
Dimensions of hotel category
Arrival/Departure Public areas Bedroom Bathroom Food and Beverage Amenities and Services Business Practices
Tourism Product Development Process
Identify all tourism assets or resources in your destination
Match the assets with potential market
Make the product more inviting by providing or upgrading the infrastructure, accommodation facilities and other services
Develop activities around the tourism assets to be marketed
Communicate the functional and emotional benefits of the tourism product to the target markets
Develop a destination marketing organization
Two types of tourism product development
New product development
Existing product improvement
Producing an inventiry of tourism resources in given area
Product market matching process
Producing an inventiry of tourism resources in given area
Product market matching process
Matching to the market segment with the resource
Product Market Matching Process
Components of Tourism Product Development Plan
Development Strategy Development Segments Scale and form of Development Policy and intervention initiatives Economic Analysis (funding) of new tourism product development Marketing Plan Action Plan
The creation, provision or addition of the facilities, amenities and services to meet the needs of the tourist
Tourism Development
Components of tourism development
Attraction Accessibility Transport Supporting Facilities Infrastructure
Central aspect of tourism
Attraction