Semiotics Flashcards
1
Q
How are signs and language arbitrary?
A
Signs are a result of social convention; we fix the meaning to the sign
2
Q
Denotation
A
Dictionary Definition (explicit)
3
Q
Connotation
A
Cultural meaning (implicit)
4
Q
Myth
A
Connecting signs and ideologies (Mexicans crossing)
5
Q
Paradigm
A
Belonging to a set or category
6
Q
Syntagm
A
having a sequential relationship
7
Q
Polysemy
A
Having multiple meanings
8
Q
Semiotic Warefare
A
changing meaning overtime (safety pin)
9
Q
Anne McLintock
A
Soap & Social Meaning
- brands, advertising
- purification
- cleaned of dirt and labor (class)
- racial progress
10
Q
Stuart Hall (Semiotics)
A
Arbitrary Signs
Denotation and Conotation
