semiotics

Question 1

What is the semiotic theory

Answer 1

It is the study of signs in our culture and how they communicate meaning

Question 2

What are signs broken down into, and what are they sometimes referred to ? And which theorist created this idea ?

Answer 2

The signifier ( the word) and signified (the actual thing). An arbitrary relationship .
Saussure

Question 3

what type of sign is referred to when there is no logical connection between the signifier and signified, give an example ?

Answer 3

Arbitrary signs
E.g the word woman vs actual women

Question 4

Explain what an iconic sign is and give an example

Answer 4

When the signifiers that represent the signified
E.g. Female/male toilets

Question 5

Explain what an iconic sign is and give an example

Answer 5

When the signifiers that represent the signified
E.g. Female/male toilets

Question 6

Explain what an Indexical sign is and give an example

Answer 6

It’s when there is a causal link between the signifier + the signified
E.g. paw prints and the word pets

Question 7

There are 3 types of different types of signs added to Saussure’s theory, which theorists added to his theory, and what are the three signs ?

Answer 7

Pierce
Arbitrary , iconic, and Indexical signs

Question 8

who created the order of signification ?
What relationship did he study?
What is the first, second, and third order of signification ?

Answer 8

• Barthes
• The relationship between denotation and connotation
• 1st order is denotation (the literal meaning of a sign)
• 2nd order is connotation, when the signified becomes a new signifier pointing to various connotations
• 3rd order is ideology / dominant ideology (group shared connotations / system of ideas / ideals)

Question 9

What is paradigm?