Key terms Flashcards
What is dress code ?
the way that clothing signifies meaning
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Colour palettes are often used to create moods or convey themes
Colour codes
What is framing / cropping
controlling what is caught in the shot
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these include facial expressions, posture and gestures
non-verbal codes
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The font used can help to create meaning
Typographical codes
What is the meaning of proxemics ?
studying the relative positions of items in a frame
What is the meaning of proxemics ?
studying the relative positions of items in a frame
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Words that accompany an image that help to fix the meaning of the image
Anchorage
What is a code ?
a system used to create meaning
What is Encoding?
Using codes to create meaning
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Using codes to create meaning
Decoding
What is linguistics ?
The study of the structural aspects of language
What is the definition of representation
how media portrays events, issues , individuals, and social groups
