Semiotics Flashcards
Paradigmatic connotation
derives from a comparison of what we actually see with what we might have seen
Syntagmatic connotation
derives from a comparison particular image with others that have come before it
semiotics
the analysis of signs and symbols and their meaning
sign
smallest amount of meaning we can decode, anything cultural that convey a meaning and consists of 2 components
signifier
a sign or symbol that can stand for something else
signified
what the sign or symbol represents, what the interpreted by the receiver of the communication
the icon
a sign in which the signifier represents the signified mainly by its similarity to it
the index
a sign that points to or indicated something that also tend to have a relationship with something
the symbol
a sign that stands for or is symbolic of something
synecdoche
where parts stand for the whole
metonymy
an associated or notion is used to invoke an idea or represent an object
linguistic
comprising aspects such as vocabulary, generic structure and the grammar of oral and written language
visual
comprising aspects such as colour, vectors and view in still and moving images
audio
comprising aspects such as volume, pitch and rhythm of music and sound effects
Gestural
comprising aspects such as movement, speed and stillness in facial expression and body language