Semiotic Analysis Flashcards
What is semiotics?
The study of signs and symbols and their use or interpretation.
True or False: Semiotics only applies to written language.
False
Fill in the blank: In semiotics, the ‘signifier’ is the __________.
form that the sign takes
What are the two main components of a sign in semiotics?
The signifier and the signified.
Which theorist is known for developing the theory of semiotics?
Ferdinand de Saussure
What does the term ‘denotation’ refer to in semiotic analysis?
The literal or primary meaning of a sign.
What is ‘connotation’ in the context of semiotics?
The secondary, cultural, or emotional meaning associated with a sign.
Fill in the blank: In semiotics, the ‘signified’ is the __________.
the mental concept evoked
What does an index mean?
A sign that suggests a casual relationship (dark clouds -> rain)
What does an icon mean?
a sign that has a close resemblance to referent (id picture -> you)
What does a symbol mean?
A sign that the meaning must be learned (nike swish -> the brand)
How do signs create meaning?
They can do so individually but usually require, fixing a chain of signification
