Qualitative Content Analysis Flashcards
What is the primary purpose of qualitative content analysis?
To interpret and analyze the meaning of textual or visual data.
What are the main steps in conducting qualitative content analysis?
- Define the research question, 2. Select the material, 3. Developing and redeveloping codes 4. Develop categories, 5. Analyze the data, 6. Interpret results.
What is a coding scheme in qualitative content analysis?
A system used to categorize and organize data into meaningful themes or patterns.
What is the difference between manifest and latent content in qualitative content analysis?
Manifest content refers to the visible, surface-level content, while latent content refers to the underlying meanings and interpretations.
When coding what are the 4 steps?
Decontextualization (what is being said exactly), Recontextualization (what is said as a whole), Categorization (grouping codes together), Compilation (drawing realistic interpretations)